Online Marketing for Success
with Kalamali and the First Business Co-Op
Introductions
Outline
1. Introduction
2. Future of Online Marketing
3. Reaching Your Audience
4. Content Marketing
-SEO
-Blog
-Video
-Social Media
5. Conclusion
What are your marketing goals?
Raise Your Hand if……
Why Are We Here Today?
• Sharing that which will uplift consciousness
• Gaining support for our small business or organization
• Serving others through our Dharma
• Dwapara -- energy exchanges via web
WOW!
Marketing at Ananda
“If Wrigley's can advertise to get people to chew
their gum, why shouldn’t we advertise to get
them to chew good ideas?” – Paramhansa
Yogananda
Marketing at Ananda
“With ingenuity, you’ll find that there’s no limit to the ways in which one can advertise, both creatively and dharmically.”
–Swami Kriyananda
Swami’s Suggested Reading:
Material Success Through Yoga Principles, Chapter: Secrets of Effective Advertising
First things First:
Know your vision (Know thyself)
1.Create your intention
2.Put it to paper
3.Use Affirmation and
Visualization
4.Group Energy & Support
“The greater the faith, the greater the will
The greater the will, the greater the flow of energy
The greater the flow of energy, the greater the
magnetism.”
-Swami Kriyananda
The Art and Science of Raja Yoga
Magnetizing Your Online Marketing (OM)
Attracting Success Booklet
Reaching and Connecting to Your
Audience
1. Target Audience
2. Core Values
3. Your Story
4. Niche
5. Messaging
1. Target Audience
Target Audience (s)? “Personas”
•Characteristics? Hobbies?
•What are their daily behaviors and lifestyle like?
•Current groups with which you have success?
•Where would you like to expand to?
•Where do your potential supporters go for information?
•Online behaviors?
•Their needs and aspirations? Goals? Questions?
Practice
2. Core Values
Marketing is most effective when messaging
makes a deep, immediate connection.
Connecting to the “why” the target audience
will care to receive what you have to give...
Core Value Practice
Question to find a core value (1-2 words) that
describe the essence:
Why is this meaningful?
Ex’s: Youth, Family, Security, Equality, Love,
Acceptance, Independence
Full Article: http://expandyourimpact.org/2012/01/how-to-use-core-values-
marketing/
Examples of Core Values at Ananda:
• Connection/Community/Family
• Peace, Relaxation & Calmness,
• Self-Discovery, Personal Growth
• Aspiration
• Joy, Living a Happier Life
What is Your Story?
• Storytelling in
marketing
• Telling your story
– Imagery
– Core Values
– Target Audience
– Higher Meaning and
Value
Niche
• Unique to
you?
• Others in the
field?
• How to
express this?
• Joy Singers:
Messaging
Checklist:
●Imagery
●Core Values
●Content
●Uniqueness
●Quotables
●Metaphor
●Testimonials
●Actions
Marketing Research
• What it is?
• Simple ways to do it?
• Balance
Example: Joy Singers
Example: Ashram Girl Website Photo Testing
Break!
Content Marketing
2 billion pieces of content, including photos, videos, web
links and news stories are "Liked" and shared each day.
Article: http://expandyourimpact.org/2014/02/what-is-content-marketing/
Content Marketing Tree
Qualities of Viral Content• Inspirational
• Creative
• Beautiful
• Evokes high energy or enthusiasm
• Stories or meaningful topics
• Humorous
• Passionate
• Caring
• Surprising
• Interesting
• Practical/Useful
• Timely
Health and
Education are
the two most
shared topics
online
Content Development: SEO
Content Marketing
Online -Global
Social Media BloggingSearch Engine Optimization
(SEO)Advertising
Print- Local
Easy-Top SEO Tips
• Page title
• Domain names
• Meta descriptions (160 characters or less)
• Image descriptions for file names
• Alt tags
• Captions below images
• Useful content
• Research keywords using tools
• Connecting (internal v external links)
• Read Article: http://expandyourimpact.org/2014/01/10-easy-search-
Google Ads Keyword Tool
Blogging
• What it is
• Why we do it
• How to do it
If you could leave with one new thing to start
doing in your marketing-- it should be
blogging!
Article: http://expandyourimpact.org/2013/04/blogging-tips-how-to-be-a-
better-blogger/
Video-ImageryWhy it is so important:
•Professionalism & Crediblity
•Vlogging (Video-Blog)
•YouTube & SEO
•Social Media friendly images
•Virality
•Copyrite
– Stock Photos:
– http://ashramgirlinthecity.wix.com/photography
•Article: http://expandyourimpact.org/2013/03/how-to-vlog-tips-for-video-
blogging/
YouTube
VLOG
Live Streaming via Google --
YouTube
Which Social Media Site is right for you?
• Pinterest*
• Google +*
• YouTube*
• Vimeo
• SlideShare
• Others (SPECIFIC to your audience)
* = predicted to become
most popular social media
sites in coming years
What is Pinterest?
• Pin + Interest
• Made up of ‘Pinners,’ ‘Boards,’ and ‘Pins’
• Pretend you are pinning ideas to a bulletin board
to read or use/learn later
• Very visual and image-oriented
• Like an online magazine you create yourself
• Can connect with Twitter and Facebook
Finding Happiness Pinterest Example:
Creative Boards by Topic
Why Use Pinterest?
• 80% of NEW visitors to site, examples:
– FindingHappinessMovie.com
– InnerPath.com
• Fastest growing social media site
• SEO Boosting, ex:
– Ashram Girl blog post 500 views per week
• Top site for turning a post (or ‘pin’) into a sale
• Reading:
http://expandyourimpact.org/2013/03/into-
to-pinterest-build-pinterest-network/
Google +
• Connected to a GMAIL account
• World-wide connection, unlimited potential
• Amazing with SEO
Can Use for:
• Google Business Pages
• Google Communities
• Google Hangout or Events
• YouTube video automatic uploading
http://plus.google.com
Google Plus PAGE
Google Plus COMMUNITY
Google Plus Event-Hangout
Facebook• Connecting + Engaging Audience
• Over 1 billion people use it
• Future-- “Social Search”
• Target Audiences
• Ways to Use:
Profiles,
Groups,
Pages
Other Social Media Sites
• Twitter? Real time engagement, public (can
message - chat with anyone)
– Bloggers, celebrities, authors, etc.
• LinkedIn? Professional networking and
groups, potential new employees, credibility
• SlideShare? Fun and SEO helpful, embed
slides into your site, educational
• Tumblr? Blogging, younger demographic
• Instagram? All visual, urban demographic
Social Media & Your Website
• Get the right social media tool or ‘widget’ to add
to your website footer or header
• Connect website and facebook pages via links
wherever possible
• Include website link on your posts
• Social media tips section
@ExpandYourImpact.org
Logo
URL
Where to place social media icons
on a website:
Conclusion
• Stay inspired
• Be steadfast
• Learn to be effective
• Stay open and flexible, adapt with times
• Continue to progress and be blessed!
Remember: Sharing is Caring
Affirmation
I leave behind me both my failures and
accomplishments. What I do today will create
a new and better future, filled with inner joy.
Thank you!Additional articles, marketing templates and examples:
http://ExpandYourImpact.org ~ /store to get the booklets:
For Ananda networking lists and articles specific to our path:
http://AnandaWebServices.org/education
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