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Page 1: Pars khazar
Page 2: Pars khazar

Prepared by:

Shiva chegini

Prepared for:

DR.Hooman Attar

MBE-1392

Page 3: Pars khazar

Index Company

History/Vision/Mission

Values and Slogans

Certificate and rewards

Products

Competitive advantage

BCG Matrix

SWOT Analysis

Macro Environment

PESTEL Analysis

Disruptive Technology

Porter’s Five Forces

Customer

7P

Customer Behavior

Segmentation

Recommendation

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The company is the largest manufacturer of household appliances in Iran. The precision manufacturing process and quality control systems ensure a quality product from the Caspian Pars have made so far , which brings consumer confidence . Pars KhazarIndustrial Company received so far standard certificates Iran ISIRI, TUV Austria , CE unity of Europe , CPT Astrakhan, Russia, 2000 - 9001 ISO capability.

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1. General information:

2. Prior to 1357: 40% and 20% of Toshiba

Corporation and Mining Development

Bank of Iran.

3. 1357: established luggage enterprise

barking and barking all the stock of the

company was transferred to Toshiba.

4. 1359: Toshiba Industrial Co. renamed.

1373: The government's policy of privatization, equity investment company Pars luggage company

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In March 1347

Factory technical partnership with

Japan's Toshiba, Toshiba Pars began its

activities in the province.

In November 1361 the name was changed

to Toshiba Pars Pars Khazar Industrial

Company.

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Currently Pars Khazar Industrial Company,

the largest manufacturer of small

electrical home appliances, continues to

operate as a public company and its

shares on the Stock Exchange will be

released.

The company is also one of the pillars

Pars Investment luggage.

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Value and slogan

Customer satisfaction, new

product development and the

flourishing of Iran's efforts, the

company's mission

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Laws , ethical norms and values of society and

adherence to social and environmental

responsibility

Provide and maintain the value of capital and long-

term interests of investors

Commitment to total quality management and

continuous improvement of products and services

Permanent link to loyal customers

Strategic alliances with suppliers and providers

credible and formidable

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Permanent link staff and human resources capable ,

honest, trustworthy , hardworking and committed

to company goals

Belief in motivation , teamwork and effective

participation in organizational

Continuing education and staff development to

innovation and continuous improvement

Following systemic administration in order to

improve the technical quality of

Decisions based on scientific study and analysis of

data and information

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Customer satisfaction , new product

development and the flourishing of Iran 's

efforts ,

خشنودی مشتریان، طراحی و توسعه محصوالت جدید

و تالش در شکوفایی ایران عزیز، سرلوحه فعالیت

شرکت است

Our goal is to transform the company to

staff development, continuous

improvement of products and services,

and increased efficiency and flexibility are

the main beneficiaries of the leading

suppliers to become the world famous

variety of electrical home appliances.

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Pars Khazar is represented in the

following countries

Ukraine - United Kingdom - Germany -

Holland - Namibia - Iraq - Afghanistan

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mission

the company's mission . Pars KhazarIndustrial company with the mission target to achieve its 20-year vision : Our mission ; production of electrical appliances in the models , colors and sizes varied , with quality and comply with international standards in quality with reasonable and competitive price, to achieve the goals : increase in market share , sales , value added and productivity and return on investment to interest , satisfaction and joy of key stakeholder organizations

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Certificates and Honors

Company

All our products have a standard certificate

ISIRI Institute of Standards and Industrial

Research of Iran , CE certification of

Europe Union , Austria safety certification

(TUV) and CPT certification of Russia.

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Certificates and Honors

Company

Found in the certification of ISO9001-2000

HC Swiss SGS certified, a commitment to

excellence EFQM, received the title of "

entrepreneur " sample over several

consecutive years, received a license from

the Office of Standards and Industrial

Research of Iran Nationally Accredited

Labs , receiving unit quality in the province

over the past few years in a row , exporter

province, responsible for quality control

samples and countries certificates

consumer Rights in the years 1387 and

1388 and 1389 and 1390 and in 1391 and

1392 , including the great achievements of

the company's management is considered

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1392

Appreciation and pride in the superior

quality of the sample unit

Gillan standard / general manager of

Standard province

Appreciation and pride in the superior

sample quality control manager

Director General of Gilan standard

Renewal of international certification of

quality management system ISO

9001:2008

SGS company

Thanks slate products electric rice cooker

for 5 years product quality continuing

Iran National Standard

Thanks a tablet in the second round -

Festival of National Productivity

National Festival productivity depends

Chamber of Commerce - Iran's Industries

and Mines

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1391

Excellence Award ** Iranian Excellence

Award

Minister of Industry, Mine and Commerce

national award for Organizational Excellence

Silver statue of consumers ' rights

Minister of Industry, Mine and Trade

Store fail to receive e Pars Khazar symbol

electronic trust

E-Commerce Development in Iran

Firstly Tablet - National Festival of

productivity

National Festival productivity depends

Chamber of Commerce - Iran's Industries

and Mines

Energy management system certification

ISO-50001: 2011

Company

TÜV-ICB

Standard Certification Europe

Company

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Special Appreciation Award Trophy Q.CC

