#AccelerateQTC@heinzmarketing
Matt Heinz / April 13, 2016
Don't Drop the Baton (And Other Tips for Winning the Sales & Marketing Relay Race)
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#AccelerateQTC@heinzmarketing
#AccelerateQTC
Don't Drop the Baton (And Other Tips for Winning the Sales& Marketing Relay Race)Matt Heinz / April 13, 2016
#AccelerateQTC@heinzmarketing4
• Copy of this deck• Offers for you
– Modern Marketer’s Field Guide– B2B Sales & Marketing Metrics Best Practices Guide– Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email ([email protected]) or bring me a business card noting what you want
Before we get started…
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1. How many of you produce content for your sales team?2. How many are frustrated with how sales uses your content?
Show of hands…
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A direct line to revenue growth
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This doesn’t write checks
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1. Do the math (quantify what success looks like)2. Create a clear customer profile3. Map the sales and buying process4. Plan to fire lots of bullets
Four steps to a better plan
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The gap between importance and execution
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1. Active CRM Ownership & Optimization
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2. Tools Integration
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Sales enablement tools today
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3. Better reporting & dashboards
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How important is tracking & accountability?
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4. Process improvement
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What processes do
you prioritize?
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5. Best practice collection, inventory & sharing
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6. Vendor filter, triage & selection
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7. Comfortability with customers (directly)
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8. Ownership of templates & collateral inventory, consistency, access
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• Copy of this deck• Offers for you
– Modern Marketer’s Field Guide– B2B Sales & Marketing Metrics Best Practices Guide– Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email ([email protected]) or bring me a business card noting what you want
Reminders
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