Download pptx - Nokia Case Study

Transcript
Page 1: Nokia Case Study

A CASE STUDY ON NOKIA

Page 2: Nokia Case Study

BASED IN FINLANDEMPLOYS NEARLY 130,000 PEOPLE

38% MARKET SHARE IN 2009

WAS NUMBER ONE IN THE WORLD IN TERMS OF SALES

Page 3: Nokia Case Study

HISTORYStarted as a paper mill in 1865

First electronic device-pulse analyzerKept diversifying product line-eventually producing radios, TVs, and computers

Near bankruptcy after World War One-joined with rubber works and cable works

From 1992focused only on telecommunications

Page 4: Nokia Case Study

INDUSTRY ANALYSIS

Barriers to enter are high

Economy

Companies struggling to expand

Fierce competition

Page 5: Nokia Case Study

FOUNDERS

Page 6: Nokia Case Study

NOKIA PRODUCT MIX

Page 7: Nokia Case Study
Page 8: Nokia Case Study
Page 9: Nokia Case Study
Page 10: Nokia Case Study

STRENGTHSNokia has ten series of cell phone; eight of them are used Symbian operating system.

Nokia Corporation purchased Symbian, Ltd in 2008

High quality and solid shell

Page 11: Nokia Case Study

WEAKNESSThe company, though, is often criticized for poor after sales services.Took a long time to enter the highly productive and booming smartphone market.

Some of Nokia’s products are not affordable for middle and lower class consumersConstant competition from rivals Android and iOS

Page 12: Nokia Case Study

OPPORTUNITIES

Opportunities to expand the range of products and their prices. Also bring in new features and applications on to Windows OS

High price, high quality, high tech and numerous functions also mean high profits

Smart phones are the future of cell phones

Page 13: Nokia Case Study

THREATS

Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services

Low-cost threats by China mobile companies and others can cause big problems

Strong competition from other Smartphones companies will make it hard for Nokia to maintain and expand their market share.

Page 14: Nokia Case Study
Page 15: Nokia Case Study

MARKETING STRATEGY

•Create winning devices

•Embrace consumer

Internet service

•Build scale in networks

•Deliver enterprise

solutions

•Expand professional

services

Page 16: Nokia Case Study
Page 17: Nokia Case Study

What has been the keysto Nokia’s Global Strength?

All price points for various markets

Durable , Reliableand Affordable

Have a finger on the pulse of every country and their culture

Developed GSM – International Roaming

Page 18: Nokia Case Study

What can Nokia do to gain market share in US and UK?

Use Market Adaptation

Market to the specific needs and wants of the US and UK

Develop a practical understanding of consumer needs, values, and affordability based on demographics

Study and Evaluate potential markets

Page 19: Nokia Case Study

What are the greatest threats to Nokia ?

Competitors and the fast paced world of mobile - technology

Other companies that have gained significance market share with better product differentiation

Nokia evolved on a slower rate in the quest to maintain low prices.

Page 20: Nokia Case Study

SUMMARY

Page 21: Nokia Case Study

DISCLAIMER

THANK YOU!!

Created by Bikash Sahoo, NIT-

Rourkela, during a Marketing

Internship under Prof. Sameer Mathur, IIM-

Lucknow