SEOComponents
OptimizationTactics
TITLE TAGS H1s, H2s, ETC.
KEYWORD INFUSION
IMAGE ALT TAGS
QUESTION-BASEDSUBHEADINGS
PAGE LAYOUT
META DESCRIPTIONS
STRUCTURED DATAKnowledge Graph
Featured Snippets
Reviews
Events
Tweets
DOWN-FUNNEL CTASHard Conversions
Soft Conversions
LATERAL CTASCross-Linking
Social Sharing
Created by Rhen Wilson, Freelance Content Marketing Strategist, 2017 | Icons by Xela Ub Visit www.rhenwilson.com
On-Page Search EngineOptimization Framework
rhenwilson.com
INTENT
The keywords users query suggest andimply their intent.Use the SERP (search engine results page) to attract visitors
by responding to their intent.
CONTENT
The content must answer a question or address the pain point of the search-er's intent. Content must be easy to
understand, scannable, and visual.
CALL TO ACTION
Content should fully answer the user's question at that moment but should
also anticipate the user's new needs by offering a relevant next step.