Professional filming on your smartphone
-Filming
-Storytelling
-Mobile editing
-Publishing
In one day!
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The hard facts mediaconsumption
80% of internet traffic will be video
75% of mobile data will be used to watch video’s
Digital video is the new TV
The hard facts media consumption 12X
A visual message is shared 12x as much as a textual message.
If you want to get (even) better
MOJO: Filming on your Smartphone
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Benefits of filming on your smartphone
Leading
First images almost always
from smartphone
Benefits of filming on your smartphone
Leading
First images almost always from smartphone
Lean and mean
Cheap and easy way to make an impact
Benefits of filming on your smartphone
Small and compact, handy when travelling
Size and weight (ready to grip anywhere)
Relatively invisible
Size
Benefits of filming on your smartphone
24/7 standby
Opportunities for sharing footage online at all times
Quick film-montage workflow Workflow
Benefits of filming on your smartphone
4K HD Video
Great tools and apps available
Tremendous price-quality ratio Quality
Good quality up to 4K
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Limitations of filming on your smartphone
Limited zoom functionality
Limited memory
Unstable when pivotting
Sound
Battery
Prime lens
Requires good lighting (more digital static)
Tips for filming on your smartphone
-Airplane mode (shut off phone when shooting)
-Clean lens
-External power source preferable
Tips for Filming
Holding your smartphone during filming
-Steady movement / panning
-Make stationary shots
-Vary frames
Tips for Filming
Do’s (and don’ts)
-Always shoot in the direction of the lightfall
-Avoid multiple types of light in a single shot (indoor/outdoor/sun/shadow)
Tips for Filming
Working with light
-Remove background noise
-If possible, look for a different location
-If sound is in the film, show the source of sound
Tips for Filming
Working with Sound
Quick and direct
Storytelling:Trigger an emotion
Now try for yourself
Mobile editing
Opportunities for government and business
Project communications by way of visual storytelling during the entire project lifecycle.
Training goals / “how to” video’s
Personal and business-oriented visual message towards colleagues
Event registration
Creation of visual archive and project history
Internal
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Opportunities for government and business
Better and faster information services for clients, supporters and stakeholders.
Visualise achievements/events/campaigns
Visual supplement (annual) reports
Generate media attention by supplying own visual footage
External
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Opportunities for government and business
Visualise achievements/events
Position Video’s instead of Position Papers
Create support for policy Policy
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I HOPE YOU UNDERSTAND THIS WORD CLOUD
BECAUSE WE DONT ….
GROWTH AND JOBS BLUE GROWTH
GREEN GROWTH E
U
2
0
2
0
EFSI EFSI
EEAS MDG
POLICY COHERENECE CAP
I HOPE YOU UNDERSTAND THIS WORD CLOUD
BECAUSE WE DONT ….
GROWTH AND JOBS BLUE GROWTH
GREEN GROWTH E
U
2
0
2
0
EFSI EFSI
EEAS MDG
POLICY COHERENECE CAP
Visualise your story
www.character-media.nl I www.character-training.nl
Edit-oriented filming
- Exterior
- Total
- Medium
- Close
- Interview frame
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