Transcript

Preparing for Successful Face-to-Face Visits

Michelle L. Janssen, CFRE

June, 2015

“Chance favors the prepared mind”

Louis Pasteur

Preparing for Successful Face-to-Face Visits

Michelle L. Janssen, CFRE

June, 2015

• How to set visits.• How to prepare for visits.

Preparing for successful face-to-face visits--Purpose

• Participants will have a chance to practice skills learned.

• Participants should feel to ask questions throughout the presentation

Preparing for successful face-to-face visits--Process

• Participants will have learned and integrated valuable skills.

• You will have grown in confidence and competence.

• Have fun!

Preparing for successful face-to-face visits - Payoff

• Will I learn anything that can be really helpful?

• Can I rely on what is taught?• Why change, as I am already successful?

Some Questions As We Start

• Why change, as I am already successful?• Conscious competence• Team Approach

Some Questions As We Start

• Setting the Appointment

Purpose-Process-Payoff

• Purpose: Why are we meeting?• Process: How will we meet?• Payoff: What is the benefit for me

and you?

Purpose-Process-Payoff

• Reduces relationship tension• Raises task tension• Builds credibility• Demonstrates empathy

Purpose-Process-Payoff

• Ask for 45-60 minutes of the prospect’s time.• Request the spouse’s presence at the

meeting.

• Suggest and clarify meeting location and

time.

Process for the Call

• Thank the prospect for agreeing to visit.• Note you hope the prospect will come away

with a better understanding of the mission of Lutheran Child and Family Service.

Payoff of the Call

• Write your own Purpose-Process-Payoff statement.

• Find a partner and practice this technique.

Let’s Practice

• Introduce myself as a representative of LCFS.

• Get to know you.• Provide an update on activities at LCSF.• Thank you for your past support.

Purpose-Process-Payoff

• Identify self and your organization.

• Give a one-sentence description of the reason for the call.

Purpose for the Call

• Our meeting will take approximately 45 minutes today.

Process for the Call

• You will be more fully informed about the various aspects of LCFS; know that your current support is appreciated; and how you can help further the goals the organization.

Payoff for the Call

• I will get to know someone who supports the mission of this organization; additionally I will know more fully your interests related to funding opportunities related to LCFS.

Purpose-Process-Payoff

•Mention name of co-visitor, if applicable.•Have in mind two alternative dates and times if you need to negotiate with the prospect.•Repeat the logistical arrangements.•Give your phone number as a point of contact.•Thank them, and send a hand-written note confirming the visit (if time permits).

Appointment Setting Details

Useful Technique Called “Ben Duffy”

used with permission from Wilson Learning Corporation

Preparing for the Visit

• Goal is to place yourself in the position of the person you are visiting and discover their point of view.

Ben Duffy Purpose

• Think about the other person’s concerns, issues and questions.

• List them in question form.• Develop written responses.

Ben Duffy Process

• Who are you?• Will I like you and will you like me?• Can I trust you?• Are you competent to help me?• What do you want from me and will I like it?• Will you listen to me and understand me?

Sample Ben Duffy

• Form groups of three.• Select a visit scenario.• Brainstorm Ben Duffy questions.

Ben Duffy Exercise

• Personal• Process• Institutional

Ben Duffy Clusters

• Who are you?• Will I like you and will you like me?• Can I trust you?• Are you competent to help me?• Will you listen to me and understand me?• What is in it for you?

Ben Duffy Personal Questions

•What do you want from me and will I like it?•Can I do what you ask or will I have to say no?•Why now? Why so much?•Are there other expectations of me?

Ben Duffy Process Questions

• How long will this take?• How will we spend the time together?• Will I like it or will it hurt?• What is in it for me?

Ben Duffy Process Questions

• What is your mission and do I care?• Why support you and not another institution?• Will I like and trust the leadership?• What is your vision? What is your plan?• Will my gift and time be wisely and beneficially

used?

Ben Duffy Institutional Questions

Successful Qualification Visits

• Key outcome for any successful visit is movement toward an agreement to return with a specific proposal and funding request.

Successful Qualification Visits

• Tips for starting a successful qualification visit:– Restate purpose for the visit, including agreed

upon time to spend.– Make time for casual conversation (builds a sense

of commonality and connection).– Ask for permission to begin and restate the

purpose.

– Highlight the process and talk about the benefits

for having spent this time together

Successful Qualification Visits

• Discovery - a technique to use in the qualification visit.– Ask for the prospect’s story about your

organization.

– Look for matches between their story and preferences with the goals of your organization.

– Ask questions to clarify parts of his/her story.

– Use a summary statement at the end to move toward a request for a return visit.

Successful Qualification Visits

Discovery exercise.

•Debbie has asked that you call on Jim Bigg to assess his potential as a possible major gift prospect. Mr. Bigg gave an initial gift two years ago after attending the College’s golf outing.

•One of the techniques learned was using a person’s Concordia story as a tool to discover more about his/her relationship with the agency. This is a technique you decide to employ.

Skill Building for Qualification Visits

Jim’s Concordia Story:•Received substantial scholarship to attend.•Feels grateful for the assistance and care directed toward him as a student.•Disengaged but made an initial gift to after attending the golf outing.

Skill Building for Qualification Visit

Jim’s Concordia Story:

•Has been impressed with the contact with the staff since making the gift.•Has wanted to attend his summer reunion since making the gift but has been occupied with work and travel.

Discovery Exercise: Jim’s Concordia Story

•What are some of the qualities that make Jim Bigg a good prospect?•What are some indications that Jim is not close enough to Concordia?•Can you think of a question that might help clarify a piece of Jim’s story for you?

Skill Building for Qualification Visit

Sample Discovery Agreement Statement

“Jim, thank you for spending this time with me today. I wanted to take the opportunity before we wrapped up to clarify a couple of things I heard you say today.”

Skill Building for Qualification Visit

Sample Discovery Agreement Statement

“First, I learned that your experience at Concordia was a positive one. Is that correct? I think I also heard you say you were grateful to the faculty and staff for their mentorship and support. Did I get that part right?”

Skill Building for Qualification Visit

“Jim, you know I am a member of the development staff at Concordia. I am charged with helping our alumni more deeply engage with their alma mater, and find meaningful ways to connect and give back. Know I am grateful that I was able to talk with you about your connection to the College today.

Skill Building for Qualification Visit

Sample Discovery Agreement Statement

“I wonder as a next step if you would allow me to visit with you again, perhaps with your wife concerning ways the two of you could more deeply connect with our educational ministry. Could we make a mutual agreement to set a time to talk about this?”

Skill Building for Qualification Visit

Michelle L. Janssen, CFREDean for College Advancement

Wabash [email protected]

Questions?

Thanks for coming!


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