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Results of the T-n-TSocial Media Survey

Results of the T-n-TSocial Media Survey

A Rumsfeld Paradox

KNOWN

KNOWN

UNKNOWN

UNKNOWN

The message is that there are known knowns. There are things we know that we know.

There are known unknowns; that is to say there are things now know we don’t know.

But there are also unknown unknowns; there are things we do not know we don’t know.

So when we do the best we can, and we pull all this information together…and …and we then say, “Well, that’s basically what we see as the situation.” That is really only the known knowns and the known unknowns

Agenda

• Known Knowns• Unknown Knowns• Known Unknowns• Unknown Unknowns

Agenda


On average, how many hours of your work week are spent on your unit's participation in social media?

Less than 125%

2 to 451%

5 to 813%

More than 811%

What is the social media technology you use to engage your PRIMARY audience most?

Facebook YouTube WordPress Twitter0

5

10

15

20

25

30

35

40

4542

5 5 4

Agenda


How familiar are you with any of the following social media tools?

Facebook (networking)

YouTube (media)

Twitter (blogging)

LinkedIn (networking)

0%10%20%30%40%50%60%70%80%90%

100%91%

76%

58%50%

Top Tools

How familiar are you with any of the following social media tools?

Facebook (networking)

YouTube (media)

Twitter (blogging)

LinkedIn (networking)

0%10%20%30%40%50%60%70%80%90%

100%91%

76%

58%50%

Top Tools

Actually using it regularly

and strategically!!!!!

How useful do you feel your social media efforts have been as a tool for engaging your PRIMARY audience?

0 50 100 % “useful”

Agenda


Do you measure and report the effectiveness of your social media efforts to your management?

Regu-larly23%Infre-

quently53%

Never24%

What is your greatest concern regarding incorporating social media into your marketing and communication plan?

Time/Resources Effectiveness Measurement0%

10%

20%

30%

40%

50%

60%

70%

80%

59%

34% 32%

Which aspects of social media are you interested in learning more about?

Time/Resources Effectiveness Measurement0%

10%

20%

30%

40%

50%

60%

70%

80%

54%

67%73%

Agenda


Thank you!