ORGANIZATIONAL CHANGE
GROUP 6
Why change?
Dynamic & competitive changing environment – force organizations to change
Change or die
Models of Toyota, Tata
Types of Change
Organization v/s Sub-System
Transformational v/s Incremental
Remedial v/s Developmental
Unplanned v/s Planned
Change Types
Type I That which is done to us.
Type II That which we do to ourselves.
Type III That which we do to others.
(Change Perception Model by Peter de Jager)
BASIC THEORIES OF CHANGE
4 basic process theories of change. Characterized by event sequences:
Life Cycle Theories: Event Sequence: Start-up, Grow, Harvest, Terminate, Start-up
Teleological Theories Event Sequence: Set Goals, Implement Goals, Dissatisfaction,
Search/Interact, Set Goals
Dialectical Theories Event Sequence: Thesis/Antithesis, Conflict, Synthesis,
Thesis/Antithesis.
Evolutionary Theories Event Sequence: Variation, Selection, Retention, Selection.
Forces of change
Changing nature of workforce Multicultural environment Aging labor force has different needs. Large expenditure on training manpower with
inadequate skills- upgrade skills etc.
Technology Changing Demands /Requirements / Needs Faster ,cheaper, smaller, ways to do things – big
organizations rooted in old ways need to buckle up.
Forces of change
Economic shocks – age of discontinuity Oil prices, Dot com boom & bust Increasing Government Regulations. Recession changes consumer patterns
Competition Global economies- free trade- ever changing face &
nature of competition - both innovators & traditional ones.
Organizations today need to be nimble, quick on their feet , innovative - LEAN.
Mergers & acquisitions.
Forces of change
Social Trends Internet penetration – more people interacting –
information sharing. Generations changing - so are the needs &
habits – rising no. of people shopping in discount stores – looking for value for money
World Political environment Wars – Iraq , Afghanistan – Taliban. Muslim fundamentalism – 9/11, 26/11 New world markets – emergence of BRIC
Change needs to be planned
Generally changes are unplanned If possible should be proactive , goal oriented &
intentional. GOALs
Give the organization more flexibility to adapt to change.
Change employee attitude/ behavior. Who’s Responsible for Change
Change Agent - manager / employee / outside consultant
Source of functional conflict Good- makes people think & debate – but may hinder
adaptation & progress.
Barriers to change
Resistance Overt
Threat of strike Work slowdown Easy to handle – best
Implicit Subtle Loss of loyalty, motivation Increased error, Fall in productivity Difficult to handle.
Deferred Clouds link between Source & Reaction of resistance Piles up & then explodes over non-issues.
Sources of Resistance (Individual)
Habit / Routines Security /Threat to Security Economic factor – especially if (change) tied
to productivity Fear of unknown Selective information processing
Individuals hear & see what they want to Selective perception
Sources of Resistance(Organizational)
Structural Inertia Stability due to set / formalized procedures.
Limited Focus of Change Interdependent functions – change in only one nullified
by larger system . Group Inertia
Group norms. Threat to expertise
Specialised group. Threat to Established POWER Relationships
Redistribution of decision making power. Threat to established resource allocation
Overcoming Resistance
Education & Communication Tell the Logic of change – give full Facts Fights misinformation Helps sell need for change .
Participation Opposing forces – involved in decision making Improve quality & acceptability of change but
also time consuming.
Overcoming Resistance
Building Support & Commitment Use change agents Employee counseling, Therapy, New skill training, Short
paid leave.
Negotiation With key opposition May backfire – ‘Give them an inch, they’ll take a mile’
Select people who accept change Adaptation to change – depends on personality Take people open to experience, risk takers, optimists
Overcoming Resistance
Manipulation – Covert influence attempt Twist & Distort facts – appear more attractive Create false rumor, withhold undesirable
information.
Cooptation – buy off key leaders of resistance Give them key role in change decision – Get
their endorsement
Coercion Direct threat / force – transfer, loss of promotion
Generic Solutions
Adopt quality control measures Give power to each individual
Define roles Empower key personnel
Challenge people Motivate them to change.
Eliminate unnecessary rules Increase interaction and cross functionality In all, grease the joints to prevent rusting Fire / Retrench people if required – make space
for new blood.
Change: Failure
According to global research: More than 60% of the changes organizations try
to implement, fail to achieve expectations. Many more require significantly more time and
resources than their planners anticipated.
