Transcript
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Lead GenerationBrand AwarenessRelationship BuildingSales Opportunities

Our business is helping YOUR business grow

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WHYFACE-TO-FACE?

Trade shows and other live events are a cost-effective and time-efficient way to grow your business. Nothing replaces the value of face-to-face conversations with customers and prospects while showcasing your product line up close and in person. The connections you make will last a lifetime. And, the leads you generate will produce results!

Build brand recognition and increase product awareness in the marketplace

Grow your pipeline — trade shows are a major method for lead generation for business-to-business companies

Connect with current customers — reveal new products, up-sell and simply make sure your customers are happy with your services (don’t let them turn to your competitors for client solutions)

See a lot of distributors at one time — it would take months of sales calls to see this many customers and prospects

Talk with both salespeople and owners — the hardest group to find in the office

Network with industry colleagues to keep up on the pulse of the industry

Reference source: The Value of Trade Shows (An exclusive industry analysis by Skyline and EXPO)

For more information on the full suite of events, visit www.asishow.com.

The ASI Show family of events gives you choices — allowing YOU to meet with tens of thousands of highly-qualified customers

and prospects you won’t find at other industry events.

Held in five popular trade show destinations (Orlando, Dallas, Long Beach, New York and Chicago) at strategic times of the year, these multi-day events offer you the best opportunity to generate a lot of quality leads while building national brand recognition.

ASI’s traveling show visits 40 cities throughout the U.S. and Canada, allowing you to be first in many important markets. This ‘super sales call’ is the most time-efficient and cost-effective way to meet about 100 distributors each day. For the first time in 2015, distributors will be able to escort their buyers on the show floor at the Roadshow.

ASI’s hosted buyer event offers you the chance to meet privately with top producers from key distributor companies at luxurious resorts. The format balances one-on-one presentations with networking programs, perfect for fostering new relationships and creating lucrative business opportunities.

Connect for Success

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THE ASI SHOW FAMILY OF EVENTS

Since its inception in 1998, The ASI Show — along with its family of events — has grown by leaps and bounds, building a loyal following of thousands of ad specialty professionals. ASI Show events are one of the most cost-effective and productive ways to gain new business and solidify existing relationships. To support your lead generation and branding needs, we offer a full array of effective pre-show, at-show and post-show sponsorship and advertising opportunities. Our sales team is here to custom-design a program that boosts your marketing plan and fi ts your budget. We also offer the reporting tools necessary to evaluate your overall program’s effectiveness post-show.

UNLIMITED SALES OPPORTUNITIES...

KEEPING IT NEW AND EXCITINGEach year, a variety of new programs and features are instilled into our events. Whether it is new dates and locations for our hosted buyer event, fASIlitate or new cities, education and a hosted client element to the ASI Roadshow, we want to keep our portfolio fresh and new — to continue to best serve your needs.

In 2015, we have a number of new programs rolling out at The ASI Shows, including the new Category Showcases featured on the show fl oor. These pavilions will highlight products suited for the education, fi nancial, technology, manufacturing and health- care markets. This new, exciting component of The ASI Show will educate distributors and help them plan important clientpresentations.

The new OASIS Meeting Center at The ASI Shows is the perfect place to have private conversations with prospects and customers. Staffed with a receptionist, you can reserve a table for both show days and schedule appointments with distributors as needed.

ASI Show and ASI Roadshow Attendees Report

89%

87%

82%

78%

64%

50%

found products and services that will meet their clients’ needs

are more likely to show their clients products they found at an ASI event

found new products they were not aware of prior to attending

found products and services that allowed them to expand into new markets

met new suppliers they are now working with

requested a price quote while at the show

Start off the day with an invigorating yoga class exclusively for show attendees

Explore adventures of exciting nature in the cities the ASI Show visits

Spend an evening sampling martinis, craft beer or wine with other show-goers at a local hotspot

Meet new industry friends over a fun dinner at a popular restaurant

Get your dose of adrenaline by participating in a fun 5K with fellow running enthusiasts

The new ASI Show clubs are the perfect sponsorship opportunity and way to meet new people.

Over the next few pages, you will see what’s new at each of the 2015 ASI Show events…

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The ASI Show prides itself on attracting reputable distributors to all of our events for your benefit! We invest a great deal of time and resources to make sure you get a strong return on your investment.

