Overview
Experts in consumer & shopper research
Consultative approach we connect the dots
One size doesn’t fit all. If a standard methodology doesn’t fit, we create one that does
We go the extra mile…we love what we do and we design research to be as engaging as possible for all concerned
Highly competent in advanced analysis methods, although we translate them so they are simple and easy to understand
Guiding principles:› Continued Improvement
› WOW the customer
› PLAY as a team
WE USE BOTH TRADITIONAL & CONTEMPORY TECHNIQUES
TRADITIONAL CONTEMPORARY
WE USE BOTH TRADITIONAL & CONTEMPORY TECHNIQUES
› Entry & Exit interviews› Accompanied Shops› Web surveys› Vox Pops
› Mobile & tablet interactive surveys› Location activated surveys› Automated ongoing dashboards › Online communities
WHEN IT COMES TO TECHNOLOGY ENABLED RESEARCHwe are ahead of the curve and are continually updating our capabilities
STORY TELLING
This might be through visual animations, illustrated story books, integrated video reports, or by other means, ensuring
the story is clear, well told and definitely remembered.
Results are brought to life.
RESEARCH AREAS
NEW PRODUCT DEVELOPMENT
New SKUs, new ideas, concept testing, claim evaluation, pricing, packaging. From standardised approaches for benchmarking, through to complex full customisation projects.
IN HOMEUSE TEST
Fast, efficient & cost effective
product testing
Access to 350,000 well
profiled Australian consumers
All products sent direct to their door by Australia Post
IN HOMEUSE TEST
Automated participation
incentives
Surveys and in-home diaries
Webcam feedback
incorporated
› Access to a purpose built sensory facility› Other venues used as required› Our researchers have conducted
hundreds of product and sensory tests› HD Video feedback can be incorporated
CENTRAL LOCATIONPRODUCT TESTS
Property of play. Commercial in Confidence.
› Access to a purpose built sensory facility› Other venues used as required› Our researchers have conducted
hundreds of product and sensory tests› HD Video feedback can be incorporated
CENTRAL LOCATIONPRODUCT TESTS
SHOPPERRESEARCH
› Entry and Exit Store Interviews – Australia Wide. Paper or via iPads
› Accompanied Shops› Path to Purchase› Location Activated Mobile Surveys› Custom Virtual Shelf Displays (2D and 3D)› Packaging Research› Eye Tracking
SEGM EN TAT IONCUSTOMER
We paint a very clear picture of your different types of customers, and what motivates them
We paint a very clear picture of your different types of customers, and what motivates them
SEGM EN TAT IONCUSTOMER
Results are brought to life via video interviews with those customers that best represent each customer type so you can easily identify and understand different customer needs.
E X P E R I E N C ECUSTOMER
Everyone knows that customer experience and satisfaction is important to retaining customers. We can develop ad hoc research or implement ongoing Voice of the Customer programmes so you can understand your customer’s needs, and better satisfy them.
› We can supply and manage short 3 day, 3 weeks, 3 months or 3+ year communities
› We use a leading full featured platform, integrating SMS, Video, Discussion Boards, Surveys, Blogs, Diaries, Polls and a complete suite of widgets suitable for co-creation research
ONLINE COMMUNITIES
› We can supply and manage short 3 day, 3 weeks, 3 months or 3+ year communities
› We use a leading full featured platform, integrating SMS, Video, Discussion Boards, Surveys, Blogs, Diaries, Polls and a complete suite of widgets suitable for co-creation research
ONLINE COMMUNITIES
BESPOKE RESEARCH
Sometimes, research needs don’t fall neatly into a little box.When this happens, we take an intelligent approach to solve a wide variety of different problems.
CONSUMER CONNECTIONS
Property of play. Commercial in Confidence.
T H A N K Y O ULevel 6, Reservoir St, Surry Hills, NSW 2010
Phone: 0282182186 | Email: [email protected]
Recommended
