Download ppt - RC the Next Generation 20111RC - The Next Generation

RC the Next Generation

2011 1RC - The Next Generation

RC the Next GenerationToday we’ll discuss your Region’s:• Website• Facebook page• Twitter feed• Email marketing campaign• QR codes


RC the Next GenerationWe’ll also share tips to:• Help you work smart, not hard.• Help you connect with your community.• Help you communicate with volunteers

and parents in a whole new way.• Keep you and your Region safe.

Welcome to the Digital Age!


Your Region’s Website

What innovative ideas do you include on your Region’s website?

Your Region’s Website• Your Region’s latest news.

• Countdown clocks to big events.

• Links to social media.

• Highlight your Region’s successes.

• Multimedia: photos, videos, etc.

• Sponsor promotions.


Your Region and Facebook

Your Region Facebook Page is:

• A great way to connect with parents, volunteers and your community.

• An additional volunteer recruitment tool.

• Also a way to create a wider audience for all your Region’s AYSO events: fundraising, tournaments, etc.


Facebook Tip #1

Set up your Facebook account as a “Business Page” and not a “Personal Profile”:– No “friending”, collecting “likes”.– Special Administrator controls.– Connect with other local business Facebook

pages.– Advanced moderation capabilities.– Handy records of “Insights”: How many

people are interacting with your page.



2011 RC - The Next Generation 9

Facebook Tip #2• Stick with it:

– Be responsive. Respond to posts, questions, concerns in 24-48 hrs.

– Be consistent. Come up with a posting schedule that works for you and post consistently.

– Be aware. You (or the designated moderator) must pay close attention to the page to ensure spam or malicious posts are not lingering.Scan with your smart

phone for AYSO’s Social Media Guidelines.


Facebook Tip #3• Keep Safety First

– Be respectful. If a user violates your “Page Rules” remove the post. Repeated offender? Ban the user.

– Be savvy. Edit your settings to ensure to foul language and spam posts will be automatically removed.

– Be safe. Abide by Safe Haven’s social media policy. Important: Don’t tag minors or use their full names.


Facebook Tip #4• Check Your Insights

– Discover which posts work best– How many people are “talking about

you”?– Find out who “likes” you



What About Twitter?


Your Region and Twitter• A quick (140 characters or less!) way

to connect with families, volunteers and your community.

• Perfect for sharing links, timely updates, sponsor promotions and more.

• An easy way to connect with the “stars”: famous AYSO alumni, MLS teams, AYSO partners SCORE, Shutterfly, and others.



Twitter Tips• Be a follower: Follow soccer players,

local news organizations, related businesses, etc.

• Be a linker: In your tweets, link back to your Region Facebook page, Region website and more.

• Be Creative: Tweet with your followers about UMNT/UWNT (US Mens/Womens National Team) games, upcoming AYSO events, supporting local sponsors.


Your Region and Email Marketing


The Power of Email Marketing

Reach out to your entire AYSO family to notify them of:

• Registration dates.• Game cancellations.• AYSO promotions.• Fundraiser opportunities.• Other up-to-date Region news.


Email Marketing Tips• Sign up for an email marketing

service and choose a template that works for you.

• Tailor your email lists to your email topic.

• Sending a Region newsletter? Create a workable send schedule.

• Assign a Board position to manage Region newsletters or email blasts.


QR Codes

Who knows what this image is?



Did you notice? This information is on the back of your Section Meeting Workbook!

QR Codes are Perfect For:• Registration posters and fliers -

“Scan here to register your son or daughter today!”

• Handouts at a parent or coaches meeting.

• Team meetings.• Game schedules.• And so much more!

Scan here for more QR Code info and AYSO’s recommended QR Code apps.


AYSO in the Digital Age

There’s plenty to choose from, but only use what works for you!


P.S. – Safety First• A note to all AYSO volunteers: please

remember when logging into any private account online (Shutterfly sites, eAYSO, AYSO Training, bank accounts, etc.) while on Wi-Fi, use only SECURE connections (i.e. a connection that requires a password to access)


AYSO in the Digital Age• When it comes to social media, more

is not better.• Delegation is key.• We’re all still learning.• Better safe than sorry.• Have questions? Ask for help:

[email protected] you for representing AYSO in a positive way in this new digital age!


mailto:[email protected]

RememberLiving in the digital age should not

take away from your “personal touch”.

Don’t hide behind your computer.


Thanks for all you do!
