Millennial MediaMobile Advertising solutions for Advertisers
1. IAB 2010 Ad spend
2. Millennial Media & Opportunities
3. Creative Formats and Case Studies
4. Latest Rich Media and Interactive formats
Contents
Chapter One
In the beginning there was
hope…
And WAP…
And 10 year’s ago WAP was launched to an excited audience
Chapter Two
And then consumers
grew cynical
WAP quickly failed to meet consumers expectations
Smartphone
penetration grew by
58%
Location finally
happened
Growth accelerate
d to the fastest rate on record
Monthly mobile internet audience grew by 4.6m to
19.1m
Monthly mobile internet users (millions)
Source: Comscore 3 month rolling average
83.0m
Source: IAB / PwC mobile display ad spend survey 2010£Total mobile market 2010
£ 37.6mTotal mobile market 2009
115.9%↑like-for-like
Total mobile market 2010 vs 2009
Source: IAB / PwC mobile display ad spend survey 2010
1. IAB 2010 Ad spend
2. Millennial Media & Opportunities
3. Creative Formats and Case Studies
4. Latest Rich Media and Interactive formats
Contents
Source: IDC, December 2010
We are Independent
• Founded in 2006 by mobile, advertising, and media innovators• No operating system bias• Platform and device agnostic
Mobile Focus
• Not part of a major PC internet portal or search engine• We don’t sell handsets or own an app store
Who are Millennial?
• We specialize in Mobile Advertising
1.25 Billion
350M
150M100M
200M
Mass Reach - Global Snapshot
Impression Levels
1.25 Billion Impressions in the UK 13.5 Million unique users 2.5 Billion Impressions in the EU Source: Millennial Media Europe
Reach
16
We are Mobile Experts
• Dedicated front line sales team – Mobile is our only focus• We are Platform and Device agnostic • Dedicated campaign management and reporting team who you have direct access to • Daily or weekly reports• Award winning in house creative team
Service
Millennial – Our Expertise
Everything in house to make your mobile
campaign easier.
17
Millennial - Technology
Market Insights• Campaign reporting and evaluation, optimization
and post-click management tools drive our analysis
Guide Consumers After the Click. Post Click Solutions:• Custom site development• Creative builds and refreshes• Managed SMS programs• Remarketing• Brand Surveys• Metric Analysis
Technology
18
Our Technology Powers our Mobile Intelligence• More than 5000 end users/month• Our research has been covered in 3000 press
articles, including Fortune, MediaPost,Mobile Marketer & TechCrunch
• Access It: www.millennialmedia.com/research
Insight
Millennial – Our Expertise
Need some info on Mobile? Come to us!
Out 09/11/10
Rich Media and GPS Tracking
Rich Media and video Mobile Games Click to video
Creative ServicesAnimated Banners to Rich Media,
Millennial’s award winning creative team
can build everything you need to get a
campaign live.
Millennial Media – Creative expertise
A Few of the brands we’ve work with so far in 2011…
Branding
Direct ResponseRich Media
Animated Banner
Highly TargetedRun of Network
TYPICAL GOALSProduct/Model LaunchRetail PromotionSocial Media Interactions
Application DownloadAwareness
Drive Foot Traffic
EngagementLead Generation
mCommerce
REACH THE MOBILE MASSES SPECIFIC AUDIENCES
BLEND
What are your Goals?
Time of day/week
Channel
Country
Device
Carrier
Demographic
Millennial- Our Targeting Capabilities
Sport News & Weather Entertainment Social Networks
1.25 Billion Page impressions in the UK
Inventory is not exclusively assigned to these sites but they are included in the mix, and are examples showing the type of content included in our network.