Best-in-class education each day on the hottest topics affecting the industry

In-depth keynote presentations from some of the world’s leading business minds

Interactive networking events conducive for relationship building

Passport to Winnings – connecting suppliers and distributors (plus, offering $1,000s in prizes)

Shipping of catalogs and samples back to distributors’ offices

The ASI Show also custom-designs meeting packages for larger distributor firms. Since we support the meeting needs of leading distributorships, they are able to bring their entire sales teams to the show — giving you the opportunity to spend time with their top performers.

In 2014, we introduced The ASI Show Platinum Program, designed to attract those distributors who are most involved in product sourcing for their company (the salespeople you want to see most!). Encompassing 5,400 members, the Platinum Program offers participants amazing benefits that make attending easy.

We continue to work closely with the ad specialty regional associations by offering numerous programs that will support their membership-acquisition efforts and boost their exposure within the industry.

Call Karen Ditomasso at 215-953-3768 to learn more about The ASI Show family of events.

To guarantee we deliver the most robust event possible, we recently surveyed the industry. As a result, the 2015 schedule features more four-day weeks, new cities, and new education topics to attract quality distributors.

Additionally, in 2015, distributors will be able to escort their buyers on the show floor, turning the ASI Roadshow into the 'ultimate sales call.’

Call Karen DiTomasso at 215-953-3768 to learn more about The ASI Show family of events.

Quickly becoming the premier hosted buyer event in the industry, each fASIlitate features over 30 different top sales producers, allowing you to connect and build relationships with a unique group of customers and prospects. Distributors who are invited to participate must be million-dollar decision- makers from key distributor companies with a good credit score.

Quality and Quantity...

Connect for Success

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Grab the attention of thousands of distributors by sponsoring these great events!

As the first ASI Show of the year, Orlando is the launching ground for new products. Featuring many new programs, including 50 new education workshops and a variety of new speakers, distributors from across the U.S. and beyond are choosing The ASI Show Orlando as their first-quarter show of choice. In fact, Top 40 distributor American Solutions for Business will be bringing more than 400 salespeople!

Companies that held meetings in 2014

AIA Corporation, asi/109480

A I Mastermind, asi/522700

American Solutions for Business, asi/120075

Brown & Bigelow, asi/148500

EmbroidMe, asi/384000

Geiger, asi/202900

Goldner Associates, asi/209800

HALO Branded Solutions, asi/356000

iPROMOTEu, asi/232119

Junior Davis, asi/176197

Newton Mfg., asi/283300

Proforma, asi/300094

Proforma Albrecht, asi/116308

Safeguard Business Systems, asi/316203

The Vernon Company, asi/351700

WorkflowOne/Standard Register, asi/333647

More than 25 companies are signed for 2015!

5,608 distributor attendees from 2,154 unique companies

7.1 attendee-to-exhibitor company ratio (787 exhibitors)

953 attendees from 18 of the Top 20 companies

89% of attendees are buyers — 1,833 salespeople and 3,127 owners/sales managers*

33% are first-time attendees to The ASI Show Orlando

Attending companies represent $3.8 billion in industry sales

*Most sales managers and owners are actively selling ad specialty projects

Delivering quantity and quality

The show’s been robust and busy! We’ve got 30-plus people working. ASI Orlando is the start of the new sales season.

— Dave Saracino, BIC Graphic USA, asi/40480

Harry Potter™ – Diagon Alley™

Co-sponsored by Ad Bands, asi/34345; Buztronics Inc., asi/42963 and Cooler Graphics Ltd, asi/80345

Monday, January 5 • 7 p.m.-10 p.m. Exclusive rides, dinner buffet, open bar and music.

Keynote by Steve Wozniak —founder of AppleCo-sponsored by Showdown Displays, asi/87188; Prime Resources Corp.,asi/79530 and BIC Graphic USA, asi/40480

Tuesday, January 6 • 8:30 a.m.-9:45 a.m.Learn how to drive innovation and creativity into your organization.

FREE!

EDUCATION DAY Sunday, January 4 EXHIBIT DAYS

Monday-Tuesday, January 5-6LOCATION

Orange County Convention Center, South Building

Projected Attendance: 5,600 Projected Exhibitors: 790

Reserve your booth space today at www.asishow.com.

Where Distributors Kick Off Their Sales Year

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With Texas representing $2.3 billion in ad specialty sales alone, The ASI Dallas Show — the fi rst and largest event in the Southwest — is the perfect channel to target this valuable market. The robust schedule, featuring fresh programs, such as new education sessions like “Lead Generation Made Simple” and “The Easy, Non-Technical Approach to SEM,” keep the show on the cutting edge.

