Transcript
Page 1: Making the Most out of Social Media!

Malta 2013 - Louise Jones

Page 2: Making the Most out of Social Media!

Seminar Outcomes

1. Facilitate experience and good practice sharing across the network and enhance the learning community that has developed within Insafe

4. Pinpoint the most effective resources produced within the network and investigate the most effective ways of promoting these.

5. Identify practical ways to leverage social media to promote the work of the Safer Internet Centres

Page 3: Making the Most out of Social Media!
Page 4: Making the Most out of Social Media!

Scotland!

Page 5: Making the Most out of Social Media!

Image is everything!

Page 6: Making the Most out of Social Media!

Many Hats!

Page 7: Making the Most out of Social Media!

Guidance

Cyberbullying Service

Training

Educational Events

Policy

Website

Highlandesafety.wordpress.com

Page 8: Making the Most out of Social Media!

@olliebray

Page 9: Making the Most out of Social Media!

Learning, Teaching and Assessment

Information, Communication Technology in Education

Culture, Confidence and Competence

Page 10: Making the Most out of Social Media!

Future Digital Markets / Economies

Page 11: Making the Most out of Social Media!

Personal Safety (Online)

Digitally Confident(Competent)

Evolution?

Page 12: Making the Most out of Social Media!

The Social Web

Page 13: Making the Most out of Social Media!
Page 14: Making the Most out of Social Media!

Where are you now?

Where do you want to be?

Page 15: Making the Most out of Social Media!

What are you trying to do?(Do you know?)

Page 16: Making the Most out of Social Media!
Page 17: Making the Most out of Social Media!

Why use social media?

Page 18: Making the Most out of Social Media!

Responsible Use

Page 19: Making the Most out of Social Media!

The Good, the Bad, not the Ugly

Moderation

Page 20: Making the Most out of Social Media!

Model Practice And…

Page 21: Making the Most out of Social Media!

Beyond Marketing

Page 22: Making the Most out of Social Media!

Social Media only works if you say something…

Would you buy a

blank newspaper?

Page 23: Making the Most out of Social Media!

Amplification…

Page 25: Making the Most out of Social Media!

Social mediamyths…

(some things just aren’t true!)

Page 26: Making the Most out of Social Media!

“Followers & Likes means your popular ”

Page 27: Making the Most out of Social Media!

Source: www.pagedatapro.com

Page 28: Making the Most out of Social Media!

Fans / Followers / Subscribers…

Does it matter?

Page 29: Making the Most out of Social Media!

“Social Mediaimproves engagement?”

Page 30: Making the Most out of Social Media!

“Using social media is free”

Page 31: Making the Most out of Social Media!

VS

Page 32: Making the Most out of Social Media!

blogs

Page 33: Making the Most out of Social Media!

#1 – Your Audience

Points to consider

Page 34: Making the Most out of Social Media!
Page 35: Making the Most out of Social Media!

What is your local market like?

Page 36: Making the Most out of Social Media!

Who visits your website?Where?

How long?

Unique visits?

Hits?

Patterns?

How?

Page 37: Making the Most out of Social Media!

Google Analytics

Page 38: Making the Most out of Social Media!

Search Engine Science

Page 39: Making the Most out of Social Media!

searchengineland.com

Page 40: Making the Most out of Social Media!

#2 - Content

Points to consider

Page 41: Making the Most out of Social Media!

Quality of your Content

Page 42: Making the Most out of Social Media!

Some important questions?

Page 43: Making the Most out of Social Media!

Do you provide a reason for people to spend more than a few seconds reading your pages?

Key Question (#1)

Page 44: Making the Most out of Social Media!

Do you offer real value, something of substance to visitors, anything unique, different, useful and that they won’t find elsewhere?

Key Question (#2)

Page 45: Making the Most out of Social Media!

Content (keyword) Research

Page 46: Making the Most out of Social Media!

Content (keyword) Research

“You must use the language that the people who are looking for your information are using”.

Page 47: Making the Most out of Social Media!

Content Words / Use Of Keywords

Page 48: Making the Most out of Social Media!

google.com/insights/search

Page 49: Making the Most out of Social Media!

“Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your website.”

Page 50: Making the Most out of Social Media!

google.com/submityourcontent

Page 51: Making the Most out of Social Media!

Engagement through Content

Page 52: Making the Most out of Social Media!

Listening Posts….

#tags

Page 53: Making the Most out of Social Media!

Content Freshness

Page 54: Making the Most out of Social Media!

Keep it current!

New!

Page 55: Making the Most out of Social Media!

#3 - Architecture

Imag

e So

urce

: sea

rche

ngin

elan

d.co

m

Points to consider

Page 56: Making the Most out of Social Media!

Any device, any where

Page 57: Making the Most out of Social Media!

Mobile Optimisation

Page 58: Making the Most out of Social Media!

Site Crawlability

Page 59: Making the Most out of Social Media!
Page 60: Making the Most out of Social Media!
Page 61: Making the Most out of Social Media!

Site Speed

Page 62: Making the Most out of Social Media!

#4 - Links

Imag

e So

urce

: sea

rche

ngin

elan

d.co

m

Points to consider

Page 63: Making the Most out of Social Media!

Link Quality(not just quantity)

Page 64: Making the Most out of Social Media!

Number of Links

your site

www

www www

www

Page 65: Making the Most out of Social Media!

Are your URLs descriptive?

www.whoknowswhatthiswebsiteisabout.com

Page 66: Making the Most out of Social Media!

www.saferinternet.??

Page 67: Making the Most out of Social Media!

www.saferinternet.??

www.other.gov.ac.??

Page 68: Making the Most out of Social Media!

www.saferinternet.??

www.other.gov.ac.??

Page 69: Making the Most out of Social Media!

www.saferinternet.??

www.other.gov.ac.??

Page 70: Making the Most out of Social Media!

www.saferinternet.??

www.other.gov.ac.??

Page 71: Making the Most out of Social Media!

#5 – Social Reputation

Points to consider

Page 72: Making the Most out of Social Media!
Page 73: Making the Most out of Social Media!
Page 74: Making the Most out of Social Media!

IcelandCyprus Poland

Sweden UK Belgium

Page 75: Making the Most out of Social Media!

Brand and the future..

Page 76: Making the Most out of Social Media!

www.adiconsum.itItaly

Page 77: Making the Most out of Social Media!

@adiconsumItaly

Page 78: Making the Most out of Social Media!

The SmallDetail

Matters!

Page 79: Making the Most out of Social Media!

#1: It’s all about the user

Summary

Page 80: Making the Most out of Social Media!

#2: Content: Focus on quality over quantity

Summary

Page 81: Making the Most out of Social Media!

#3: Links: Focus on quality over quantity

Summary

Page 82: Making the Most out of Social Media!

#4: Make the most of social media, social sharing and social search

Summary

Page 83: Making the Most out of Social Media!

#5: Let the search engines knowyou’re there

Summary

Page 84: Making the Most out of Social Media!

Finally

#6 Build your social web hub, build it to last…

Page 85: Making the Most out of Social Media!

NREN Social Media Jumpstart Pack

Domen Božeglav

Page 86: Making the Most out of Social Media!

Thank you!

Louise Jones


Recommended