Download pptx - PRESENTASI TGS 4.pptx

Analisis MultivariatChristopher Nehemia B (120606796)

Erri Yunanto (120606819)

Ida Bagus Surya Dharmayoga (120607042)

Andreas Reza Sulaiman (120607046)

Pendahuluan• Kafe merupakan sebuah tempat yang sering

dikunjungi orang untuk menghabiskan waktu sendirian atau sekadar bercengkerama bersama teman dan keluarga, Orang yang datang ke kafe tentu saja memerhatikan produk makanan atau minuman yang disediakan kafe tersebut. Selain dari sisi produk kafe, sisi harga layanan dan suasana kafe merupakan sebuah hal yang menjadi pertimbangan orang untuk mengunjungi sebuah kafe. Oleh karena itu kepuasan pelanggan agar kembali lagi ke kafe tersebut menjadi poin penting dalam mendirikan sebuah kafe dilihat dari aspek harga, produk, layanan dan suasana kafe.

Tujuan

•Mengetahui adakah pengaruh harga, produk, layanan dan suasana sebuah kafe terhadap kepuasan pelanggan.

Uji Kenormalan

•One-Sample Kolmogorov-Smirnov TestUnstandardized Residual

N50

Normal Parametersa,b

Mean.0000000

Std. Deviation.45750808

Most Extreme Differences

Absolute.243

Positive.243

Negative-.143

Kolmogorov-Smirnov Z1.718

Asymp. Sig. (2-tailed).005

a. Test distribution is Normal.

b. Calculated from data.

