Persuasive WritingPersuasive WritingPersuasive WritingPersuasive Writing

COME! Convince me if you canCOME! Convince me if you can!!

Purpose of PersuasionPurpose of PersuasionPurpose of PersuasionPurpose of Persuasion

Persuasion is a part of your daily life as a Persuasion is a part of your daily life as a human being. The purpose of human being. The purpose of

persuasion is to simply to persuasion is to simply to convinceconvince . .

Photo: j0401668.jpg, http://office.microsoft.com

Aim of PersuasionAim of PersuasionAim of PersuasionAim of Persuasion

Persuasion will cause a person to act in a Persuasion will cause a person to act in a particular way or hold a particular point particular way or hold a particular point view. Persuasion occurs in different view. Persuasion occurs in different situations such as the inter-school debates, situations such as the inter-school debates, inter-prep debates, debates for president of inter-prep debates, debates for president of the students’ council ,advertisements and the students’ council ,advertisements and other practical forms of persuasive speech other practical forms of persuasive speech and writing which occur all around-and to and writing which occur all around-and to you- dailyyou- daily..

Importance of Persuasive TechniquesImportance of Persuasive TechniquesImportance of Persuasive TechniquesImportance of Persuasive Techniques

It is important that you are able to It is important that you are able to identify the techniques used in identify the techniques used in persuasion. This will help you to make persuasion. This will help you to make more informed decisions when you more informed decisions when you make choicesmake choices!!

Additionally, when faced with persuasive Additionally, when faced with persuasive techniques you will be able to techniques you will be able to recognise, anticipate and assessrecognise, anticipate and assess..

Techniques of PersuasionTechniques of PersuasionTechniques of PersuasionTechniques of Persuasion

11 . .Use of emotive wordsUse of emotive words22 . .RepetitionRepetition

33 . .Scientific and technical termsScientific and technical terms44 . .Exclamations and questionsExclamations and questions

55 . .Alliteration and assonanceAlliteration and assonance66 . .Rhetorical questionsRhetorical questions

77 . .Rhyme and RhythmRhyme and Rhythm

Techniques of Persuasion (cont’d)Techniques of Persuasion (cont’d)Techniques of Persuasion (cont’d)Techniques of Persuasion (cont’d)

88 . .ExaggerationExaggeration99 . .Proverbs and Catchy phrasesProverbs and Catchy phrases

1010 . .PunsPuns1111 . .Research evidenceResearch evidence

1212 . .Statistical dataStatistical data1313 . .TestimonialsTestimonials1414 . .Visual appealVisual appeal

1515 . .SlogansSlogans

ObjectivesObjectivesObjectivesObjectives

By the end of this tutorial, you will be By the end of this tutorial, you will be able toable to::

11 . .Identify the main devices used to Identify the main devices used to persuadepersuade

22 . .Differentiate between persuasive and Differentiate between persuasive and argumentative writingargumentative writing

Introductory ActivityIntroductory ActivityIntroductory ActivityIntroductory Activity

Click on the pictures below to view Click on the pictures below to view advertisements from: 1. Digicel and 2. Claroadvertisements from: 1. Digicel and 2. Claro

Digicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0

Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MC

DigicelDigicel ClaroClaro

11.. Write words and phrases that seek to persuade you as you listen to the advertisements again.

22.. View the advertisements again .

As you view these advertisement write words and phrases that show the advertisers wish to persuade you .

33.. Which techniques do you recognise?

Click here for further instructionsClick here for further instructions..

Introductory ActivityIntroductory Activity

Instructions11.. Write words and phrases that seek to

persuade you as you listen to the advertisements again.

22.. View the advertisements again. As you view these advertisement write words and phrases that show the advertisers wish to

persuade you .33.. Which techniques do you recognise?

Persuasive Words and PhrasesPersuasive Words and Phrases

Were you able to identify persuasive words and phrases in the Digicel Advertisement?

Digicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MC

““Come and make your Christmas brightCome and make your Christmas bright”.”.

““free giftsfree gifts”” ““happyhappy””

““Come and join the partyCome and join the party””

““prices slashedprices slashed”” ““free creditfree credit””

CHECK YOUR ANSWERSCHECK YOUR ANSWERSCHECK YOUR ANSWERSCHECK YOUR ANSWERS

DigicelDigicel

Persuasive Words and PhrasesPersuasive Words and Phrases

“Fast, clearer, wider never experience like this before”

Were you able to identify persuasive words and phrases in the Claro Advertisement?

ClaroClaro

Digicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MC

CHECK YOUR ANSWERSCHECK YOUR ANSWERSCHECK YOUR ANSWERSCHECK YOUR ANSWERS

“Welcome to a better world”

“super quality”“get more”

“Today your world will change for the better”.

“broadband coverage”

Did your choices include these TechniquesDid your choices include these Techniques??Did your choices include these TechniquesDid your choices include these Techniques??

There are others. Find a classmate and discuss the othersThere are others. Find a classmate and discuss the others . .

Use of emotive languag

e

e.g. “Come and make your Christmas bright”

Repetition

party

happy super quality

fast

clearer

Metaphor

e.g. prices slashed

Visual Appeal

e.g. Use of contrasting colours

Click each technique for an example.

Click each techniquefor an example.

Essential!Essential!

It is also important to be able to distinguish between persuasivepersuasive and argumentativeargumentative writing and speech

The aim of persuasive writingThe aim of persuasive writingThe aim of persuasive writingThe aim of persuasive writing

Persuasive speech and writing aim to Persuasive speech and writing aim to convince the reader more through convince the reader more through emotional appeal than through valid emotional appeal than through valid reasons. It is supported by evidence reasons. It is supported by evidence and relies upon persuasive devices to and relies upon persuasive devices to make its appealmake its appeal..

The aim of argumentative writingThe aim of argumentative writingThe aim of argumentative writingThe aim of argumentative writing

Argumentative speech and writing aim Argumentative speech and writing aim to convince the reader to accept the to convince the reader to accept the merits of a particular point of view as merits of a particular point of view as being more acceptablebeing more acceptable..

InterestingInteresting!!InterestingInteresting!!

Do you recognise that persuasions and Do you recognise that persuasions and arguments tend to make extensive use arguments tend to make extensive use of certain techniques? Follow the linkof certain techniques? Follow the link::

http://www.123helpme.com/assets/http://www.123helpme.com/assets/11318.html11318.html

Read the article with a friendRead the article with a friend . .

List the main arguments (points) the List the main arguments (points) the writer makeswriter makes..

TaskTaskTaskTask

Conduct an informal survey in your Conduct an informal survey in your classroom and write an article classroom and write an article promoting the wearing of casual promoting the wearing of casual clothes to your school on Fridays. clothes to your school on Fridays. Garner the views of your classmates Garner the views of your classmates and use as many persuasive and use as many persuasive techniques as appropriate to present techniques as appropriate to present

your argument to your principalyour argument to your principal ; ;

Task (contd.)Task (contd.)Task (contd.)Task (contd.)

ORORYou could choose to send an article to You could choose to send an article to the “Teen Herald” newspaperthe “Teen Herald” newspaper..

Have funHave fun!!