Source: (http://www.mclaganint.com/change/)
Mistakes In Implementing Change Not Building a Task Force Assuming Responses to Change Will be
Unanimous Not Providing Enough Face Time
Honest, Open, Interpersonal dialogues are more effective in changing behaviour
Not Sticking to the Vision Failing to Plan Small Successive Successes Underestimating importance of humans Treating change as an event and not as a
process
Managing Organizational Change
LEWIN’S THREE STEP MODELACTION RESEARCHKOTTER’S 8 STEP MODELORGANIZATIONDEVELOPMENT
Mc Kinsey 7-StepModel
LEWIN’S MODEL: Unfreezing techniques
Burning platform: Expose or create a crisis Challenge: Inspire them to achieve remarkable thing Command: Just tell them to move! Evidence: Cold, hard data is difficult to ignore Destabilizing: Shaking people of their comfort zone Education: Learn them to chang Management by Objectives (MBO): Tell people what to do, but not
how Restructuring: Redesign the organization to force behavior change Rites of passage: Hold a wake to help let go of the pas Setting goals: Give them a formal objective Visioning: Done well, visions work to create change Whole-system Planning: Everyone planning together
Transition Techniques
Boiling the frog: Incremental changes may well not be noticed. Challenge: Inspire them to achieve remarkable things. Coaching: Psychological support for executives. Command: Tell them what to do. Education: Teach them, one step at a time. Facilitation: Use a facilitator to guide team meetings. First steps: Make it easy to get going. Involvement: Give them an important role. Management by Objectives (MBO): Tell people what to do, but not how. Open Space: People talking about what concerns them. Re-education: Train the people you have in new knowledge/skills. Restructuring: Redesign the organization to force behavior change. Shift-and-sync: Change a bit then pause restabilize. Spill and fill: Incremental movement to a new organization. Stepwise change: breaking things down into smaller packages. Whole-system Planning: Everyone planning together.
Refreezing Techniques
Burning bridges: Ensure there is no way back. Evidence stream: Show them time and again that the
change is real. Golden handcuffs: Put rewards in their middle-term future. Institutionalization: Building change into the formal
systems and structures. New challenge: Get them looking to the future. Rationalization trap: Get them into action then help them
explain their actions. Reward alignment: Align rewards with desired behaviors. Rites of passage: Use formal rituals to confirm change. Socializing: Build it into the social fabric.
Action Research Model
Kotter’s Eight-Step Plan
Establish a sense of urgency by creating a compelling reason for why change is needed
Form a coalition with enough power to lead the change
Create a new vision to direct the change and the strategies for achieving the vision
Communicate the vision throughout the organizationEmpower others to act on the vision by removing barriers to change and encouraging risk taking and creative problem solvingPlan for, create, and reward short-term “wins” that move the organization toward new visionConsolidate improvements, reassess changes, and make necessary adjustments in the new programsReinforce the changes by demonstrating the relationship between new behaviors and organizational success.
Mc Kinsey 7-S Model
Mc Kinsey Model
Strategy The direction and scope of the company over the
long term. Structure
The basic organization of the company, its departments, reporting lines, areas of expertise, and responsibility (and how they inter-relate).
Systems Formal and informal procedures that govern
everyday activity, covering everything from management information systems, through to the systems at the point of contact with the customer (retail systems, call centre systems, online systems, etc).
The 4Ss across the bottom of the model are less tangible, more cultural in nature, and were termed 'Soft Ss' by McKinsey: Skills: The capabilities and competencies that exist
within the company. What it does best. Shared values: The values and beliefs of the
company. Ultimately they guide employees towards 'valued' behavior.
Staff: The company's people resources and how they are developed, trained, and motivated.
Style: The leadership approach of top management and the company's overall operating approach.
Mc Kinsey Model
Organization Development
Definition Decoded:
No easy definition Planned change intervention Humanistic-Democratic Values Improves org. effectiveness and employee
well-being
Organizational Development
Underlying Values:
UNDERLYING
VALUES
RESPECT FOR PEOPLE
TRUST AND SUPPORT
POWER EQUALIZATIO
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CONFONTRATION
PARTICIPATION
Od Techniques/Interventions
SENSITIVITY
TRAININGSURVEY FEEDBA
CK
PROCESS CONSULT
ATIONTEAM
BUILDING
INTERGROUP
DEVELOPMENT
APPRECIATIVE
INQUIRY
Practical examples
GLOBALIZATION OF WAL MART