Transcript
Page 1: Making Creativity Happen: Towards a Creative Economy

Making Creativity Happen Flanders District of Creativity

CARLO VUIJLSTEKE – ERRIN PLACES WORKSHOP - OCTOBER 26, LJUBLJANA

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Challenges ahead…

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Population in Europe is aging…

1960

2060

… > 14 year

65 < year

> 14 year 65 < year

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Environmental changes…

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Cultural changes…

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Strength= Creativity

Innovation driven economy

Pro

sper

ity p

er c

apita

Productivity driven economy

Strength= Efficiency

Factor driven economy

Strength= Low cost

China & India

Flanders

Finland?

Wanted: a new economic model

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Out of the 6.9 billion people on earth…

36% live in China and India

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By 2020…

> 59% will live in Asia < 10%

will live in Europe

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More than the factory of the world…

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From a market place to a market space

2.8 million Emails sent every second

140 million Tweets per day

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Too many choices…

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3 Crucial questions

•  “Can a computer do it faster?”

•  “Can someone overseas do it cheaper?”

•  “Is what I’m offering in demand in an age of abundance?”

- Daniel Pink, A Whole New Mind

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“Human creativity is the ultimate economic resource”

- Richard Florida, Rise of the Creative Class

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One way of innovation…

New product Science/Technology

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Science Technology

Society Market

Creativity Culture

Arts

•  New product •  New service •  New process •  New business model •  New answers •  …

More ways of innovation…

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Creative people cluster

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The role of cities and regions

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WHAT DO WE DO?

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Our mission

Make entrepreneurial Flanders more

creative

Make creative Flanders more entrepreneurial

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Target groups

CREATIVE REGION

Policy

Organisation

Individual Think creative

Allow & support creativity

Set the framework

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Activities

Research Inspire Activate

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Build knowledge

Scientific research on entrepreneurial creativity

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Inspire

Inspiring Events & Talks

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Activate

Generate creative ideas

Create awareness

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Activate

Coworking space

Coworking network

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Activate

Creative Tools

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Creative Industries

I-POD

I-CREATIVE

One strategy

Stimulate entrepreneurship

Enhance Crossovers

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INTERNATIONAL PROJECTS

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Districts of Creativity Network

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Reverse mission

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CREATIVE TOOLS Last November the Creative Tools project was launched by Flanders DC together with CIDA, Chamber of Commerce of Terrassa and Creative Tampere.

This Leonardo da Vinci transfer of innovation project wants to address two subjects: How can you make the entrepreneurial class more creative? How can you make the creative class more entrepreneurial?

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Goodies for the toolbox EXPERIENCE BASED BUSINESS DEVELOPMENT Provide local and regional public sector business consultants with knowledge of and insight into creative business approaches and the dynamics of experience-based business development

Enable business consultants to support and inspire local companies to bringing creative approaches into the company, its marketing and product development processes.

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Carlo Vuijlsteke Project Manager – Creative Industries [email protected] Twitter: @cvuijlst

Thank you!


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