MARCH 24TH-30TH 2013
50 Penn Place
Oklahoma Fashion Week’s MissionOklahoma Fashion Week’s mission is to provide a platform for Oklahoma fashion designers to
showcase their creative and artistic talents, while helping and creating awareness for local
non–profit organizations.
Oklahoma Fashion Week (OFW)We are pleased to host the First Annual Oklahoma Fashion Week, “Fashion for a Purpose 2013”.
Running events will be held at 50 Penn Place and other OKC locations. OFW will spotlight local and
out-of- state fashion designers, models, hair stylists, makeup artists, boutiques, salons, fashion
photographers, fashion design students and more.
“Fashion for a Purpose” theme will have a deeper meaning and be more than just a fashion
statement. That’s why we are partnering with the Regional Food Bank of Oklahoma – greater part of
proceeds from this event will be donated to the Regional Food Bank of Oklahoma’s Food for Kids
program and other non-profit organizations.
Target DemographicsAge Range of Attendees: 18+ years old
Anticipated Number of Attendees: 15,000
throughout week
Demographics: 85% Female, 15% Male
Education: 90% college graduates
Average Personal Income: $80,000+ per year,
upper middle class.
Attendees will include corporate executives,
business professionals, VIPs, socialites and high-
end fashionistas.
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BENEFITING:
MARCH 24TH-30TH 2013
50 Penn Place
Oklahoma Fashion Week (OFW) respectfully requests that you and your company consider
sponsoring this event. We have five sponsorship packages available, which can be viewed on the
accompanying pages. We thank you in advance for your time and consideration. OFW is one of the
most anticipated events in Oklahoma. We present a fresh opportunity to reach an affluent, trend
setting and fashion-conscious market segment via one-of-a-kind branding and marketing platforms.
OFW will radiate with first-class choreographed fashion shows, a high-impact video montage
projecting company logos and more. The world of fashion will be watching Oklahoma. Take this
opportunity and elevate your brand to a coveted visibility and be recognized locally and nationwide.
Private Fashion Shows
Trunk Shows
Grand Opening Event
Local Celebrity Appearances
VIP Food & Fashion Parties
Private Parties in Remington Suites
Boutique / In-Store Events
Red Carpet Event
Silent Auction Event
Exclusive VIP Goody Bag Items
Student Designer Competition Awards
Designer Competition Awards
Sketch Competition Awards
Fashion Seminars and Workshops Passport to Fashion
COMPANIES WILL BE ABLE TO GAIN EXPOSURE, VISABILITY, IMAGE ENHANCEMENT, SAMPLING,
REPOSITIONING, STRONG LOCAL APPEAL AND OTHER UNIQUE OPPORTUNITIES
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SPONSORS’ BRANDING OPPORTUNITIES
MARCH 24TH-30TH 2013
50 Penn Place
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Other brand inclusion
Tickets to designer runway shows, backstage tours for VIP guests, invitations to special events
and/or official parties. Individual dedicated events may also be created and produced for a sponsor
or brand. OFW will be ideal for new product launch, ad campaigns, press conferences, celebrity-
hosted events, and charity-related promotions.
Main Event Sponsor - $200,000• Entire platform/all events & media
• Available for 1 sponsor exclusively
• Includes title naming rights to the event at all installations
Event Sponsor’s designation and rights on custom promotions, installations and visibility on-site
created to match sponsor needs and goals. All rights are valid on the entire event basis, with exclusive
rights to use event name/logo in advertising and promotions
On-Site Integration
Event Sponsor will receive an on-site merchandising area to display products, distribute promotional
materials, entertain VIPs, etc. Event Sponsor may design their area with their own branding,
messaging or graphics and will gain valuable exposure throughout the week.
