Transcript
Page 1: My Car is Talking But Whats it Saying?

My Car is TalkingBut What’s It Saying?

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Win! We’re raffling off a BlueAnt Supertooth for your car at the end of the panel.

Poor design in your car? A button, a sound, an application …

Submit via Twitter @sxswmycar or comment at meebo.com/sxsw

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Mary S. Butler, RazorfishJason Kriese, Microsoft AutoMike Jones, Smart DesignDavid Kidd, George Mason UniversityKaren Kaushansky, Tellme

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About Me

Current• Senior Content Strategist, Razorfish• Editor, Headlightblog.com

Previous• Editor-in-Chief, Forbes.com luxury auto site• Managing Editor, Cars.com

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David Kidd

George Mason University•Driver distraction•Interruptions•UsabilityLiberty Mutual•Perceptions of driving abilityWestat•Driving experience

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Promising trends:• Speech-based interfaces• Infotainment for information control

Potential concerns:• Aesthetics over human-centered design• Interfaces that are incompatible with driving

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Intuitive and functional design that

accommodates the limitations of the driver

7

think

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jasonkriese

user experience program mgr

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“I design, define, and develop features for the Microsoft Auto platform.”

Zzzzzzzz…

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my 60 minute commute in 60sec 45sec

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13.7 exhilarating miles

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en route

2 incoming calls (“The Boss” and Grandma)

4 GB of music

1 worthwhile radio station (Def Lepperd!)

1 2 3x perusing m.facebook

1 change to a 9am meeting

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arrived!

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We need to facilitate purposeful, micro

consumption of content in the car.

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think

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Doesn’t turn on

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We used to fawn over new cars, now our phones and laptops get the

attention. Carmakers are eager for the affection we give our gadgets.

Hence, screens.

It’s a good thing: They’re more accurate to the car, and more

effective for the driver. 25

think

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Karen Kaushansky

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Copyright 2008 Microsoft Corporation, Confidential & Proprietary

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All I want to do is make a phone call

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Designing for the car means designing

interactions that are natural and non-stressful which today and in the

future can be voice (speech input, audio

output).33

think

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Automakers and their designers

need to figure out better ways to integrate

consumer hand-held and other portable devices

into vehicles.34

think

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Michael’s Mazda 3 Hatchback

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Kenni’s 2004 Honda Pilot EX

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Evan’s 1996 Infiniti G20

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Question 1: Challenges / Pain Points

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Charting anxiety

task/situation over time

anxiety

calm

freakin’ out

unfamiliar

travelling with

passengers

pre-planning

completedincoming

call

write on paper

new search while

driving

updating route

last 5% of nav

arrived

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Prototyping

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Occlusion Method

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Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments. Accident Analysis and Prevention, 38, 887-894.

Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of Experimental Psychology: Applied, 9(2), 119-137.

Peripheral Detection Task

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Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design.

Lane-change Test (LCT)

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Eye-tracking and EEG

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Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on the road? User Experience, 7(4), 10-12.

Timeline Analysis

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Best methods

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Cars of the future

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Cars of the (Near) Future

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Sony Xplod car stereo with a front USB port

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Delphi three-port hub

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Multiple ports allow multiple consumer interfaces

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Car of the Future

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Land Rover LRX Concept

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Delphi iPhone Car Controller

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Rinspeed iChange

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Lamborghini display

http://www.todayandtomorrow.net/2008/03/28/reventon-2/

http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htmhttp://cars.about.com/od/lamborghini/ig/2008-Lamborghini-Reventon-pics/2008-Lamborghini-Reventon-dash.htm

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Tasks performed in the car

80%

69% 62%46% 45%

34% 32% 29% 27% 26% 21% 21% 19% 18% 18% 13% 13%

2%

3%2%

2% 3%

3%19%

12% 21%14%

10% 8% 6% 3% 6%5% 4%

18%28%

36%52% 52%

63%49%

59%52%

60%71% 69% 75% 79% 76% 82% 83%

0%

20%

40%

60%

80%

100%

I Do This Would Like To Don't Want To

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Mary S. Butler, Razorfish ([email protected])Jason Kriese, Microsoft Auto ([email protected])Mike Jones, Smart Design ([email protected])David Kidd, George Mason U. ([email protected])Karen Kaushansky, Tellme ([email protected])

Continue the conversation: My Car is Talking But What It’s Saying on Facebookhttp://bit.ly/sxswmycar


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