© 2011 Marketo, Inc. Marketo Proprietary and Confidential
REVENUE GAME CHANGING STRATEGIES TO ACCELERATE GROWTH
DISRUPTION
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© 2011 Marketo, Inc. Marketo Proprietary and Confidential
Phil Fernandez
Cofounder, President and CEO, Marketo
• 30+ years of building and managing breakout technology companies.
• Was president and COO of Epiphany, a public, visionary marketing software company.
• Sales Lead Management Association “50 Most Influential People in Sales Lead Management” three years running.
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© 2011 Marketo, Inc. Marketo Proprietary and Confidential
Introducing Revenue Disruption!
“Global, social, mobile, digital – the great disruptive innovations of our time are forcing us to reengineer our whole approach to marketing …” – Geoffrey Moore, Author of Crossing the Chasm and Escape Velocity
“…Phil opens the door for the next generation of global leaders as he explains how to harness this revolution to transform businesses.” Marc Benioff, Chairman and CEO, salesforce.com
“…provides a clear road map for aligning sales and marketing to generate dramatic bottom-line impact…” Beth Comstock, CMO, GE
“Whether you are a business leader or aspire to be one, you’re sure to gain valuable insights.” Richard Eldh, Cofounder and Managing Director, SiriusDecisions
An organization will
likely spend 20-30%
or more of their total
revenue on marketing
and sales…
YET, IT’S ONE OF THE MOST EXPENSIVE AND INEFFICIENT PROCESSES
AWARENESS FRIEND KNOWN
NAMES OPPORTUNITY CUSTOMER
PR
OS
PE
CT
LEA
D
SEED NURTURING LEAD NURTURING QUALIFICATION TO CLOSE
THE NEW REVENUE CYCLE MODEL