Name/Logo Inclusion on Event Promotional & Collateral Materials
• Print Advertising
• On-Site Signage
• Volunteer T-Shirts
• Sponsor Credentials
• Show Schedule
• Official Program
• Publicity Outreach Efforts
• Extensive visual branding through the use of animations, projection technologies and standard
collateral materials/signage throughout the venue
• Custom-designed staff and consumer clothing/apparel for giveaway or offered at retail prices
• Gift bag placement of promotional items
• Red carpet and step in repeater at venue entrance each day and night
MARCH 24TH-30TH 2013
50 Penn Place
ATTENDEES FOR THE WEEK AT PARTICIPATING LOCATIONS 5, 000 + During Sept 2-8
LOCAL NEWSPAPER ADS / TWO CHOICES ONLY 300 ads 3 Months Prior
3 MAGAZINES/ THREE MAGS ONLY 200 ads 3 Months prior
FLYERS & POSTERS/ FASH ION DISTRIICT STORES 5,000 3 Months Prior
LOCAL MAIL/ FASHION DISTRICT ONLY 5,000 3 Months Prior
OKC RADIO/ TWO RELEVANT STATIONS 300 (60 days prior to event)
OKC - TULSA TELEVISION 180 (30 days prior to event)
GIFT BAGS 1000 (Kick off and closing)
SPANISH TV OKC 80 spots (Two weeks prior )
NBC 4, ABC 5, CBS 9 N/A
2 VENUES/ PLUS PARTICIPATING STORES 2 major locations attendance
OFW VIDEO 2 Video crews (6 days)
EVENT TICKETS 24,000 (Up to 10 weeks prior)
VIP PASSES/ KICKOFF AND CLOSING ONLY 1000 (5 days prior to event)
POLE BANNERS/ FASHION DISTRICT ONLY N/A
GUIDE BOOKS/ DIST AT KICKOFF PARTY & STORES N/A
ONLINE – FACEBOOK, TWITTER & YOUTUBE N/A
TRANSIT SHELTER/ FASHION DISTRICT ONLY N/A
STREET TEAMS/ FASHION DISTRICT ONLY N/A
MOBILE/ GENERAL N/A N/A
WILD POSTINGS AT FASHION DISTRICTS ONLY N/A
ESTIMATED ONLINE IMPRESSIONS/OFW WEBSITE & PARTICIPATING VENUES
(Pre and post events)
GRAND TOTAL ESTIMATED IMPRESSIONS ESTIMATED VALUE: $
5
SPONSOR MARKETING REPORT ESTIMATED OFW 2013 TOTAL MEDIA IMPRESSIONS.MAGAZINES, GUIDE BOOK, ONLINE, RADIO, TV BROADCAST, NEWSPAPERS, STREET
TRANSIT, POLE BANNERS, MOBILE, WILD POSTINGS, EVENT ATTENDANCE
THE POWER
of
BRANDING WITH
Style
MARCH 24TH-30TH 2013
50 Penn Place
Preview to Fashion Week at 50 Penn Nov 5, 2012 (Media only party). OFW event will take place
in March 24th – 30th 2013. If any one wants to sponsor the preview event, please let us know.
At the preview party, only local media will be invited and a few VIP guests. We will have one designer
showcasing a small fashion show. OFW will host a cocktail party with live music, other guest designers,
boutique owners, hair stylists, makeup artists and models. There will be a silent auction benefiting the
Police Athletic League (PAL). Event will be featured in local newspapers, magazines, radio, TV, Twitter,
Facebook and e-mail blasts.
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March 24th-30th 2013. After many fashion week events take place trough the city, the major biz
expo and red carpet finale will take place at 50th Penn Place. Expo from 9 AM - 5 PM. Red
Carpet Finale from 7- 11 PM . The expo will present several local and out of state designers,
boutique exhibitors, hair stylists, makeup artists, fashion photographers, local artist, music and
more. All exhibitors will be eligible to win the best of the best OFW awards. Awards will be voted by
the general public and a panel of judges chosen by OFW. Public will be encouraged to vote online by
visiting www.oklahomafashionweek.com . Voters may vote as many times as they wish. Day events
will consist of a runway shows, food and wine tasting, silent auctions, local art exhibits, fashion
workshops, fashion photography competition, make up and makeovers, gift bags, door prizes etc.