3,326 distributor attendees from 1,270 unique companies

6.5 attendee-to-exhibitor company ratio (512 exhibitors)

444 attendees from 15 of the Top 20 companies

93% of attendees are buyers — 1,214 salespeople and 1,854 owners/sales managers*

36% are fi rst-time attendees to The ASI Dallas Show

Attending companies represent $2.7 billion in industry sales

*Most sales managers and owners are actively selling ad specialty projects

Delivering quantity and quality

The traffi c has been great. Attendees are engaged and asking good questions. We will be back next year!

— Greg Brown, Keya USA, asi/64602

Companies that held meetings in 2014

AIA Coporation, asi/109480

Already Gear, asi/119205

American Solutions for Business, asi/120075

Boundless Network, asi/143717

Brown & Bigelow, asi/148500

Geiger, asi/202900

HALO Branded Solutions, asi/356000

iPROMOTEu, asi/232119

Kaeser & Blair, asi/238600

Newton Mfg., asi/283300

Offi ceMax, asi/287129

Proforma, asi/300094

Safeguard Business Systems, asi/316203

Staples Promotional Products, asi/120601

The Vernon Company, asi/351700

Workfl owOne/Standard Register, asi/333647

And, even more are committed for 2015!

The Texas Bash at Eddie Deen’s Ranch Sponsored by Cooler Graphics Ltd., asi/80345

Wednesday, February 4 • 6:30 p.m.-9:30 p.m. Home-style barbeque, live music, open bar and great networking.

Keynote by Lori GreinerSponsored by Showdown Displays, asi/87188

Thursday, February 5 • 8:30 a.m.-9:45 a.m.The “Shark” from Shark Tank will share her real-world experiences of how to turn a product, service or idea into a million-dollar reality. FREE!

Sponsorship opportunities available for these attendance-building highlights

EDUCATION DAYTuesday, February 3

EXHIBIT DAYSWednesday-Thursday, February 4-5

LOCATIONKay Bailey Hutchison Convention Center, Halls E & F

Projected Attendance: 3,300Projected Exhibitors: 520

Call Karen DiTomasso at 215-953-3768 to learn more about The ASI Show family of events.

Biggest and First Show in the Southwest

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Located in one of the most active regions of the country and home to the largest number of distributors, The ASI Show Long Beach is the perfect opportunity to meet one-on-one with a unique group of customers and prospects from the all-important west coast. A boutique event, The ASI Show Long Beach allows you to have productive conversations with individual distributors.

ASI Long Beach has been really great! We’re getting quotes and good leads.

— Katharina Pieper, BamBams, asi/38228

Companies that held meetings in 2014

American Solutions for Business, asi/120075

Brown & Bigelow, asi/148500

EmbroidMe, asi/384000

Geiger, asi/202900

HALO Branded Solutions, asi/356000

iPROMOTEu, asi/232119

Kaeser & Blair, asi/238600

Proforma, asi/300094

Safeguard Business Systems, asi/316203

Workfl owOne/Standard Register, asi/333647

New companies are coming on board for 2015!

Grab the attention of serious buyers when you sponsor attendance-building events such as a Lunch & Learn Program on “Overcoming Obstacles and Reaching for Victory,” a party at Gladstone’s and a Keynote by the former host of The Biggest Loser, Jillian Michaels.

A Party at Gladstone’s Wednesday, March 25 • 5 p.m.-8 p.m.A picturesque view of the waterfront, dinner, open bar and the hottest sports games on the big screens.

Keynote by Jillian MichaelsSponsored by Showdown Displays, asi/87188

Thursday, March 26 • 9:30 a.m.-10:15 a.m. Perhaps considered one of the most inspiring people on television, Jillian Michaels, successful entrepreneur and former host of The Biggest Loser, will show you how to grow your company by leaps and bounds.

FREE!

1,789 distributor attendees from 900 unique companies

6.6 attendee-to-exhibitor company ratio (271 exhibitors)

160 attendees from 11 of the Top 20 companies

95% of attendees are buyers — 505 salespeople and 1,203 owners/sales managers*

69% are fi rst-time attendees to The ASI Show Long Beach

Attending companies represent $1.4 billion in industry sales

*Most sales managers and owners are actively selling ad specialty projects

Delivering quantity and quality

EDUCATION DAYTuesday, March 24

EXHIBIT DAYSWednesday-Thursday, March 25-26

LOCATIONLong Beach Convention Center, Halls A & B

Projected Attendance: 1,800Projected Exhibitors: 270

Reserve your booth space today at www.asishow.com.

