Transcript
Page 1: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES

529 MOBILE SOLUTIONS216-282-4277

WWW.529MOBILE.COM

Page 2: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

We recently surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.

The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.

RECENT SURVEY

Page 3: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

WHICH RETURNED A HIGHER ROI?

MOBILE APPS MOBILE WEBSITES

WHICH DO CUSTOMERS PREFER?

BEST FOR GETTING NEW CUSTOMERS?

BEST FOR REPEAT CUSTOMERS?

85% 75%

25%

75% 86%

25% 14% 15%

MOBILE APPS VS MOBILE WEBSITES

Page 4: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

41% CUSTOMER LOYALTY

7% OTHER

19% CUSTOMER SERVICE

15% INCREASED

REVENUE

10% IMPROVED

COMMUNICATION

8% TO STAND OUT

TOP REASONS FOR A MOBILE APP

Page 5: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

Without having both a mobile website and mobile app, you are losing at least 25% of your customer’s

share of mind!

MOST IMPORTANT?WHAT IS MORE IMPORTANT?

MOBILE APPS MOBILE WEBSITES

10%

9%

PUSH NOTIFICATIONS EMAIL MARKETING

PUSH NOTIFICATION OPEN RATES VERSUS EMAIL MARKETING?

97%

13%

Page 6: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

There are approximately 6.8 billion mobile users in the world.

By 2016 67% of the world will have at least one mobile phone.

85% of people prefer mobile apps.

MOBILE ONLY USERS

Page 7: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

+ Developed with standard web development tools and technologies. + Built once and works on ALL devices and browsers. + Typically less expensive than app development. + Can be found via standard online search.

MOBILE WEBSITES

Page 8: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

+ Increase customer loyalty and retention+ Robust user experience.+ Native to smartphones; using features such as, GPS, camera, microphone, etc. + Downloaded/Installed from the marketplace and stored locally on a user’s device.+ Can be used without being connected to WiFi.+ Engage with your BEST customer at any time,PushNotifications.

MOBILE APPS

Page 9: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

+ Your customers prefer apps over mobile websites.+ Apps continue to dominate the mobile web.

WHY MOBILE APPS?

MOBILE APPS MOBILE WEBSITES

PERCENTAGE OF TIME SPENT

2013

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2014

80%

20%

86%

14%

Page 10: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

85% of users prefer mobile apps over mobile website according to a survey by Compuware APM.

PREFERENCE?

Netbenefitsof Mobile Apps vs.

Mobile websites: 85%

55%

48%

40%

28%

27%

26%

3%

11%

1%

More convenient

Faster

Easier to browse

Better user experience

Easier to check bank account

Easier to shop

None of these

I have no preference

I prefer mobile websites

Page 11: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

APPS VS MOBILE WEB

PURE MOBILE WEBSITE

Accessed through browsing

Static, navigational user interface

Requires connection

Somewhat limited features

PURE MOBILE APP

Accessed after being installed

Interactive user interface

Availableoffline

Can make use of phone features such as location services, camera, etc.

Page 12: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

WeofferBOTHandtheyareBOTHimportant!

I WANT BOTH

+1%

MOBILE APPS MOBILE WEBSITES DESKTOP

+24%

DIGITAL TIME SPENT GROWTH DRIVEN BY APPSSource: comSource Media Metrix Multi-Platform & Mobile Metrix, U.S., June 2013 - June 2014

MIN

UTES

(BIL

LIO

NS)

2013

1,400

1,200

1,000

800

600

400

200

0

2014

+52%

+17%

Page 13: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

+ Mobilizeyourbusinesssimplyandeasily!+ Bring in new business and increase repeat customers.+ We’re mobile experts and AFFORDABLE.

WHY 529 MOBILE SOLUTIONS?

529 Mobile Solutions (529 Mobile) is a full-service mobile marketing company dedicated to meeting and exceeding the expectations of our clients. Our team has been providing enterprise based solutions to entrepreneurs, businesses and communities both domestically and internationally for over 10 years. We are focused on providing operational mobile solutions to businesses in order to give them an edge in the fast growing mobile market.

ABOUT 529 MOBILE SOLUTIONS

Page 14: Mobile Apps vs Mobile Websites

MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

Mike Ficzner // Chief Mobility OfficerPhone: 216-282-4277 Email: [email protected]

www.529Mobile.comwww.CatholicMobileApps.com

CONTACT US


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