Download pdf - P9 Sarah McDonald_ BYU-Idaho /Comm130 Visual media Final Project

Sarah McDonald

Portfolio

Contact InformationSarah McDonald697 Trejo Street Rexburg, ID 83440

Apt#[email protected]

970.773.3862

Table of ContentsPhotoshop

BrochureLogos

Business cardStationary

Photo AssignmentMontage

Event AddHTML

Flier

Descript ion: Show good quali ty photography and image edit ing in Photoshop.

Incorporate color into the design based on the image color.

Programs/Tools Used: Adobe Photoshop

Date Completed: February 8th, 2014

Course:Comm130, Brother Judkins

Process:

Af ter formulating my plan I decided that a Triadic Color scheme of blue yellow and red, to match my photo of the Colorado f lag. I took my photo

before sunset to get good crisp l ight. I didnt worry to much about my shut ter but I did make sure my aperture was low to make sure my f lag as the

subject really stood out. I used my Nikon D300 SLR camera to take the photo. I then enhanced the tone of the image, i ts color, vibrancy, and exposure in

Photoshop.

Then I went ahead and start ing designing the mountains and f i t t ing the entire picture with in each mountain. I used adobe I l lustrator to put the image in the tr iangles. I created my triangles then placed the same image in each shape.

One I had done that I made each photo inside the shapes the same size using the direct selection tool.

Af ter that I added a steamy white misty look below the shapes, added my background and started on my swatches. I created my swatches using the

eyedropper tool. Once I had my swatches I added my tex t and V iola! , I was f inished.

Photo Design

Descript ion: A two sided tr i fold brochure

Programs/Tools Used: Adobe InDesign/Adobe I l lustrator/Adobe Photoshop

Date Completed: March 29th, 2014


Process:

I started in i l lustrator to make my logo really quickly; I used the same design format from a previous logo and added a few new colors and a new font

style. Then I went to InDesign to start the layout for my brochure. I started making paths and markers so I would know where my folds were going to

be.

I wanted to use black and a pop of color in this case teal to look professional and sheik. That is also why I used the white tex t to give i t a dif ferent look than most people and st i l l look great. I made the photos black and white because

I wanted the teal color to pop out most and I knew the other colors in the photographs would be distracting. I also used diagonal tr iangles and l ines to

lead my viewers and add repeti t ion and contrast.

For the cut out image of the boy on the second page I used Photoshop to mask out the background and them to blur out or Mesh his right side. His right

side was just a l i t t le bi t to harsh and straight. I also used this image for my tex t wrap; I made the image a tex t wrap and changed the alpha channel

unti l I got a look I l iked.

Brochure

Front

Logo

Outside

Inside

Descript ion:Create three dif ferent logos for the same company.

Programs/Tools Used: Adobe I l lustrator

Date Completed: February 22nd, 2014


Process:

I really enjoyed the creativi ty of this project! My favori te part was working with the l i t t le bi ts of color. I started out by sketching a few dif ferent options. I really wanted to use a graphic of a camera to t ie i t into the logo. I designed each

dif ferent logo on i ts own page that way they would for sure be dif ferent.

I used shape tools to create the bot tom logo. I simply just f i l led the shapes with color and layered dif ferent shapes. I also colored all of the fonts

dif ferently and brought down the opacity to get an overlapping color look.

For the middle logo I just used circle shapes. I f i l led one then copied i t twice and changed the opacit ies. I also used the l ine tool.

On the f irst logo I made to big brackets from my keyboard then I painted over them with a paintbrush with a small stroke. I also used circles for the lens part of the camera. For the strokes on the circles I went to my brush pallet

and chose an art ist ic brush for the stroke to add a l i t t le fun to the design.

Logo's

PHOTOGRAPHYSARAH HAll

sarahhallphotography

PHOTOGRAPHYSARAHHALL

Sarah Hall Photography (portrait and event photography)

Descript ion:Creating a business card design, using a

Self-created logo.

Programs/Tools Used: Adobe InDesign/Adobe I l lustrator

Date Completed: March 1st, 2014


Process:

I created the logo in I l lustrator simply by just using the circle tool and only giving the stroke a color. I laid them on top of each other and added the tex t

and f i t ted i t al l together.

The front of the business card was the easiest part . I just placed the logo in the middle on the top port ion of the card and then under than I drew a l ine

and changed the stroke down to .25. I then put in all of my information and a Facebook logo by the Facebook page information.

Now for the back side of the business card I took a hexagon shape and put 6 of them across the top. I then added another layer of them down

below them. I made sure they were all al igned perfectly then I copied and pasted them unti l they f i l led up the whole card. I then selected (while holding shif t ) and then added the colors from my logo. I also added some white and

grey. I t created star shapes just from layering the hexagons, in the negative space.

Business Card

Sarah McDonald

Sarah Hall Photography

970.773.3862

[email protected]

Sarah HallPhotography

Descript ion: Creating a matching let terhead to your business card design, using a self-

created logo.