The Director General of Tehran Province

Standard

Best Tablet EIR second stage of the third

national festival experience improving

productivity and efficiency of the project (

design, manufacture fully automatic rice

cooker )

The jury and the national secretariat of

the Scientific Committee and strategic

productivity depends Chamber of

Commerce - Iran's Industries and Mines

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1390

Renewal of international certification of

quality management system

ISO 9001:2008

SGS company

Europe C.E- product standard certification

Fan

QS firms

Sample certificate of appreciation and

pride in manufacturing superior quality at

national level

Head of Standards and Industrial

Research of Iran

Appreciation and pride in the superior

quality of the sample unit

Gilan Governor / General Manager

Standard province

International certificate Appliances on

ISO/IEC-17025

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National Accreditation of

CD Meyer highest productivity in the

Third National Festival Main indicators -

productivity and specific sectors -

household productivity index currency

group

The jury and the national secretariat of

the Scientific Committee and strategic

productivity depends Chamber of

Commerce - Iran's Industries and Mines

Trophy and Certificate of protecting the

rights of consumers in 1390

The protection of consumers and

producers - Ministry of Commerce

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Environmental commitments

Society and environment and meet their

Stakeholders and beneficiaries benefit

balance of the objectives and policies of

the organization.

In this regard, Pars Khazar Industrial

Company as a responsible organization ,

the environment , in addition to

compliance with regulatory requirements,

since the Aqdamt environmental affairs

effectively done.

-

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Environmental commitments

Converting fuel boilers and furnace hot air

from burning fuel oil to natural gas mode

to reduce the contaminants in the

environment ,

- All motor home into a gas -fired central

heating

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- Converted to gas -fired heating system

for all workshops

- Change coloration of the liquid dye

staining method of powder (electrostatic )

that eliminates toxic fumes given off by a

significant reduction in the fine and the

color was a waste into eco-system , and to

enable reversible color added New Order

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Removal of cyanide compounds in

electroplating,

- Mechanization of wastewater treatment

system , the effluent from the

environmental features as standard. The

validity of this claim by environmental

inspectors with periodic sampling to be

approved .

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Prevents damage to control systems and

physical assets of the company and a

waste of resources to create a single

scheduled maintenance and repairs (P. M)

1370

- Approach to optimize the existing

Organization materials and reduce waste ,

using an integrated planning system for

material management

- And the method to form teams of

industrial Adornment (5s)

- Energy Management Committee in 1376

in order to optimize energy consumption ,

some examples of measures taken to

optimize energy consumption is as follows

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review alone power plants , with the goal

of zero reactive power and overhaul and

update system electrical substation

capacitor banks ,

- Overall reform steam distribution system

in a motor home and a reduced supply of

steam boilers and burners are operating

within Corrected wind direction

distribution and elimination capacity of

the air storage tanks , leak, possible ,

regular servicing of compressors (

compressors reduce operating hours ) and

the improvement of conditions ( reducing

power consumption ,

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Corrected wind direction distribution and

elimination capacity of the air storage

tanks , leak, possible , regular servicing of

compressors ( compressors reduce

operating hours ) and the improvement of

conditions ( reducing power consumption

, avoid wasting compressed air production

repentance air distribution compact and

eliminate potential leaks to avoid wasting

compressed air production and increasing

capacity of storage tanks , air compressors

serviced regularly to reduce compressor

operating hours and reduced power

consumption , and ultimately " improve

conditions of use

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- Maintenance programs formally energy

supplies , including electricity , boilers and

compressors

- powerhouse of intelligent systems

- Optimized power management

certificate (2011-50001-ISO)

- Separation of waste and garbage in the

proper way to recycle them as separate

types of plastics, foam , corrugated ,

paper and ... Isolation and chemical types

of electronic components such as

batteries and ......

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parts purchased from outside companies

and provide its suppliers to prevent

nonconforming items to the destination

workshops , Self- inspection and self-

control strategies for the future, and

follow the development of his approach

to the inspection of all plant production

personnel .

