Liam Main

Qualitative Research

•To gain an understanding of underlying reasons and motivations

•To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research

•To uncover prevalent trends in thought and opinion

Liam Main

Quantitative Research

•To quantify data and generalize results from a sample to the population of interest

•To measure the incidence of various views and opinions in a chosen sample

•Sometimes followed by qualitative research which is used to explore some findings further

Liam Main

Difference between a qualitative and quantitative research

A qualitative questionnaire will have open ended questions where the questions are asked and they can write what ever they want.

A quantitative questionnaire uses structured questions where you have to chose an answer for the list or chose on a scale from for example strongly agree to strongly disagree

Liam Main

Which one I’ve used

I’ve used a quantitative questionnaire as my questions are structured and the people answering the question have to choose from a list. For example, for the name they need to choose one out of Granite Fist, Runaway and Disorder.