Programs/Tools Used: Adobe InDesign

Date Completed: March 1st, 2014


Process:

The f irst page is a let terhead; this was made very simply. I typed and aligned all of my tex t and information on the top right to the right.

I also stuck in the Facebook logo by the Facebook page.

I them placed my logo on the page just where I wanted i t and changed the transparency to 9. Finally I typed the bot tom type and just made the

photography part of i t bold.

Stationery

SARAHHALLPHOTOGRAPHY

970.773.3862Sarah McDonald

Sarah HallPhotography

[email protected]

Descript ion: An Assignment to take 6 dif ferent photographs using dif ferent l ight, focal

points, and composit ions

Programs/Tools Used: Adobe Photoshop



Process:

I took these photographs in Rexburg Idaho. The photo of the Colorado f lag was easy to take. I waited unti l 5:30 unti l the l ight was just about to set, and

had my husband climb on top of his truck and whip i t around so I could get some good l ines and movement from the f lag.

The second photography I just took in my apartment with a aperture of 2.8 and used 2 lamps to get good l ight and contrast.

The nex t two photographs I also took in my apartment af ter dark. I set up my objects on the ground and I myself belly crawled to just the right angle and

started shooting. I used a 2.8 aperture for these photographs as well .

For my composit ion of thirds photograph I grabbed all of my f lour and sugar jars and started l inking them up on the ki tchen table, unti l they were pleasing

to the eye and were in the rule of thirds.

The last composit ion photograph is demonstrat ing lead room. I took the photograph outside right at sunset of my wil l ing model and husband. (What a HUNK right!?) I took the photos also with a small aperture opening. I t was tr icky to get my husband in the right exposure and keeping the sky a pret ty

blue as well . However, i t turned out well af ter al l .

Photo Assignment

Descript ion:A merge project using photographs you have taken or from Internet sources.

To blend the images use Photoshop.

Programs/Tools Used: Adobe I l lustrator/Adobe Photoshop



Process:

I started out by going through my past hard drive to f ind a few photograph that I could use fro this project. Once I found the right images I began to

sketch out an idea or two. Once I was pleased with one of my sketches I opened my images in Photoshop and began to create. I started with the

photograph of the baseball bat in focus.

Af ter I had that down as my bot tom layer I then added the bot tom image of the whole f ield and then the image of the athlete at an actual game. (The

subject is the same person) I put masks on all of my images but I masked the image of the subjects head shot f irst . Once I had him cut out I masked

and blended all of the layers.

Another thing I also did was painted a new layer white erased most of i t , blurred i t and laid a thin l ine right above the photograph of the baseball f ield. I did this to give is more of a misty look. I also added a f i l ter to the sky in the background. Once I had everything the way I wanted I adjusted the bot tom

layer images brightness and exposure. That way i t wont print to dark.

Montage

Descript ion:An add to promote a fundraiser only using Microsof t Word and a scanner.

The add had to have a ful l bleed a scanned image and a color theme

Programs/Tools Used: Microsof t Word

Date Completed: February 1st, 2014


Process:

To start out I scanned a photograph of cookies from a cookbook. Af ter I had scanned the image I sketched out a few possible design ideas. When I

decided which design I would use I start ing the designing process in Word.

I started with placing the pictures in the areas I thought would be the most pleasing to the eye. Af ter I had all the pictures in order I started f i l l ing in my

tex t in the same places as I had sketched out.

Once all of that was in place I began working on the tr iangles. I created the shapes with one of the tools and began to color them all . I made the insides

a l ighter color than the strokes to give them a transparent look. Lastly I used Dafont.com to f ind a good t i t t le front that worked with the playfulness of the ad

for the t i t t le of the add.

Event Add

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Descript ion:A web page designed to showcase a personally created logo

Programs/Tools Used: Tex t Wrangler

Date Completed: March 15th, 2014


Process:

I created this web page using only Tex tWrangler. I have never actually writ ten any form of code before, so this was overly challenging for me.

Overall I found the CSS to be easier than the HTML. I used the W3.org validator also to make sure everything validated.

Af ter I made all my code and inserted my image/logo, I at tached a pre-made CSS document to my HTML from my communications class. I

then used the colors from my logo as the colors for my web page. I found these colors by opening Photoshop and using the eyedropper tool.

I also inserted a background image from my business card. I also changed my fonts to American typewriter and Times new roman.

Web Page

Descript ion:Black and white f l ier for a collage design course at BYU-Idaho. The f l ier

promotes a graduate leadership conference.

Programs/Tools Used: Adobe InDesign

Date Completed: January 25th, 2014


Process:

The assignment started out with some sketching to develop creative ideas. Af ter a layout was selected I then proceeded to create the f l ier in Adobe

InDesign.

I wanted the f l ier to be professional so I used modern and seri f fonts, and kept the design t ight and clean. I used black boxes as design elements as

well as a thin l ine underneath the logo to lead the eye.

I started with typing my tex t in boxes, then placing the boxes in desired areas. I then started adding my graphics around my tex t . One that was all

f inished I added the l ine and boxes as l i t t le embell ishments to give the design some f lare.

Flier

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