Mindfulness &
Meditation
Dr David Cox
Chief Medical Officer
Using the [mindfulness] helped
me to win gold. It helped me
achieve a level of mental clarity
and dexterity that is vital in intense
situations. I would highly
recommend [mindfulness] to any
individual or organization who
wants to get an edge.Etienne Stott, London 2012
Olympic gold medalist
Headspace helps athletes get their edge
Meditation, more than anything
else, is responsible for whatever
success I have had.
Ray Dalio
Founder of Bridgewater,
The world’s largest hedge fund
Business Leaders have also publicly acknowledged
the benefits of meditation
With books published
in 10 languages and
sustained press coverage
Featured on the likes
of Dr. Oz and the
BBC
Regular exposure on
global media channels
Offered to the public by
global brands
Adopted over
40 global
brands:
Mindfulness is gaining an increasingly mainstream
footprint
47%
Killingsworth & Gilbert, Harvard Uni, 2010
The amygdala/frontal cortex tug-of-war
The science around mindfulness is impressive
IMPROVE REDUCE 2000+published
research papers
>1 new paper
per day
Stress
Anxiety
Depression
Insomnia
Addiction
Blood Pressure
Pain
Focus
Memory
Immune
System
Creativity
Relationships
Compassion
Quality of Life
Research from the Netherlands has found that mindfulness
meditation promotes the type of thinking in the brain which
supports the generation of new ideas.
..................
Colzato, LS. et al. (2012)
Work at the University of
Pennsylvania showed that
15 minutes of mindfulness
meditation significantly
reduced people from
committing sunk cost bias
..................
Hafenbrack, A. et al. (2013)
Significant increases in
well-being
Reductions in anxiety
and depressive symptoms
Significant reductions in
diastolic blood pressure
Significant increases in
perceived job control
Significant reduction
in sleep problems
+ Fortune 50 tech
company & top-five
pharma brand
Mindfulness has been proven amongst the Fortune
100
So it works, but what is it?
Show Animation: Blue sky
There is all this brilliant science that proves that it works, but how do we engage
people enough so they are willing to give it a go?
We use great creative…
Then go over a quick recap of what the blue sky animation actually means…
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