Mobile Banking Updates Anthony Petalcorin
RBAP‐MABS
2011 RBAP‐MABS Regional Roundtable Conference HyaA Hotel & Casino, Manila
November 9, 2011
Mobile Phone Banking Accredited Rural Banks
73 accredited Rural Banks 1,119 branches & other banking offices Nationwide coverage
• RBs registered over 297,000 clients & CCT recipients • Over PhP12 Billion ($260 million) in mobile phone banking
transactions via mobile money
Updates: Outreach
Updates: Accreditation Training
• GCash Accreditation Training • August 25, 2011 @ RBAP Boardroom, Luzon • September 9. 2011 @ Diamond Suite, Cebu • October 28, 2011 @ Montevista Villa, Mimosa Clark
• 1st Regional Smart Money Accreditation Training • October 5, 2011 @ Naomi’s Botanical Garden, Ozamiz
SESSION 6
Updates: Channel Management Program
• 5 banks completed the 6-month pilot phase • Lessons Learnt and achievements:
• Develop merchant-clients into an “Cash In/Cash Out agent” • Expands geographic coverage without building infrastructure • CICO agents decongest branch lobby • CICO agents refer new customer segments to the bank
• Next Steps: rollout to interested mobile phone banking accredited rural banks
SESSION 6
Determine MPB “Use Cases” • Kapitbahay Banking “village banking”
• Make loan payments • Pay employees’ salaries • Pay utility bills via mobile phone • Pay suppliers via GCASH (not checks or cash) • Send money to relatives
(remittance services) • Provide info for a fee (balance
inquiry)
Updates: Financial Education
• RBAP-MABS started working on the Financial Education Program. An effective FE Program can:
• Promote the benefits of shifting from traditional banking to mobile phone banking faster;
• Address the misconceptions that hinder MPB uptake and usage
• Be anchored on merchants, CICOs, resellers to teach clients and recruit potential clients.
SESSION 6
Updates: Financial Education
• Develop financial education toolkit • Select and train pilot banks (3 MPB accredited rural bank) • Test FE Toolkit with bank staff, clients and merchants • Conduct focus group discussions for staff and clients • Revise FE Toolkit
SESSION 6
Sample FE Toolkit For Savings
Updates: Smart Money Rollout
First Rural Bankers Smart Money Accreditation Workshop in Ozamiz City
Updates: RBAP FaceCard IniLaLve