Penny Wise & Pound Foolish
Predictive Modeling & Recruitment
Matt Evans, Director of Admission Saint Mark’s High School
Wilmington, DE (302)-757-8723
ARISTOTLE
To give away money is an easy matter and in any man's power. But to decide to whom to give it and how large and when, and for what purpose and how, is neither in every man's power nor an easy matter.
ABOUT ME
Salisbury University
Insurance Sales
Saint Mark’s High School
ABOUT ME
ABOUT SMHS
Diocesan Catholic
Co-Educational
Grades 9 – 12
Spartans
$12,350 for 2015 - 2016
650 students for 2015 - 2016
1 of 6 Catholic high schools in New Castle County (DE)
ABOUT SMHS
ABOUT NCC & RCCSD
58 High Schools in NCC
23 Private
35 Public including Charters
21,000 high school age students in NCC
4,100 high school age students in RCCSD
Home to DMA, CCSA & CSW
and de facto home to NCS, DAPSS & soon to be open Lab School
YIELD
Overhaul daily visits
New open house format
Enlist parent volunteers
Create & enforce deposit deadlines w/ incentives
Introduce yield event
Remove redundant events
PROCESS
Diocesan meddling
Bought onBoard
& subsequently online application
MONEY Let’s talk about
# of students
Ability
Money
Ability
60 79
10 awards 97 between 60 - 79
11 awards 97 between 40 - 59
40
194 students scored 40-79 and received
97 students scored
between 60 – 79
YIELD
Test new financial award strategy w/
Service & Leadership Scholarship
ADMISSIONS
SCHOLARSHIP FINANCIAL AID
RESULTS
AWARDS
Scholarships 12/45 26%
Aid 60/145 41%
Service & Leadership 8/11 72%
SERVICE & LEADERSHIP
Pastor or Principal nominations
8 out of 11 awarded enrolled
SPARTAN FACTOR
PREDICTIVE MODEL
Higher Education
Ruffalo Noel-Levitz’s Forecast Plus
MY MODEL 1. Zip 2. Current School (could be a -1) 3. HSPT Choice 4. HSPT Score 5. Siblings 6. Parents 7. Aid Application 8. 7th Grade Practice Test 9. School Visit 10. EMMAUS 11. Fall Open House (side note about inquiry vs. registration
forms in onBoard)
INQUIRY FORM
AWARDS
Scholarships 5/51 10%
Aid 55/133 41%
Service & Leadership 6/9 66%
Grants 35/60 58%
IDEAL MODEL
1. Geography 2. Referral Sources (like a school, or consultant, or
counselor) 3. Objective Ranking (entrance exam score, timed testing,
etc) 4. Siblings 5. Parents 6. Include Financial Aid Application Information (household
income and expenses) 7. Captured Interests for Special Programs 8. Track Visitations
SO WHAT? Defining robust, enrolled-student and family profiles gives you a flashlight to shine in the dark corners of the admissions, financial aid and scholarship processes.
It also gives you a picture of your ideal, and not-so-ideal candidates, so you can go looking for more & more-qualified candidates in the right places.
LEVERAGE
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