A Boutique Event for a Strong Market

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One of the largest regions of the U.S., home to thousands of ad specialty distributors, The ASI Show New York is the biggest industry event in New York City. In fact, 699 distributors from the Northeast have become new ASI members over the last six months, giving you a new pool of highly-qualifi ed prospects to connect with. The intimate atmosphere allows for productive conversations.

1,922 distributor attendees from 981 unique companies

9.1 attendee-to-exhibitor company ratio (211 exhibitors)

136 attendees from 14 of the Top 20 companies

88% of attendees are buyers — 490 salespeople and 1,188 owners/sales managers*

44% are fi rst-time attendees to The ASI Show New York

Attending companies represent $2.5 billion in industry sales

*Most sales managers and owners are actively selling ad specialty projects

Delivering quantity and quality Companies that held meetings in 2014

AIA Corporation, asi/109480

American Solutions for Business, asi/120075

Geiger, asi/202900

iPROMOTEu, asi/232119

Proforma, asi/300094

Safeguard Business Systems, asi/316203

Workfl owOne/Standard Register, asi/333647

See leading companies from the region!

Counselor HOT Party Tuesday, May 5 • 10 p.m.Network with your coolest professional peers at one of Manhattan’s hottest venues.

Keynote by Barbara CorcoranSponsored by Showdown Displays, asi/87188

Wednesday, May 6 • 9:30 a.m.-10:15 a.m. Learn how to build your business using innovation, branding, leadership and guts from one of today’s most successful businesswomen and host of Shark Tank.FREE!FREE!

The best thing about the show has been the quality of the attendees.

— Louis Massaro, Cooler Graphics, asi/80345

The engaging two-day schedule allows you to get a jump-start on your summer sales initiatives — perfectly timed to debut your items for wedding planners, the real estate market and holidays. Brand-new education sessions offered right on the show fl oor keep distributors engaged and motivated to spend time discussing projects with exhibitors.

Call Karen DiTomasso at 215-953-3768 to learn more about The ASI Show family of events.

See all that The ASI Show New York has to offer by visiting www.asishow.com/nymsnbc.

EDUCATION & EXHIBIT DAYSTuesday-Wednesday, May 5-6

LOCATIONJavits Convention Center, North Hall

Projected Attendance: 2,000Projected Exhibitors: 215

A Boutique Event for Serious Business

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A Party at Buddy Guy’s Legends Wednesday, July 15 • 6:30 p.m.-9:30 p.m. A legendary landmark, enjoy dinner, open bar, fun networking and great music.

Keynote by Peyton ManningCo-sponsored by Showdown Displays, asi/87188; Castelli North America, Inc., asi/44305; Fields Mfg., asi/54100; Pepco Promotional Products, asi/77280 and Stahls’ ID Direct, asi/88984

Thursday, July 16 • 8:30 a.m.-9:45 a.m. Learn “Lessons from the Line of Scrimmage: Become a Leader for Life” from one of the NFL’s greatest quarterbacks.

As the biggest ad specialty show of the summer, and last large event of the year, The ASI Show Chicago attracts distributors nationwide. Ranked as the #3 trade show location in the U.S., The ASI Show Chicago is the launching ground for the all-important fourth quarter — the perfect place to debut your back-to-school and holiday items.

FREE!

Companies that held meetings in 2014

Alliance Franchise Brands, asi/389000

American Solutions for Business, asi/120075

Blue Sky Marketing, asi/141930

City Paper Company, asi/162267

EmbroidMe, asi/384000

epromos, asi/188515

Geiger, asi/202900

HALO Branded Solutions, asi/356000

Innerworkings, asi/168860

iPROMOTEu, asi/232119

Kaeser & Blair, asi/238600

Newton Mfg., asi/283300

Premier Group

A+ Logo (Press-A-Print), asi/122789

Proforma, asi/300094

Safeguard Business Systems, asi/316203

RS Associates, asi/510000

The Vernon Company, asi/351700

WorkflowOne/Standard Register, asi/333647

New companies are coming on board for 2015!

We always leave with new relationships. There are a ton of distributors inside our booth, and out — we can never complain.

— Jennifer Grigorian, Hit Promotional Products, asi/61125

4,318 distributor attendees from 1,797 unique companies

6.1 attendee-to-exhibitor company ratio (709 exhibitors)

415 attendees from 16 of the Top 20 companies

79% of attendees are buyers — 1,389 salespeople and 2,032 owners/sales managers*

39% are first-time attendees to The ASI Show Chicago

Attending companies represent $4.4 billion in industry sales

*Most sales managers and owners are actively selling ad specialty projects

Delivering quantity and quality

With so many exciting attendance-drivers in place, there are many great sponsorship opportunities available, including the prestigious Counselor Awards, an education schedule featuring 50 NEW workshops, a NEW Gala at Buddy Guy’s Legends and a Keynote by Peyton Manning.