DataHARGA PRODUK SUASANA LAYANAN KEPUASAN

4.20 4.00 2.50 4.14 1

3.80 3.86 3.75 4.19 1

3.60 4.07 2.00 4.48 0

2.60 4.00 2.75 4.33 1

2.60 3.64 3.50 3.38 0

3.00 3.07 3.00 2.90 1

4.60 3.71 3.25 4.24 0

4.00 3.79 3.00 4.38 0

3.00 3.29 3.75 3.90 0

4.20 4.57 4.00 3.86 1

4.60 3.93 3.25 4.10 0

4.20 4.64 3.75 3.67 1

3.80 3.64 3.75 3.81 1

4.00 3.64 3.00 2.81 0

3.60 3.00 3.00 2.76 0

3.20 3.14 4.00 4.81 0

5.00 4.00 3.75 3.71 0

4.00 4.00 4.00 4.14 1

3.20 3.93 2.50 4.24 1

3.40 3.86 3.75 4.10 0

3.60 3.86 2.75 4.14 0

4.20 5.00 4.00 4.29 1

3.00 4.07 3.25 4.29 1

4.40 3.93 3.75 3.86 1

3.60 3.21 3.50 4.48 1

3.60 4.14 4.00 2.86 1

2.40 4.57 2.75 4.57 0

4.40 3.86 4.00 4.00 0

4.60 3.07 3.25 4.24 1

3.80 3.21 4.00 3.19 0

4.80 4.21 4.00 2.90 0

3.60 4.00 3.00 4.24 0

4.20 4.43 3.00 3.33 0

4.40 2.00 4.00 3.71 0

3.60 3.71 3.00 3.38 0

3.00 2.86 3.00 3.19 0

4.60 4.21 4.25 3.05 0

4.00 4.50 2.75 3.33 0

3.80 3.86 4.00 4.38 0

4.00 5.00 4.00 3.90 1

3.40 4.21 4.00 4.33 1

3.60 3.79 3.50 4.29 0

3.60 3.86 3.00 3.62 0

3.00 2.79 3.00 2.86 0

3.00 3.50 2.75 4.10 0

4.20 4.86 2.75 4.48 0

3.60 3.79 3.75 3.76 0

4.00 4.29 3.75 3.90 0

4.60 4.43 3.50 4.05 0

3.80 4.00 4.25 3.86 0

4.00 3.79 3.75 3.95 0

3.80 3.93 5.00 3.19 1

4.20 4.43 4.00 3.10 1

3.60 3.79 4.00 4.57 1

4.40 4.50 4.50 3.81 0

3.80 3.21 2.25 3.90 0

4.80 4.64 2.50 4.52 0

4.00 4.00 2.75 3.95 1

4.20 4.14 2.75 3.90 1

3.80 3.29 3.00 3.76 1

3.00 4.00 2.75 4.43 1

3.80 4.14 2.25 3.86 0

4.20 3.50 3.25 4.14 1

4.00 2.00 2.00 3.48 0

3.60 3.00 3.50 4.52 0

4.20 4.29 2.75 3.95 0

3.40 3.50 3.00 4.05 0

1.80 2.79 3.75 3.52 0

4.40 3.71 3.00 2.86 1

4.60 4.36 4.75 4.00 1

3.80 3.64 3.25 3.67 0

4.60 4.43 2.75 4.57 1

3.80 3.71 4.50 4.10 0

3.60 3.71 2.75 4.14 0

3.80 4.07 4.25 3.43 0

4.20 4.07 2.75 4.24 0

3.60 2.50 2.75 3.76 0

4.40 4.21 3.75 4.43 1

4.40 2.79 3.75 3.71 0

2.80 3.64 3.00 4.29 1

3.60 3.93 3.50 3.67 0

3.80 4.14 3.75 3.76 0

4.00 4.21 3.00 4.00 0

3.80 4.14 4.00 4.05 1

2.00 3.64 1.25 1.33 0

4.60 4.57 3.75 4.29 1

4.20 3.86 3.00 4.38 0

4.00 4.36 3.50 3.81 0

4.20 1.64 4.00 3.86 0

3.60 4.00 2.50 4.10 1

1.20 4.29 4.25 4.14 0

4.40 4.43 3.00 4.05 0

4.20 3.86 3.00 3.62 1

4.80 4.29 5.00 5.00 1

4.20 4.29 3.75 3.90 1

4.00 4.50 4.00 4.19 1

3.60 3.36 2.75 4.10 0

3.80 3.64 3.00 3.81 0

4.20 4.21 3.50 4.24 0

3.60 5.00 4.00 4.24 1

3.60 3.93 4.25 3.86 0

4.20 2.79 3.00 2.76 0

5.00 2.93 3.25 4.10 0

3.00 3.43 3.75 4.29 0

3.60 3.86 4.25 3.48 0

4.00 4.29 3.50 3.76 0

