SARA QUINN / @saraquinn
Reporting with simple (mostly free!) social media tools
100 hours of video uploaded every minute!
100 hours of video500 million tweets every day!
100 hours of video500 million tweets277 million on LinkedIn
100 hours of video500 million tweets277 million on LinkedIn1.3 billion on Facebook
What do people want?
Funny photos of your cat.
ReportingConversationBrand (Trust)Inspiration
FOUR IMPORTANT THINGS ABOUT SOCIAL MEDIA:
What does social media do best?
Helps you to report and to find sources.
Helps you understand and act on trends.
Helps you to crowd-source information.
Elicits real-time reaction to breaking news.
Enables a conversation with your audience.
Helps you to tell your own story.
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“Social media encourages participation and invites or allows response.”
Alan Rusbridger Editor-in-Chief of The Guardian
“Something published can be the beginning of the journalistic process rather than the end.”
Alan Rusbridger Editor-in-Chief of The Guardian
ReportingConversationBrand (Trust)Inspiration
Cision survey in November 2013
A survey of 600 journalists
The story expands into a shared social space.
Sohaib Athar
News breaks first on social media.
It just does.
See what people are saying about searchable topics
Monitor which articles are shared
Reach out to sources
Provide context where conversation is already happening
SOCIAL MEDIA TOOLS ALLOW JOURNALISTS TO:
Reporting toolsConversationBrand (Trust)Inspiration
Topsy.com
A SOCIAL MEDIA TOOL:
A social search tool with over 400 billion pieces of content.
Topsy also provides a sentiment score and lists of influencers for that topic.You can also filter by content types such as links, photos, videos, your top influencers or social trends in 10 languages.
petepetepete
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Also provides a sentiment score and lists of influencers for that topic.
You can also filter by content types such as links, photos, videos, your top influencers or social trends in 10 languages.
You can also filter by content types such as links, photos, videos, your top influencers or social trends in ten languages.
http://topsy.com/
Buzzsumo.com
A SOCIAL MEDIA TOOL:
Similar to Topsy but it searches:
Twitter LinkedIn Facebook Google+ Pinterest
You can search by topic and filter by type of content such as infographic, video or article. You can filter results by date such as the last 24 hours, last week, last month or last 6 months. You can also search for key influencers and filter by bloggers, influencers, companies, journalists and regular people.
petepetepete
petepetepete
Geofeedia.com
A SOCIAL MEDIA TOOL:
A bird’s eye view of location-based social media conversation.
(You can eavesdrop).
Live Chats:
Coveritlive.com
Scribblelive.com
A SOCIAL MEDIA TOOL:
http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=f15143d4c9
To cover an event in real time.
LIVE BLOGGING:
To cover an event in real time.
To instantly publish live commentary.
LIVE BLOGGING:
To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
LIVE BLOGGING:
To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
To post images, videos, audio.
LIVE BLOGGING:
To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
To post images, videos, audio.
To conduct a poll.
LIVE BLOGGING:
To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
To post images, videos, audio.
To conduct a poll.
To archive the conversation.
LIVE BLOGGING:
http://www.poynter.org/how-tos/newsgathering-storytelling/writing-tools/225890/have-you-lost-that-writing-feeling-is-it-gone-gone-gone/
http://www.ydr.com/ci_20307259/filing-your-taxes-got-questions-chat-live-accounting
A conversation with mayoral candidates
Q&A with aspiring Olympians
Coverage from the polls
Play-by-play at a little league tournament
People waiting in line for concert tickets
LIVE BLOGGING:
Storify
SOCIAL MEDIA TOOL:
http://storify.com/SInow/march-madness-day-2-live-blog
SARA QUINN / @saraquinn
Reporting with simple (mostly free!) social media tools