Our Verticals of content
Campaign Metrics
Rich Media
Expandable Overlay Homepage Takeovers Interstitial
Banners
320 x 53 300 x 50 216 x 36 168 x 28 120 x 20
CPM
Branding Awareness iPad
CPC
Direct Response Mass Reach
Rates and creative subject to individual campaign parameters
1. IAB 2010 Ad spend
2. Millennial Media & Opportunities
3. Creative Formats and Case Studies
4. Latest Rich Media and Interactive formats
Contents
26
· £5,000 - standard banners (1 execution)
· £12,500 (choice of) Landing page and standard banners (2 executions) Standard rich media and standard banners (2 executions)
· £20,000 (choice of) Landing page, standard rich media and standard banners (2 executions) 1 high-end rich media and standard banners (2 executions)
· £27,500 Mini-site, high-end rich media and standard banners (2 executions)
· £40,000 High end rich media (up to 3 if applicable) Mini-site or landing page (multiple if applicable)
Creative Value adds
Expanded units include - Multi video clips, RSS Feed/Dynamic info, Slide shows, Links to Mobile Websites, Apps, iTunes, Amazon DVD purchase, Twitter, Facebook, etc
Entertainment creative ad units
Video clip auto-launches when application is loading
Full-screen Interstitial is displayed when video view is done. Interstitial can include links toreplay video, download iPhone App, go to mobile site, and more*
In app Video opportunities
29
Rich Media Expandable format
Play the gameShare your score with friends on Facebook
Watch Trailer
Re skinned Rich Media Interactive Game
30
Games connect brands with consumers in a participatory setting that entertains and heightens engagement
User Taps to play, engages with brand and then connects to Facebook which enables viral element
Paramount Jackass 3D Interactive Game
31
Rich Media Overlay Creative Units
Warner brothers The Rich Rich Media campaign running across five EU territories.
Creative designed and executed by Millennial Media.
Share on Facebook
Sync to calender
Watch trailer
Visit Warner Brothers site
1. IAB 2010 Ad spend
2. Millennial Media & Opportunities
3. Creative Formats and Case Studies
4. Latest Rich Media and Interactive formats
Contents
Overview• Capture the attention of your target audience and inspire action with the most riveting ad
unit available in mobile today
Interactive Video Ads: Overview and Benefits
Benefits• The Most Compelling Creative Delivery
– High impact HD video gives consumers a brand experience that makes an imprint
• Consumer Participation– Motivate consumers to communicate with
your brand to build deeper relationships and sustainable brand lift
• Results Driven– Flexible, interactive execution can be tailored
to your unique goals, ensuring that we maximize results
Interactive Features • Drive engagement and consideration metrics with a wide selection of interactive features• Replay & Continue buttons are standard features• Include up to two additional features to create a unique experience for your brand
Interactive Video Ads: Interactive Features
Available Features
Coupon: Get coupon for product
Find it: Locate a store
Vote: Submit vote for a poll
Win: Enter a contest or sweepstakes
Apply: Submit info
Replay: Play video again
Continue: Ends video
More Videos
Buy: Purchase Tickets
Buy: Purchase DVD
Buy: Purchase other
Get App: Download application
Download: Download other
Learn More: Visit Website
Share: Share via Twitter or Facebook
Like: Like on Facebook
Text: Send text message
Program Details• 15 second HD interactive video auto plays in
landscape mode. Cached video ensures no disruptive load times
• Ends with landscape Full Page Static Ad• At the end of the video, user must select
Continue button to return to the app• Interactive buttons become visible when user
touches screen• When a user clicks on an interactive button,
the video pauses and a new content page overlays the video. The video auto-resumes once the user navigates away from the content
• Frequency cap recommended at 1 per user per 8 hours
Interactive Video Ads: How it Works
Availability• Available in-application, Android and iOS phones• Interactive Video Ads run across Prestitial and
Interstitial inventory*
Performance • Impressions and CTR• Interaction metrics for all available features • Length of video viewed: 25%, 50%, 75%, 100%
Interactive Video Ads: How it Works
*Prestitial and Interstitial inventory cannot be sold separately.
ipad Opportunities
Driving users to download the latest Guardian Ipad app
ipad Opportunities – The Guardian
Zac Pinkham European Sales [email protected]+44 (0)20 7151 3325+44 (0)75 1543 2109
Thank you
Any Questions?
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