3.80 4.36 3.50 4.24 0

3.80 4.07 3.25 3.86 0

4.40 3.79 4.25 3.90 1

4.20 4.00 2.75 3.48 0

4.20 4.43 3.75 3.33 0

3.60 3.86 4.25 3.43 0

4.40 4.29 3.00 3.81 0

3.80 3.29 2.75 3.95 0

3.20 2.64 2.75 4.29 0

3.80 4.21 3.50 3.95 1

4.20 4.07 3.25 4.00 1

3.80 3.29 3.25 3.90 1

3.40 3.43 3.50 4.24 0

4.40 4.36 3.50 3.67 1

3.80 3.86 3.50 4.19 0

4.80 4.43 4.00 3.57 0

3.80 3.64 3.50 4.00 0

3.60 4.07 4.25 4.00 0

4.20 3.07 3.00 3.95 0

4.20 4.21 2.75 2.86 0

4.60 4.43 4.25 3.52 0

3.80 2.79 3.75 4.24 0

4.20 4.36 3.75 3.90 0

2.80 4.21 3.50 4.52 1

3.60 3.71 3.00 3.90 0

4.40 3.79 3.00 3.00 0

3.80 4.36 3.00 3.57 0

4.20 4.36 3.50 4.14 1

3.80 3.86 3.50 4.52 0

4.40 4.29 4.25 3.90 0

3.60 3.64 2.75 4.14 0

4.20 4.86 3.75 4.14 0

4.40 3.00 4.25 3.76 1

3.40 3.36 3.75 3.86 1

3.00 4.29 2.50 4.14 1

4.80 4.50 4.25 4.29 0

3.80 3.71 4.50 3.81 0

4.60 4.36 4.00 4.24 1

4.00 3.86 4.00 3.71 0

3.80 3.71 3.75 4.43 1

4.20 4.64 2.75 4.29 0

4.60 4.14 3.00 3.52 0

4.40 4.36 3.25 4.19 1

3.80 3.79 3.75 4.43 0

3.80 2.00 3.50 3.86 0

3.80 3.93 2.75 4.43 0

4.60 4.57 4.25 3.90 1

4.40 3.79 4.25 3.81 0

4.00 4.43 4.25 4.38 1

3.80 3.86 3.75 4.29 1

4.40 4.50 3.75 4.43 0

4.40 3.57 3.00 3.57 0

3.80 4.14 2.50 4.48 0

4.20 4.14 3.25 3.90 1

4.00 4.50 3.75 4.43 0

2.80 3.00 3.75 3.71 1

3.60 3.64 2.75 2.76 0

4.40 4.21 4.00 3.95 0

4.00 3.93 3.50 4.43 0

1.60 3.00 3.25 3.67 0

4.20 4.64 4.50 4.10 0

2.60 3.21 3.75 4.10 0

4.60 4.14 3.25 4.29 0

3.60 3.79 3.25 2.95 0

4.00 4.43 3.50 3.76 0

4.00 4.14 4.00 4.24 1

4.20 3.86 3.50 3.90 1

3.00 3.79 3.00 3.76 0

3.00 3.43 4.25 4.48 1

4.20 4.36 3.75 3.19 0

3.80 3.86 3.50 4.33 0

3.40 2.57 3.25 3.57 0

4.40 4.43 4.00 4.33 0

3.00 4.71 2.50 4.14 0

3.80 4.14 4.00 4.00 0

3.40 5.00 3.75 3.48 1

4.20 4.50 3.50 3.38 0

3.60 3.00 3.50 4.24 0

4.60 4.43 2.75 3.76 0

2.00 4.43 3.00 3.10 0

4.20 4.00 3.75 4.33 0

3.20 4.50 3.75 4.14 1

4.80 4.64 3.00 4.05 1

3.20 4.36 4.00 3.57 0

4.40 3.57 2.50 4.24 0

3.20 3.07 3.50 3.19 0

4.00 4.79 4.00 4.43 1

3.20 3.43 4.00 4.29 1

4.60 4.36 3.25 3.90 0

3.60 2.00 3.50 2.95 0

3.80 4.64 4.25 4.62 1

4.40 4.43 4.00 4.00 0

3.00 4.36 2.00 3.86 0

3.80 2.71 2.75 3.00 0

4.40 4.07 2.75 4.52 0

3.40 4.36 3.00 3.43 0

4.20 3.71 3.25 4.43 0

4.20 3.00 2.00 2.71 0

3.00 3.14 3.00 4.24 1

3.80 4.14 3.75 2.95 0

4.60 4.57 3.50 4.33 1

3.00 2.00 4.00 3.14 0

3.80 4.00 3.75 4.10 1

3.60 3.29 3.00 4.00 1

3.60 3.00 3.75 3.76 1

2.60 2.93 3.00 4.19 0

3.20 3.43 3.00 3.19 0

4.20 4.57 3.25 4.00 0

