Transcript
Page 1: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat

by Sharon Dawson

@TheeDesign

Page 2: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

“Millennials are selfishconsumers

of social media”

Quote by Justin Lafazan from DMFB 2015 Conference

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•Phone next to them when sleep

•On desk at work

•On table during meetings

•Average attention span: 8 seconds

Millennials

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Where should I spend my time

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Meerkat vs Periscope

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Live Streaming

•Post when people can view

• Interesting

•Needs to be watched NOW

•Great for sports, political rally, breaking news

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Meerkat

•Darling of SXSW

•Blocked by Twitter when Twitter bought

Periscope

• iPhone only

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Periscope

• Saves broadcast after over, so people can view

later

• iPhone and Android

• Being adopted by celebrities & events

• CNN Royal Correspondent Max Foster for Princess

Charlotte’s birth

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Winner: Periscope

• Integrates with Twitter

•Save broadcast afterwards

Keep an eye on YouTube to make a big play in this space

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Vine vs Instagram

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Vine vs Instagram

Vine Instagram

20 million users 130 million users

6 seconds 15 seconds

Loops videos Plays video once

No filters 13 filters

Share on Vine, FB, Twitter Share on FB, Twitter,

Tumblr, Email

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Winner: Instagram

•Millennials 2nd most popular social network

•Use existing account

•Filters for videos

•More time allotted – 3 to 15 seconds

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Where should I spend my time

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Snapchat

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Build Your Story

•31 Character Limit

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Users

•Majority between 13 to 25

•70% are female

•2/5 of 18 year olds use it multiple times a day

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Snapchat

•Private

•Add via smartphone only

•Must take pics in app

•No hashtags

•31 Character limit

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Brands

•Taco Bell

•MTV

•Sour Patch Kids

•The Voice

•Grub Hub

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Instagram

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Users

•Ages 18-34

•90% of users are under 35

•68% female

•23% of teens says is favorite social media

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Instagram

•#hashtag

•Add via smartphone only

•No ads allowed

•3-15 second videos

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Brands

•National Geographic, Victoria’s Secret, Nike,

Forever 21, Starbucks

•Videos: MTV, NBA, GoPro, Wendy’s, HBO’s

Girls

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Stay in Touch

•TheeDesign.com

[email protected]


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