Rocking the Boat
THE IMPACT OF SOCIAL MEDIA ON HTA
HTAi 2014Monday, June 16th
DR. JANICE MANN
@JUSTSAYIT_MD
Twitter – The Basics
• Twitter is an online social networking and microblogging
service that enables users to send and read short 140-
character text messages, called "tweets”
• www.Twitter.com to sign-up
CADTH on Twitter
CADTH
@CADTH_ACMTS
An independent, not-for-profit organization providing evidence to support informed health care decisions.
Celebrating 25 yrs in 2014.
En français @ACMTS_CADTH
CADTH Twitter Facts
In the beginning:
• Joined Twitter December 2011
• Started actively tweeting January 2012 – focus on CADTH
Symposium
Now:
• Almost 3000 followers
• Sent > 2500 Tweets on CADTH Symposium, CADTH
projects/reports/tools, feedback opportunities, conferences
we’re attending and presenting at, nominations to CADTH
committees, answering questions,…
How CADTH Benefits from Twitter
• Being a part of the conversation
• Gives CADTH a “personality”
• Not just a “push” of CADTH content but interaction
• Reaching non-traditional audiences
• Increased engagement of key audiences: other HTA
producers, pharmacists, physicians, professional societies,
and patient groups
• Quickly identify trends, respond to customer needs,
disseminate evidence in a highly targeted manner, and
enhance connections
• Twitter a formal component of the CADTH Symposium for 3
years
Being a Part of Relevant Conversations
Using Twitter at Your Conference
• Strategy involves before/during/after components
• Sign up to Twitter (Organization, Exec, Staff)
• Choose a hashtag and advertise it
• Analytics by registering the conference hashtag at
www.symplur.com
• Display tweets
• Help signing up (live at booth and delegate bag card)
• Tweet-up
• Free WiFi
• After the event, thank those who tweeted, sponsors, venue
Other Social Media Efforts at CADTH
@CADTH_ACMTShttp://www.linkedin.com/company/canad
ian-agency-for-drugs-and-technologies-in-
health
http://www.youtube.com/user/CADTHACMTS http://www.slideshare.net/CADTH-ACMTS
HTA in the Twitter-sphere
A Sampling…
• @HAS_sante (Haute Autorité Santé – France)
• @NICEcomms (National Institute for Health and Care
Excellence)
• @ScHARRHEDS (ScHARRR at University of Sheffield)
• @iqwig (Institute for Quality & Efficiency in Health Care)
• @INESSS_Qc (Institut National d’excellence en santé et
en services sociaux)
• @icer_review (Institute for Clinical and Economic
Review)
• @HTAatIHE (Institute of Health Economics, Alberta)
Hashtags to Get Noticed
• #HTA
• #healtheconomics
• #cdnhealth
• #pharma
• #innovation
• #meddevice
• #KMb
• #ACA
• #Obamacare
• Many, many more…
Don’t Forget About: YouTube
Don’t Forget About: LinkedIn
Don’t Forget About: SlideShare
Recommended
