Media Kit 2009-2010

StudentPublicationsNorthwest Missouri State University

The Northwest Missourian www.NWMissourinews.ComTower Yearbook Heartland View

1. Mable Cook 15. Fine Arts 29. Botany Lab 43. Wellness Center

2. Hudson Hall 16. Fire Arts 30. McKemy 44. Softball Field

3. Perrin Hall 17. International Plaza 31. Greenhouses 45. High Rise Tennis Courts

4. Roberta Hall 18. Lampkin 32. Forest Village Apartments 46. Bearcat Baseball Field

5. Wells Hall 19. Student Rec. Center 33. CIE* 47. Notebook Computing Center

6. Valk 20. Martindale 34. Materials Distribution Center 48. Bearcat Stadium

7. Campus Safety 21. Aquatic Center 35. Community Center 49. Performing Arts Center

8. Environmental Services 22. Tennis Courts 36. University Green House 50. Amphitheater

9. Administration Building 23. Brown Hall 37. Dieterich Hall 51. College Park

10. Memorial Bell Tower 24. South Complex 38. Franken Hall 52. Practice Fields

11. The Student Union 25. North Complex 39. Tower Suites 53. Bearcat Pitch (soccer field)

12. Colden Hall 26. Centennial Garden 40. The Station 54. Donaldson Westside Park

13. Thomas Gaunt House 27. Library 41. Millikan Hall

14. Advancement Complex 28. Garrett-Strong 42. Phillips Hall

*CIE is Center for Innovation and Entrepreneurship

NOTE: The Northwest Missourian can be picked up at the sites listed in green above.

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Full Page: 6 col. x 20.25”Half Page: 6 col. x 10.125”Fourth Page: 3 col. x 10.125”Eighth Page: 3 col. x 5.0625”Business Card Size: 2 col. x 2.5”

1 Column: 1.610 inches2 Column: 3.340 inches3 Column: 5.063 inches4 Column: 6.792 inches5 Column: 8.521 inches6 Column: 10.25 inches

Eighth Page3 col. x 5.0625”

Full Page6 col. x 20.25”

Half Page6 col. x 10.125”

Quarter Page3 col. x 10.125”

Full Banner (468 x 60 pixels): 1 week: $40.002 weeks: $60.004 weeks: $105.006 weeks: $130.00Trimester (14 weeks): $265.00Yearly (28 weeks): $440.00

Medium Rectangle (300 x 250 pixels): 1 week: $32.002 weeks: $47.004 weeks: $73.006 weeks: $92.00Trimester (Every week, 14 weeks): $184.00Yearly (28 weeks): $320.00

Small Rectangle (300 x 125 pixels): 1 week: $25.002 weeks: $35.004 weeks: $52.006 weeks: $64.00Trimester (Every week, 14 weeks): $127.00Yearly (28 weeks): $219.00

Online Ad Sizes & Rates

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Heartland view

NWMissouri ews.comWebsite

Usage StatisticsPage Views

Average Week: 5,500 Average Month: 23,0005 Month Total: 115,000 *According to College Publisher

Print research facts

Online analytics

•52.2 percent of Maryville readers of The Northwest Missourian read the paper weekly.•University and campus related news are read most frequently by Maryville readers.•37 percent of Maryville readers surveyed said the Sports Section is their favorite section of The Northwest Missourian.•As a result of seeing an ad in The North-west Missourian: -29 percent of Maryville readers at tended an event that they would have otherwise not have attended. -22 percent cut/saved a coupon. -13 percent purchased a product/ service featured in an ad. -13 percent decided where to buy something. -8 percent visited a website men- tioned in an ad. -4 percent purchased merchandise they originally had not considered buying. •NwMissouriNews.com

had 48,887 visitors between January 2009 to August 2009.•The website has an average of 133.57 visits per day.•Most visits to NwMis-souriNews.com repeat at least 1-3 times. •Average time spent on website is 00:01:44.•Visitors average 3.16 pages per visit.

•The average college student reader of The Northwest Missourian is 19-years-old, single, lives off-campus and has a monthly income of more than $1,000. •Food and personal items account for 63.8 percent of what Northwest students spend the majority of their money on. •29.7 percent of Northwest students read The Northwest Missourian weekly, 12.3 percent read it bi-weekly and 67 percent read it once a month.•Sports and University News are the two most popular sections read by Northwest students at 39.8 percent. **Research provided by students in Northwest Missouri State University’s Fall 2006 and Spring 2007 Marketing Research classes.

•Out of the 48,887 visitors, 20.42 percent are direct traffic to the site, 38.75 percent are referred to NwMis-souriNews.com (from nwmissouri.edu or facebook.com), and 40.83 percent are from search engines (Google being #1).*According to Google Analytics.

Fourth Page 4.75” x 4.8225”

Half Page9.75” x 5.0047”

Full Page9.75” x 10.25”

Full Page: 9.75” x 10.25”Half Page: 9.75” x 5.0047”Fourth Page: 4.75” x 4.8225”Eighth Page: 4.875” x 2.3476”

Full Page 9” x 12”

Half Page4.5” x 4”

Fourth Page3” x 4”

DVD

mnmissourianWelcomeBearcats‘‘

soar/aDVantaGe 2008

Sports Previews and GuidesSept. 3 - Fall Sports PreviewOct. 8 - Senior GuideOct. 22 - Homecoming GuideNov. 12 - Winter Sports PreviewMarch 11 - Spring Sports PreviewApril 22 - Health GuideJune 2010 - New Student Guide

SportS preview ’09

mnmissourian

BaseBall

tennis

track

golf

soccer

Missourian’s NCAA Bracket

S M T W T F S 12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

S M T W T F S 1 2 4 56 7 8 9 11 1213 14 15 16 17 18 1920 21 22 23 25 2627 28 29 30

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 23 24 25 26 27 28 30 31

S M T W T R S 1 2 3 4 5 6 7 8 9 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T W T F S 1 2 3 4 5 6 7 8 9 1011 12 13 14 15 16 17 18 19 20 21 23 2425 26 27 28 29 30

S M T W T F S 1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

S M T W T F S1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

August September

December January

AprilMarchFebruary

November

October

110

15

5

2922

8

28

10

24

1421

3

17

1912

4111825

1118

4 8 1

1522

3