Marketing your webinarsBusiness-Hangouts
By Lise Halskovwww.lisehalskov.com
www.projektledelsen.dk
Case
• Webinar where I gave away content: 5 steps you as a minimum have to know in order to be successfull with your projects
• Promoting a new online project management course
• Main purpose: Lead generation • Secondary goal: To convert leads into buyers
Results
• A total of 96 people signed up for the two dates – 60 new leads in a week
• A total of 70 people participated in the two events
• Advertising costs: 300 DKK (app. 55$)
Steps
• Pre-event • Event• Post-event
Pre-event
• Choosing and creating images used across all media for promotion purposes– Tip: www.picmonkey.com
Pre-event• Scheduling the events in Business Hangouts
Pre-event• Recording video for webinar sign-up page• Prepare sign-up page in LeadPages
Pre-event
• Preparing mails to existing list
Pre-event• Scheduling FaceBook promoted posts• Use only ads shown in the newsfeed• Use the Facebook Power editor• Use ”precise interest to target more precisely
Bonus tip: Check if your image has too much text in it here: https://www.facebook.com/ads/tools/text_overlay
Pre-event (cont.)
• Teaser posts on FaceBook, Google+, Twitter, Pinterest
• Sharing behind-the-scenes photos on Instagram
Learnings during the event
• Pre-party – start the recording early so that you can chat with early sign-ons and show a welcoming slide
• Delete the post in your Google+ account• Give a short intro to what they can expect
from your presentation• Ask people in the beginning to write for
example where they are located• Ask for questions, feedback
Learnings at the event – cont.
• Give lots of content away!• Have a clear call to action at the end• Let a slide stay at the end if you have a link
you want them to click• Promise a give-away that they will be able to
download when the recording is ready• Export the chat history before you end the
Business-Hangout
Post event
• Head to YouTube to make the recording hidden if necessary
• Trim the recording in YouTube or download it and trim it in your own software
Post event• Enter the YouTube embed code in a Webinar
page in LeadPages• Opt-in button for people to download the
give-away – more leads!
Post event
• Send the link to the webinarpage to sign-ups• Send the link to the webinar page to existing
mailing list• Make various posts in social media about
availability of the webinar recording• Upload slides to slideshare and share that with
var. social media
Post event – more ideas
• Promoted posts on Facebook?
Post event – more ideas
• Edit the webinar content into several videos to use in a autoresponder format
• Use the edited smaller videos in a sales funnel set-up f.ex. using LeadPages
Questions, comments?
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