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- Safety Committee in order to minimize

any detrimental environmental impact of

the company's production process , from

the inception of the company , Restarting

the projection , an extensive investigation

was conducted using the technologies of

the day . Reduce energy and water

consumption , waste reduction , waste

reduction and waste less, the objectives

of this research.

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Page 30: Pars khazar

Conferences and Exhibitions

Pars Khazar Industrial Company in order

to displaying their products directly to

consumers, which includes the 140 model

that shows the provincial company Falling

Enforcement activities during the

exhibition include:

o recruitment Club Consumers (sample

form (

o hold and Lottery awards

o survey of consumers about the product

o go to the mall and visited the vendors at

the provincial level Access to after-sales

service centers

Page 31: Pars khazar

Products Category

Cooling Fans

Rice Cookers/Steam Cookers

Meat Grinders

Vacuum Cleaners/Steam Cleaners

Juicers

Food Processors

Fryers/Barbecues

Tea Makers

Sandwich Maker/Egg Boiler

Oven Toasters

Steam Irons

Hairdryers/Digital Scale

Fan Heaters

Air & Water Purifiers

Food Savers

Export Products

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Pars Khazar Industrial Company exports

about " the second half of 1378 to work

with a number of European countries and

Canada began to cooker .

During these years the export Plopaz

Pars Khazar some European markets ,

buyers have been exposed to so far has

been welcomed by many customers .

Pars Khazar currently export markets in

Europe , Germany, UK, Denmark, Austria ,

the Netherlands and Italy are.

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In the Americas, from Canada to 110 volts

cookers exports began in 1384 and within

Asia Pars Khazar products to neighboring

countries such as Iraq, Afghanistan and

some countries continue Armenia and

Azerbaijan , Tajikistan, the case is

forwarded .

Continental Pacific Australia Pars Khazar

is the customer's products .

The activities have been conducted in

Africa and Cameroon , Senegal , Namibia

and Algeria are a number of products of

this company .

Dutch market in Europe , the Pacific and Australia markets the Colombian market in Latin America

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Pars Khazar its products in several

countries through 10 sales representative

offers. These agencies include four

representatives in Germany , two in the

United Kingdom representative , one

representative in Canada , one

representative in Iraq , one in Afghanistan

and one representative agent in Ukraine .

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Goods sent to Europe and Canada only

type of rice cooker and client products to

Asian and African countries combined rice

cooker, vacuum cleaner, Meat Grinder,

juicer , fan , heater and toaster oven is.

Abroad after-sales service by our sales

agents , and in some cases, replacement

parts or replace the product takes place.

Page 36: Pars khazar

Financial AnalysisPars Khazar 6 months of the end of the financial year ending

12/29/1392 867 riyals for their profits realized that the figure

of 87% is predicted for UPS 986 rials for the current fiscal

year is now .

The company 6 month period amounted to 49% of sales , 59

percent ( device ) , a 48% cost and 53% of its gross profit to

cover the anticipated

Non -realization of revenue and 95% ( investments , etc.), the

main reason is to cover 87 percent profit six months (

adopted company projected revenue from investments is

equal to 63 % of operating profit )

Same period last year the company had achieved 191 riyal

divided.

At the end of 6 months, the company has accumulated profits

of 287 billion , equivalent to 190 percent of capital

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The company's competitive

advantages:

Pars Khazar Industrial Company develops

after sales service network with more than

350 Authorized centers in all cities, all

products of their support for 10 years, and

with more than 25 months free After Sales

Service and 2 months on products to our

customers replace offers

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Pars Khazar Industrial sister companies :

Pars Khazar order to complete its activity

correlations also uses the services of

several companies . Warehousing services

, distribution and after sales services of the

Company is responsible for pars Shade .

Plastics manufactures plastic components

required by the Company and is performed

Caspian , Caspian plastic activate one of

several large companies specializing in the

production of plastic parts for home

appliances and automobiles, is . Quality

engines used in small appliances such as

air conditioners , vacuum cleaners , meat

grinder and juicer, with the focus of the

company is to supply Caspian appliances

designed for the task , " From Idea to

Product" Pars Engineering Company

Zarasa as the first and most important

processing hub for new ideas in the field,

has taken over .

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Customer communication:

The company settled the voice of the

customer, at all hours of the day, the client

provides the needed information to them

and to receive comments and suggestions

of customers

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BCG MATRIX

fan

vaccumjuicer

cooker

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strength

Long history and much experience in the appliances

many branches in different cities of the country

A well-known brand in the country

High variety of appliances compared to other Iranian

competitors

Influence in decision-making organs of the State

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weaknesses

Does not take advertising

Quality control of marketing programs

Lack of integrated systems in the

enterprise

Lack of operational planning system

The lack of a comprehensive quality

control system.

