Real Postcards is a service provided by the Swedish Postal Service. It lets you upload your own photos and then turn them into glossy new postcards.

From your computer to your friend’s physical postbox. A great service but maybe not very newsworthy for a younger digital audience.

So to promote real postcards we decided to focus on the heavy users. Our moms. Who simply love sending us gif animated chain-letters and funny birthday cards.

!?

We created Real Chain-Letters. It starts with a celebrity taking a photo of themselves and sending it with Real Postcards to a friend.

That friend then takes a photo of themselves together with the postcard and passes it forward.

On the website you can follow the different Real Chain-Letters or start your own.

http://www.realchain-letters.com

Real Chain-Letters

TOP TEN

START YOUR OWN

CHAIN

JOIN A CHAI N

SEARCH

SHARE

WHAT’S THIS?

Zoom in and out on the different chains and see how far a picture has travelled. If you’d like a postcard from Chelsea Handler’s chain you can join that facebook group and request a post-card.

http://www.realchain-letters.com

Real Chain-Letters

TOP TEN

START YOUR OWN

CHAIN

JOIN A CHAI N

SEARCH

SHARE

WHAT’S THIS?

Our moms would love this. And they would send Real Chain-Letters to us. When we’d get them on our doorstep, we would find it amusing. That’s how we reach the younger audience.

The best part is that Real Chain-Letters is only made possible with the Swedish Postal service’s Real Postcards. We create a need that is only served by them.