2.60 3.14 3.00 4.29 0

4.20 4.36 2.50 4.52 0

3.00 3.29 3.00 3.81 0

2.00 2.86 3.50 3.43 0

3.40 3.36 3.50 3.86 0

3.60 3.07 3.50 2.95 0

3.80 3.93 4.25 3.33 0

4.00 4.50 2.50 4.43 0

3.80 3.07 3.25 3.00 0

4.00 4.07 3.50 4.29 0

1.60 1.86 3.25 3.29 0

3.80 3.36 3.75 4.19 0

3.20 4.00 3.25 3.52 0

3.60 3.79 4.00 3.29 0

3.60 3.64 3.25 3.76 0

2.80 2.86 3.75 4.14 1

4.40 4.21 2.75 3.43 0

4.60 3.86 2.25 4.14 0

3.60 3.43 3.25 4.05 0

2.00 4.71 3.50 3.57 0

3.80 4.21 3.50 3.81 0

4.20 4.29 4.25 3.76 0

3.20 3.36 3.00 3.62 0

4.00 4.29 3.75 3.05 0

3.40 3.00 3.00 4.10 0

3.60 4.50 4.75 4.00 1

3.60 4.00 3.75 3.48 0

3.60 3.79 4.25 4.62 1

4.00 3.86 3.75 4.14 0

3.60 3.71 3.50 4.14 0

3.80 4.14 4.25 3.29 0

4.20 4.71 3.25 4.29 0

3.60 2.64 2.75 3.05 0

3.40 4.57 2.50 4.24 1

4.40 4.43 3.75 3.90 0

3.20 1.86 3.00 3.62 0

3.60 3.93 3.50 3.81 0

3.00 3.00 3.75 3.76 0

3.80 4.21 3.00 4.05 0

3.80 4.14 4.00 4.48 0

4.40 3.79 2.00 3.14 0

4.40 4.64 4.00 4.29 1

1.80 4.50 2.75 4.62 0

4.00 4.21 4.00 3.14 0

4.20 4.21 4.00 3.86 0

3.80 3.93 2.75 4.38 0

3.60 4.36 4.25 4.19 0

4.40 4.43 3.00 4.05 0

3.60 3.50 3.00 3.71 0

3.20 2.86 3.75 4.48 1

4.20 4.07 3.75 4.33 1

4.00 3.57 3.00 3.76 0

4.00 3.57 3.50 3.62 0

4.80 4.43 4.00 4.33 0

2.80 2.93 3.00 3.10 0

4.60 4.14 2.75 4.14 1

4.60 3.57 3.75 3.95 0

3.00 3.21 4.00 3.52 0

4.00 3.79 3.75 3.52 0

4.40 3.79 4.00 3.76 0

4.40 3.57 4.00 3.95 1

4.00 4.07 4.50 4.19 0

3.80 4.14 2.50 3.62 0

5.00 4.21 3.00 4.48 0

5.00 4.64 4.50 4.24 1

4.60 3.79 3.00 3.10 0

4.20 3.79 3.00 4.24 0

4.20 4.14 4.75 3.67 0

4.40 4.21 4.00 4.10 1

4.40 4.00 4.00 4.14 0

3.40 3.43 3.25 3.71 0

3.00 3.86 4.00 4.57 1

4.20 3.79 4.25 4.33 0

4.00 3.93 4.00 3.67 0

3.00 1.79 3.25 3.52 0

3.60 4.07 4.50 3.86 0

2.60 2.93 3.50 3.76 0

2.00 3.93 3.50 3.48 0

4.40 3.86 3.00 3.38 0

2.60 3.64 4.00 4.24 0

3.80 3.57 4.25 4.05 0

3.20 4.00 3.25 3.52 0

5.00 3.57 4.75 4.43 1

3.20 3.71 4.25 3.76 0

5.00 3.86 4.75 3.95 1

3.80 3.36 3.50 3.43 0

Penentuan Grouping

•Untuk menentukan tingkat kepuasan :• >=4 (PUAS) = 1• <4 (TIDAK PUAS) = 0

Hasil SPSS (cont’d)Analysis Case Processing Summary

Unweighted Cases N Percent

Valid300 100.0

Excluded

Missing or out-of-range group

codes

0 .0

At least one missing

discriminating variable

0 .0

Both missing or out-of-range

group codes and at least one

missing discriminating variable

0 .0

Total0 .0

Total300 100.0

Hasil SPSS (cont’d)Group StatisticKepuasan Mean Std. Deviation Valid N (listwise)

