Download ppt - Over 10 years of securing identities, web sites & transactions Partnering with GlobalSign 2008 – Partner Welcome Kit

over 10 years of securing

identities, web sites & transactions

Partnering with GlobalSign

2008 – Partner Welcome Kit

www.globalsign.comConfidential

Dedicated Account Management & Tech Support

Sharing understanding of SSL and the SSL market

Simplified product range

Partner Certificate Center (self service model)

Sales & Marketing assistance and resources

Hints & Tips

Working with GlobalSign - Contents

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Your Account Manager details: When you sign up, you will be told who your dedicated

account manager is Tech Support details:

Tel: 877-467-7543 US Tel: +44 1622 766766 UK Tel: +32 16 891900 Belgium Email: [email protected] Web: www.globalsign.com/support

Marketing Support details: Requests / assistance arranged via Account Manager

Contacting GlobalSign


SSL activates the browser padlock or green address bar SSL can be invisible to user in some environments Ensures secure communication between two machines using HTTPS://

Client to server communications (browser forms, email clients to mail servers)

Server to server communications (scripting, active programming) Database to database

Should be used for: All credit card transactions Where any data is being captured and communicated

On Web Sites – growing phishing / identity theft attacks On Intranets – growing need to protect from internal eavesdropping

Mail server connections and web mail

SSL – the Basics


DomainSSL Activates yellow padlock Domain validated Company details NOT in

Cert, site seal profile is limited

Email challenge on domain control

[email protected], etc Whois contact

Secures both www and non-www version of web site

Wildcard SSL optional Issued in minutes SGC free of charge

The GlobalSign SSL Product Range

OrganizationSSL Activates yellow padlock

Org validated

Corp docs vetted

Domain ownership vetted

Company details appear in Certificate and site seal profile


Wildcard SSL optional

Public IP optional

Issued in 2 business days

SGC free of charge

ExtendedSSL Activates yellow padlock

Activates Green Address Bar in EV enabled browsers

Org validated inline with CA/B Forum guidelines

Corp docs vetted

Domain ownership vetted

Right of applicant to apply vetted

Company details appear in Certificate and site seal profile


Allows up to 3 SANs (Subject Alternative Names)

Can be different domain names

SGC free of chargeMany other features included across range – see GlobalSign web site for full details


DomainSSL Internal / lower profile

public sites When customers need

SSL and need it quickly When company

documents are not readily available

When Wildcard SSL is needed

Secure many sub domains with single SSL Certificate

When budget is more of a consideration

Which SSL?

OrganizationSSL When it is important to

show the company behind site has been vetted

When customers are able to wait 2 business days

When company documents are readily available

When an email challenge to the domain controller is not available / appropriate

When Wildcard SSL is needed

Secure many sub domains with single SSL Certificate

When issuing to a Public IP address

ExtendedSSL• Public facing web sites

• When activating the Green Address Bar will increase credibility in the site

• All high profile sites

• All potential phishing victims

• All low profile sites wanting to compete with high profile sites

• When different domain names need to be in the same Certificate

• When customers are able to wait 2-5 business days


GlobalSign VeriSign

Free SGC YES X - SGC a premium add-on

256 bit enabled YES YES

Multi-lingual support YES YES

License PolicyPromo - Server, Backup, Load Balancer.

Server only. Additional purchases necessary.

DV (domain), OV (org), EV (extended)

YES YES - but DV through GeoTrust only

Unique Features

www & non-www supported on single certificateSubject Alternate Names (SANs) allow multiple domains in a single certificate

Wildcard SSL through GeoTrust OV only

Certificate OptionsWildcard SSL, Intranet/Local Hosts, Public IP, Custom Start /End Dates

Wildcard SSL through GeoTrust OV only

Pricing From $249From $399, $995 for equivalent offering

SSL Feature Comparison, VeriSign

SSL is a standardized technology. Customers gain value through associated features, customer support and account management


Product positioning: Ensure all existing / new customers can easily locate

the SSL offeringAdd to current portfolio (links, banners, text links, help files)

Support both retail purchase of SSL and product bundlingCreate web page selling individual SSLAdd / create new “security bundles” containing SSL

Integrating SSL into your Web Site (1)


Managing customer using the Partner Certificate Center: Login: http://www.globalsign.com/ssl-login.htm Account Functions:

Financial: add deposit / create Bulk Contract for best discounts Users: create new Users to place orders, run reports, financial management

Certificate Functions: Place SSL Certificate orders

Full application: all customer details needed Cert-Invite: minimal customer details needed

Renew SSL Certificates (notices sent 90, 45, 30... days before expiration, configure whether reseller or customer is contacted)

Reissue orders where customer loses Certificate / private key Run reports on placed orders

Managing customers using the API: XML API allows automation of Certificate functions



Full Application: what information is requested by GlobalSign? Customer company details

Company name, Address Customer contact details (can be Partner)

Technical contact – receives issued Certificate, renewal notices Certificate Signing Request Site Seal customized information: OrganizationSSL and ExtendedSSL only (can

be trading address rather than registered address) Vetting information:

DomainSSL – email challenge on domain control OrganizationSSL – domain ownership check, company documents ExtendedSSL – domain ownership check, company documents, right of applicant to

apply Cert-Invite Application: what information is requested by GlobalSign?

Customer email address Product type and validity period



Install free GlobalSign SSL Certificate Sales Training

Arrange sales training session with staff and Account Manager Understand competition (competitive analysis available)

Update web site with SSL Products section All partners have license to reproduce any / all copy on globalsign.com web site - product pages, technical

support, white papers, datasheets. Note copyright remains with GlobalSign. Web site promotional copy / banners available Include choice FAQs from SSL Information Center (reproduce or link to GlobalSign site:

http://www.globalsign.com/ssl-information/index.htm) Include extensive internal anchor links in existing web site copy for “SSL, SSL Certificate, online security,

secured web server, etc” Campaigns:

Contact existing customers Promote partnership with GlobalSign and promote new / improved SSL Certificate product offerings

Email templates / physical mailer copy available

Capture new customers Advertising copy and banners available Suggestions: PPC advertising, include “security” and “SSL” in directory advertising / banner advertising

Joint Press Release (Strategic Partners only) All resources available online at http://www.globalsign.com/partners/reseller/resources.html FEED BACK NEW REQUIREMENTS

Sales & Marketing


General advice SSL is still relatively unknown, customers need to be told when / where they should be using

it GlobalSign SSL is a premium product that offers the strongest SSL, other competing products

may be cheaper but do not offer the same level of protection or credibility – customers that care about their good name and customer base need to understand this

Pricing Policies Successful Partners balance margin with competitiveness 10%+ below GlobalSign SRP prevents seepage back to OEM and reinforces partnership

status Search Engine Optimization

Internal anchor links on keywords are essential for easy navigation and SEO SSL, SSL Certificate, Web Server Certificate, secure web site, etc (keep keywords to less

than 10 and applicable to your customer base) Where to advertise:

PPC engines good for exposure: Google, Live, Yahoo Hosting news sites directory entries should reference SSL / web site security

Hints & Tips


Questions?