LinkedIn for Real Estate Professionals
Today’s Class
THE POWER OF LINKEDIN WITH REPRESENTATIVES TAKE-‐AWAYS
WHY SHOULD I BE USING LINKEDIN?
Linkedin is a social media platform that allows users to build networks, share information and learn about news that affect their business. Recently, Linkedin started encouraging users to follow influential people and businesses making the website more content-driven. Based on Six Degrees of Separation Building networks Sharing business information Interacting with potential clients
200 Million users in over 200 countries
Average HHI of $109,000 87% trust the information on Linkedin
49% of users find Linkedin to be a good source for word of mouth referrals
69% of journalists used Linkedin for research The 12th Most Visited Website in the World
KEY STATS
WITH LINKEDIN, YOU’LL HAVE MORE CONTROL OVER WHAT APPEARS FIRST IN GOOGLE RESULTS
If you Google your name, your LinkedIn profile will typically appear first before any other reference to you
KEY STATS
How do I start using linkedin?
Anatomy of Linkedin
Anatomy of Linkedin
Anatomy of Linkedin
Nav
News
Sharing
Search
People
Ads
Anatomy of Linkedin
News Feed
Views
Your Network
Jobs
Anatomy of Linkedin
Profile Page • Name • Title and Headline • Profile
Updates Summary Work Experience Recommendations
Anatomy of Linkedin
Profile Page
Endorsements
Anatomy of Linkedin Edit Profile
Anatomy of Linkedin
Add Position
Anatomy of Linkedin
Settings Menu
Anatomy of Linkedin
Profile Activity Settings Twitter Settings Privacy Settings
Anatomy of Linkedin
App: Web:
How can I start using linkedin on a daily basis?
Linkedin News Feed
Hybrid: Twitter/Facebook Heavily integrated with Twitter • Shortened Links • Hashtags • @replies through twitter
Newsfeed will also show updates from your network • New Connections • Comments • Profile Updates • Status Updates
Linkedin Sharing
Works very much like Facebook or Twitter • Add Files • Add Links • Hashtags and tagging
How do I build my network?
Add Connections
Adding Connections
Add Connections
Multiple Options • Webmail contacts • Outlook Contacts
Any Email • Upload a file • Invite people
People You May know
On Most Linkedin pages
Based on: • Previous work
experience • People in your
network • People similar to
others in your network
People You May know
Show More Lists all people you
may know
Requesting a Connection
Colleagues • People you have
worked with Classmates We’ve Done Business • Will ask company Friend Other • Will ask for Email I Don’t know • Limited
Personalize the message if you have to explain
Linkedin monitors your activity. Do not over connect, or they will require email verification for all requests. Also make sure to Thank people when you connect
Groups
Joining Groups
Search For Relevant Groups • Real Estate • Condominiums • Wine • Networking • Luxury • Etc
Joining the Conversation
Interact with groups • Gain knowledge • Comment on discussions • Share others ideas
Best Practices
Choose a Tagline. Your niche plus your location should be up there, e.g. Residential
Real Estate Expert If a potential client searches for “housing + New York City” for
example, you want your name to appear at the top Job description: Generated new deals for a real estate development company that
focuses on multi-‐family residential projects, including real-‐estate market analysis.
Best Practices
CUSTOMIZE YOUR LINKEDIN URL LinkedIn URLs are generated automatically with
numbers/letters after your name You want to have a professional looking LinkedIn URL in
your email signature To customize your URL, sign in, click on the Edit button
and then click on the blue link (right top hand side) that says: Customize your public profile URL
and remove the numbers & letters
Best Practices
FOCUS ON CLIENT BENEFIT THROUGHOUT YOUR PROFILE:
You’re going to sell to people in your summary so you want to lead with what are you really good at and what differentiates you
Throughout your entire career path, highlight any
achievements/results which are most relevant to your current role
Consider putting in a slideshow of the homes you have sold and the homes you are selling
Best Practices
• Build a quality network • Start with friends, family and co-‐workers • Connect with old associates • Reach out to people you know
• Connect with clients you are working with • They will respect you
• Post relevant updates (1-‐2x per week) • Market trends • Exclusives • Open Houses • Other professional information
• Share other’s posts • Join Groups
Best Practices
ASK FOR TESTIMONIALS: Aim for a small number of quality recommendations
from clients & people in your field, e.g. “Working with John was a real pleasure. Not only did
he listen to my business needs but he closed the deal on the house in record time.”
The more specific about the business results you deliver and your working style, the better
To ask for testimonial: “Are you on LinkedIn? I’d love if you could do a testimonial for me. It takes 2 minutes.”
Best Practices
• Do not send mass messages to your entire network • Don’t randomly connect with everyone that is
suggested
Things to Avoid
Recommended