Reserve your booth space today at www.asishow.com.

EDUCATION DAY Tuesday, July 14

EXHIBIT DAYSWednesday-Thursday, July 15-16

LOCATION McCormick Place, West Building

Projected Attendance: 4,300Projected Exhibitors: 700

The Industry’s Biggest Show of the Summer

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Connect for Success

fASIlitate, ASI’s invitation-only hosted buyer event, offers you the opportunity to spend quality time with million-dollar decision-makers from key distributor companies. Each fASIlitate features different top sales producers, allowing you to connect and build relationships with a unique group of customers and prospects.

Quickly becoming the premier hosted buyer event within the ad specialty industry, fASIlitate has successfully created a model balancing one-on-one presentations with fruitful networking opportunities. This allows participants to elevate conversations that start within individual meetings to the next level, while enhancing the current relationship.

Here’s what you will experience at fASIlitate:

Pre-scheduled, private meetings with 30+ highly sought-after salespeople

Uninterrupted time discussing specific sales and business goals

Networking with an elite group of ad specialty professionals

Coral Gables • The Biltmore HotelAugust 17-20, 2015

San Antonio • Embassy Suites San Antonio Riverwalk-DowntownSeptember 29-October 2, 2015

New Orleans • Hotel MonteleoneJune 1-4, 2015

Las Vegas • Signature at the MGM Grand Resort & CasinoMarch 9-12, 2015

Visit www.fasilitate.com for more information.

As a direct result of participating in three fASIlitates, our sales have increased by 40% with the distributors that attended!

— Robert M. Cunningham, Uniflex, asi/92480

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The ASI Roadshow, the ‘super sales call,’ enables you in a highly targeted way to connect with an unduplicated audience of distributors — 90% of Roadshow attendees do not attend an ASI Show. The Roadshow is the most cost-effective and time-efficient way to connect with highly-qualified and untapped distributors.

See more distributors (approx. 100 each day) than you can making traditional sales calls

Target specific regions that meet your company’s sales plan

Spend quality time discussing projects with each attendee

Be first in many valuable markets throughout the U.S. and Canada

Visiting

40 CITIES

throughout the United States and Canada

CREATE A SCHEDULE THAT MEETS YOUR NEEDS!

Northeast I January 19-23 Boston, Long Island, NY/NJ, Philadelphia, Baltimore

Pacific February 9-12 Seattle, Portland, Sacramento, San Jose

Southeast February 24-27 Raleigh, Charlotte, Atlanta, Nashville

Florida March 2-5 Jacksonville, Orlando, Tampa, Ft. Lauderdale

Canada East March 30-April 1 Ottawa, Toronto, Burlington

Midwest I April 13-17 Minneapolis, Des Moines, Omaha, Kansas City, St. Louis

Midwest II April 27-30 Detroit, Cleveland, Indianapolis, Chicago

Canada West June 1-4 Vancouver, Travel Day, Calgary, Edmonton

Great West June 15-18 Salt Lake City, Denver, Albuquerque, Phoenix

Northeast II Aug. 31- Sept. 3 Boston, Long Island, NY/NJ, Baltimore

Starting in 2015, distributors will be able to invite and escort their clients to the ASI Roadshow. It is the perfect opportunity for you to discuss specific projects with your distributors and their buyers. Invited clients must be accompanied by a distributor and will be easily identifiable by their badge.

This is the third year we’ve been exhibiting at the Roadshows and we’re already signed up for next year. These shows allow us to see those clients who are working

from their home or working out in the field and not at their company’s office. — Dave Roberts, Heritage Sportswear + Virginia T’s, asi/60582

Visit www.asiroadshow.com for more information.

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Connect for Success

Multi-day trade shows attracting thousands of highly-qualifi ed distributors, taking place in Orlando, Dallas, Long Beach, New York and Chicago.

ASI’s traveling show, visiting 40 cities throughout the United States and Canada, allows you to meet with nearly 100 distributors at each stop.

ASI’s hosted buyer event, fostering high-level distributor and supplier relationships in Las Vegas, New Orleans, Coral Gables and San Antonio.

Exhibiting at live events is vital to your sales growth. The ASI Show’s diverse portfolio of events — each delivering a different value proposition — allows you to build a plan that meets YOUR goals and needs.

Grow your brand, pipeline, & market share


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