What Makes YouSPECIAL?
Personal Branding Strategiesfor Career Success
© Ronen - Fotolia.com
William ChinDirector, Staffing
Qualcomm1
2
@NY Post
3
BUT
Are you a brand?
4
The World Has Changed
Source: The Wall Street Journal5
sponsoredtraining
job security
promotions
big salary increases
Those Days Are Gone6
downsizing
right-sizing
lay-off
early retirementoutsourced
replaced by someone younger
© Michael Brown - Fotolia.com
separationpackage
The New Reality
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YOUH A V E
• Valuable skills
• Indispensable experience
• Something to contribute
• Make a difference
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Personal and Career
© ctacik - Fotolia.com
Brand Killers9
Error #1
Too Busy
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Error #2
Not in myjob description
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Error #3
Complacency
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Invest & Innovate
YO U R S E L FI n
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RedefiningWork
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RedefiningCareer
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Make Every Task an
Opportunity
*Based on Tom Peters, The Brand You 50 16
Make Every Assignment a
Project
*Based on Tom Peters, The Brand You 50 17
© Ariwasabi - Fotolia.com
Make it
“Wow!”even the crappiest job no one wan t s to do
*Based on Tom Peters, The Brand You 50 18
Your Brand is Starting to
Projects - Skills - Attitude - Results
GROW19
© picsfive - Fotolia.com
Your Resume
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Job Search is
Over(as we know it)
@Zone Creative -iStockphoto 21
Online Profile•Not just an online resume•Project Accomplishments•Professional References
@Zone Creative -iStockphoto 22
Influence
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Influential
© Marina Zlochin - Fotolia.com24
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WorkTopics
Blog Topics
Seminar Topics© M.Gove - Fotolia.com
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Not just aboutGetting your next job
If you are hiring:
People are researching you
Evaluate if theywant to work for you
27
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Does Your Personal BrandSHOUT?
A RECAP
1 Job Market / Employment Shift
2 You Own Your Own Career
3 Invest in Yourself
4 Social Media to Amplify Your Assets
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Additional Resources
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Connecting with me
31Information contained within is the opinion of the author and not that of my employer.
http://www.linkedin.com/in/williamchinhttp://www.slideshare.net/williamchin
https://twitter.com/#!/@williamchin
http://www.asiahrblog.com
Presented at2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia