MAXI Facts
1. Taxi advertisements allow repetitive exposure to consumers, leading to higher consumer recognition and better purchase behavior. http://www.inspiriamedia.com/blog
2. Taxi go where people go and the high recall levels found substantiate this. Mark Fairhurst, General Manager – Sales, APN Outdoor http://www.bandt.com.au/marketing/people-remember-outdoor-transit-ads
from the airport, sporting events, shopping centers and restaurants.” – Outdoor Advertising Association of America. www.bgcab.com
4. Total Awareness for the advertising of Company XYZ was 49 percent (unaided awareness was 21 percent), Over half of all respondents stated that using taxi cab advertisements was way to promote the Company XYZ’s business. Study from Sandy [email protected]
5. Taxis are not only welcomed, liked and embraced by consumers, but that it alsodrives meaningful and immediate action, on the spot, online and retail environment.http://www.bandt.com.au/marketing/people-remember-outdoor-transit-ads
MAXI Facts
MAXI Facts
ONE BILLBOARD
PER MONTH24 HOURS PER DAY
PER MONTH24 HOURS PER DAY
PER MONTH24 HOURS PER DAY
PER MONTH24 HOURS PER DAY
(7am - 11pm) Full page for 1 day TOTAL AIRTIME PER DAY: 21 MINUTES
(7am - 11pm)
327 MAXIBACKS
LED
31 MAXIBACKS 29 MAXI
BACKS
BILLBOARDONE MINI
55 MAXIBACKS
MAGAZINE ADBROADSHEET AD
COMPARISON
MAXI Facts
Budget Spend Results
Ability to Reach Road Dominance
ROI Consumer RecallCoverage Brand Recognition
Visibilty Market Dominance
Repetitive Exposure Impact
MAXIMAXIMAXI MIZE
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