There will be a food drive benefiting the Regional Food Bank of Oklahoma. Students designers will
present last - to preview their up coming designs.
See the weekly schedule of events on the following page
Official Door Seal
Fashion DistrictPassport to Fashion and 6x2.5 Inside
Banner Stand
MARCH 24TH-30TH 2013
50 Penn Place
LET US KNOW ASAP OF ANY OFW EVENTS YOU ARE PLANNING TO SCHEDULE.
IF YOU NEED IDEAS OR THEMES, LET US KNOW AND WE WILL ASSIST YOU.
YOUR EVENT WILL BENEFIT THE REGIONAL FOOD BANK OF OKLAHOMA OR PAL
7
NOV 2012
PREVIEW TO OFW
MEDIA PARTY
-----------------------------
-----------------------------
SUNDAY MARCH
2013
OFW
KICK OFF
ANNOUNCEMENT
SPONSORED BY
REMINGTON PARK
BENEFITING
POLICE ATHELETIC
LEAGUE
FRONT ROW TO
OFW
Announcement of
all participants
Event booklet
Passport to fashion
Weekly schedule
MONDAY
OFW EVENTS
LOCATIONS
TBA
WED SEPT 5
OFW EVENT
@
RUTH MEYERS
WOMENS
STYLE WEEK
DESIGNER
PRESENTED BY
TBD
SPECIAL EVENT
BENEFITING
MAIN FASHION WEEK EVENTS
OFW’s RETAILERS’S EXPO
FASHION 9-5 PM
FASHION SHOWS
INVITED FESIGNERS
PRESENTED AT 50 PENN
CLOSING NIGHT AND
RED CARPET EVENT
SAT FROM 7PM-11PM
SPONSORS TBA
FRONTROW SHOW
FOUR DESIGNERS &
A CELEBRITY DESIGNER
SPONSORS RECOGNITON,
OFW FASHION AWARDS,
BENEFITING THE FOOD BANK
ALL WEEKLY EVENTS WILL BE PRESENTED BY ALL MAJOR SPONSORS.
SMALL EVENTS CAN BE PRESENTED BY OTHER SPONSORS BUT MUST NOT OVERSHADOW A MAIN SPONSOR.
MOST EVENTS WILL TAKE PLACE AT RETAIL STORES AROUND THE CITY AND IN THE FASHION DISTRICT.
TUESDAY
OFW EVENTS
LOCATIONS
TBA
WEDNESDAY
OFW EVENTS
LOATIONS
TBA
THURSDAY
OFW EVENTS
LOATIONS
TBA
FRIDAY
OFW EVENTS
LOCATIONS
TBA
OKLAHOMA FASHION WEEK 2012 ORGANIZERS AND CONTRIBUTORS
MOST EVENTS WILL TAKE PLACE IN OKC’S FASHION DISTRICT AND SURROUNDING AREAS
COMMITTEE AND CONTRIBUTING MEMBERS
Laura Plecinski
Enrique Ortiz
Brandon La Fuente
Brooke Singletary
Monique La Fuente
Yoana Walshap
Francellies Otero
Mary Ortiz
Frank Christom
Shane Ballaou
OFW ADVISORYTEAM
Nashville Fashion Week
Marcia Masulla and Cyndi Wall
Fashion Potential New York
Other sites okcfashionweek.com , www.twitter.com/okcfashionweek and www.facebook.com/okcfashionweek
oklahomafashionweek.com, fashionweekoklahoma.com and normanfashionweek.com
Make payment s to Oklahoma Fashion Week, LLC
Mail or drop by 1900 NW Expressway Oklahoma City, OK 73118
www.oklahomafashionweek.com
FASHION WEEK LOGOS TRADE NAMES AND TRADEMARKS ARE REGISTERED IN THE STATE OF OKLAHOMA SINCE 2009 OKLAHOMA
FASHION WEEK, LLC . COPYRIGHT All rights reserved 2011
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MARCH 24TH-30TH 2013
50 Penn Place
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