Unweighted Weighted

Tidak Puas

Harga 3.7639 .67293 216 216.000

Produk 3.7651 .64261 216 216.000

Suasana 3.3900 .59971 216 216.000

Layanan 3.8047 .48652 216 216.000

Puas

Harga 3.9000 .59191 84 84.000

Produk 4.0162 .53107 84 84.000

Suasana 3.6548 .60483 84 84.000

Layanan 4.0777 .38654 84 84.000

Total

Harga 3.8020 .65316 300 300.000

Produk 3.8354 .62287 300 300.000

Suasana 3.4642 .61183 300 300.000

Layanan 3.8811 .47619 300 300.000

Hasil SPSS (cont’d)Analysis 1 Log Determinants

Kepuasan Rank Log Determinant

Tidak Puas2 -2.472

Puas2 -2.912

Pooled within-groups2 -2.575

Hasil SPSS (cont’d)Test Results

Box's M5.903

F

Approx.1.949

df13

df2462349.071

Sig..119

Hasil SPSS (cont’d)Stepwise Statistics

Step Entered Wilks' Lambda

Statistic df1 df2 df3 Exact F

Statistic df1 df2 Sig.

1Layanan .933 1 1 298.000 21.233 1 298.000 .000

2Suasana .907 2 1 298.000 15.177 2 297.000 .000

At each step, the variable that minimizes the overall Wilks' Lambda is entered.

a. Maximum number of steps is 8.

b. Minimum partial F to enter is 3.84.

c. Maximum partial F to remove is 2.71.

d. F level, tolerance, or VIN insufficient for further computation.

Hasil SPSS (cont’d)Variables in The Analysis

Step Tolerance F to Remove Wilks' Lambda

Layanan1.000 21.233

Layanan.993 17.960 .962

Suasana.993 8.582 .933

Hasil SPSS (cont’d)Variables not In The Analysis

Step Tolerance Min. Tolerance F to Enter Wilks' Lambda

0

Harga1.000 1.000 2.641 .991

Produk1.000 1.000 10.125 .967

Suasana1.000 1.000 11.728 .962

Layanan1.000 1.000 21.233 .933

1

Harga.989 .989 1.236 .930

Produk.953 .953 4.640 .919

Suasana.993 .993 8.582 .907

2

Harga.972 .972 .512 .906

Produk.944 .944 3.437 .897

Hasil SPSS (cont’d)Willks’ Lambda

Step Number of

Variables

Lambda df1 df2 df3 Exact F

Statistic df1 df2 Sig.

11 .933 1 1 298 21.233 1 298.000 .000

22 .907 2 1 298 15.177 2 297.000 .000

Hasil SPSS (cont’d)ElgenValues

Function Eigenvalue % of Variance Cumulative % Canonical Correlation

1.102a 100.0 100.0 .305

Hasil SPSS (cont’d)Willks’ Lambda

Test of Function(s) Wilks' Lambda Chi-square df Sig.

1.907 28.902 2 .000

Hasil SPSS (cont’d)

•Standardized Canonical Discriminant Function Coefficients

Function

1

Suasana.552

Layanan.787


•Structure Matrix

• Pooled within-groups correlations between discriminating variables and standardized canonical discriminant functions

• Variables ordered by absolute size of correlation within function.

• a. This variable not used in the analysis.

Function

1

Layanan.835

Suasana.621

Produka.233

Hargaa.160


•Canonical Discriminant

•Function Coefficients

•Unstandarized coefficients

Function

1

Suasana.919

Layanan1.708

(Constant)-9.812


•Functions at Group•Centroids

• Unstandardized canonical discriminant functions evaluated at group means

Kepuasan Function

1

Tidak Puas-.199

Puas.511


•Classification Statistics•Prior Probabilities for GroupsKepuasan Prior Cases Used in Analysis

Unweighted Weighted

Tidak Puas

.500 216 216.000

Puas

.500 84 84.000

Total

1.000 300 300.000


•Classification Function Coefficients

• Fisher's linear discriminant functions

Kepuasan

Tidak Puas Puas

Suasana

8.254 8.906

Layanan

16.982 18.194

(Constant)

-46.990 -54.064

Kesimpulan

•Dari hasil analisis diatas maka diketahu bahwa aspek suasana serta layanan kafe menjadi faktor utama yang berpengaruh terhadap kepuasan pelanggan. Hal ini tentu menjadi pertimbangan bagi orang yang ingin berbisnis kafe agar memerhatikan suasana dan layanan kafe.

BIG THANKS !!