Not available / appropriate use of

production capacity

Failure to establish appropriate incentive

credit

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Not many Iranian competitors in the

country

Lower price than the foreign equivalent

Various occasions in Iran To give a gift

Some people like to buy branded Iran

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Imports of Chinese home appliance

There are strong competitors in the market

Variety of home appliances market

Of cheaper Chinese goods

People tend to cheap goods

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PESTEL analysis

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Political factors

The impact of foreign policy on the entry

of foreign competitors

Expensive foreign material

Direct effect on inflation

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THREATS

The impact of sanctions on customers

buying power

Page 49: Pars khazar

economic factors

Rate of economic growth

Inflation, in general, decreases the

ability to purchase. Of course The

impact of inflation on the industry,

because its product is somewhat an

essential good, is less, relative to

other industries.

Modernization of society

Media advertising

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Technological factors

Usage of communication technologies

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- Converting fuel boilers and furnace hot air

from burning fuel oil to natural gas mode to

reduce the contaminants in the

environment,

Environmental factors

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Legislative factors

The law of intellectual property protection

The places office legal restrictions

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Disruptive technology

A total new generation of appliances

Page 54: Pars khazar

Porter’s five forces

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Threat of new entrants

National Competitors :

Those who are not yet integrated or

have unified standards.

Newcomers to the industry who

despite having standards, have a

small market share.

International Competitors :

Chinese brands and different

brands of appliances

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Power of suppliers

Plastics manufactures plastic components

required by the Company and is performed

Caspian, Caspian plastic activate one of

several large companies specializing in the

production of plastic parts for home

appliances and automobiles, is. Quality

engines used in small appliances such as

air conditioners, vacuum cleaners, meat

grinder and juicer, with the focus of the

company is to supply Caspian appliances

designed for the task, "From Idea to

Product" Pars Engineering Company

Zarasa as the first and most important

processing hub for new ideas in the field,

has taken over

Page 57: Pars khazar

Threat of substitutes

More variety at lower costs

Online advertisement

Online sales and promotion

Other competitors

Page 58: Pars khazar

Competitive rivalry

Given the variety of different

brands on the market can be

pointed Samsung and dessini

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Page 60: Pars khazar

Place

ground floor

Big Size

Three branches in Tehran and

one branch in karaj and one

branch in rasht

Online shopping

Page 61: Pars khazar

price

Pay attention to market elasticity

Changes two times every year

Pay attention to market elasticity

Pay attention to competitors

Page 62: Pars khazar

process

Pars Sheed Commercial Company,

representing more than 390 after sales

service centers in more than 252 cities and

31 provinces, providing services to the

consumer products and Saya is Parskhzr.

All products and Saya Parskhzr with 2

months warranty (replacement product,

provided the defect) and 25 months

warranty (building products) and are parts

for 10 years

Page 63: Pars khazar

Research & Development

Process for Contingency plan

They want to be seen persistent,

trustworthy

All products and parts that their failure

is due to the production, within the time

aforesaid, shall be repaired or replaced.

Customer can at all hours of day and

night through answering telephone

numbers or IVR companies, your need

to obtain information or suggestions,

criticism and company officials are

required to notify their problems:

Answering phone number: 021-

44903313-14

Number: 88811002-021

Page 64: Pars khazar

People:

Culture: Employees are fast,

friendly and inviting

Do everything possible for

customers

Supervisor: B.S. in related field &

general conditions competencies

Employees are trained

Page 65: Pars khazar

Promotion

Advertisement in magazines (Peike

Bartar)

For anniversaries: Ramadan, Fajr,

Coupon for some organizations

Online shopping

Page 66: Pars khazar

customer behavior

Variety seeking, so promotion is

important

Create clients and vendors Club

After Sales Service

Availability

Simulation with high quality brands

Being customer friendly

Increasing the number of branches

Page 67: Pars khazar

More promotions:

They have competitive advantages like :

Pars Khazar Industrial Company develops

after sales service network with more than

350 Authorized centers in all cities, all

products of their support for 10 years, and

with more than 25 months free After Sales

Service and 2 months on products to our

customers replace offers

Recommendation

Page 68: Pars khazar

Pars Khazar Industrial Company develops

after sales service network with more than

350 Authorized centers in all cities, all

products of their support for 10 years, and

with more than 25 months free After Sales

Service and 2 months on products to our

customers replace offers

Page 69: Pars khazar
Page 70: Pars khazar

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