Persuasion, Influence, Innovation

(despite barriers)

Internet Librarian 2009

• Rebecca JonesPartner, Dysart & Associates

• Nicole HennigWeb Manager & Usability Specialist MIT Libraries

Preview slides

full slides available after the talk

slideshare.net/nic221/presentations

Want to innovate?

But having trouble with naysayers?

This talk is for you.

You

• smart

• forward-thinking

• creative

Your situation

• bureaucracy

• shrinking budgets

• staff who resist change

• micro-managers

For research-based tips...

• organizational psychology

• social research

• brain research

And inspiring true stories....

• how MIT Libraries started its “betas” program and why it works

Come to our talk!

Inspired by

full slides available after the talk

slideshare.net/nic221/presentations

Image credits• Tag cloud made with wordle.net

- Nicole Hennig

• skeptical mannequin, Flickr: http://www.flickr.com/photos/jeremybrooks/3575446260/

• 2.0, Flickr:http://www.flickr.com/photos/dasistdasende/3302462199/

• Dilbert sunflower, Flickr:http://www.flickr.com/photos/smallbox/778670401/

• Getting Real by 37 signals: http://gettingreal.37signals.com/

• MIT Libraries betas: http://libraries.mit.edu/betas