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The CompanyThe Company

“From the day we launched, LinkedIn has been about helping professionals build and

maintain trusted relationships online.”

Reid Hoffmann, founding CEO

� Officially launched on May 5, 2003

� 1st month 4,500 members => Today + 100 million worldwide

� 1st million achieved in 494 days

New member joins every second of every day� New member joins every second of every day

� In over 200 countries and territories, in six different languages

� 1,000 full-time employees started off 2011 allover the globe

� Management team is composed of seasoned executives

"Cinco de LinkedIn”

Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant

2009

Jan -Sept

2010

Net

revenue $80.80 $161.40

Total

expenses $84.10 $148.90

Net income

� Cash on hand (as of Sept 30, 2010): $89.6 million� Total assets (as of Sept 30, 2010): $197 million

Net income

(after tax) $3.40 $10.10

Three products:

� Hiring solutions (job listings)

� Marketing solutions (advertising)

� Premium subscriptions

� 10 Million Users (September 2010)

� 30 million members (May 2010)

� 1 million members

� Leadership, leverage and results… the fuel that powersthe scary smart folks at LinkedIn.

Leadership from anywhere in many forms

Leverage scale everything you do in a massive way. Think globally! Go big! Take risks. Figure out how good you are.

Results tell us what you are going to do. Measure it. Then constantly push to iterate and get better. Work hard and have fun!

Threat of New Entry

4/5

CompetitiveSupplierPower

2/5

Threat of Substitution

3/5

BuyerPower

2/5

CompetitiveRivalry

4/5

STRENGHSSTRENGHSSTRENGHSSTRENGHS WEAKNESSESWEAKNESSESWEAKNESSESWEAKNESSES- Strong image

→Premier, trusted professional networking site

-High added value

→Network and carrier development

-Quality members

→60% = decision makers and 80% post graduated

-Diversified revenue streams

→Advertising, job listings, premium membership

- Low Time Spent per Session per User

→LinkedIn: 6.5min/session

→Facebook:55+min/day

-Unique Visitors of LinkedIn very low

→2% of facebook user use linkedin

→40% of LinkedIn users use facebook

-Freemium” subscription

→ NO bigger added value compared to free →Advertising, job listings, premium membership NO bigger added value compared to free

subscription

OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES THREATSTHREATSTHREATSTHREATS-Outcomes of the Alliance with Twitter

→More visibility of LinkedIn + Attracting new users

-Become the standard of online

→www.LinkedIn.com/myprofile as a CV, no more

word or pdf CVs

-Enhance the professional experience

→ Professional videos, lectures

→Photo album sharing from trainings and

conferences

- Intense Competition

→Professional and non Professional social networks

- End of social Network trend

PROFESIONAL NETWORKSNETWORKS

� Establish a Professional Profile- Name, picture, Professional Headlines, Complete Resumé

� Stay in touch with colleagues and friends

- Updates on profile, jobs, locations, project and contact info- Send and receive messages to connexions- Add new people in your network and get introduced

� Explore opportunities

- Find and Post Jobs - Sales leads- Ideal business partner

� Find Expert and ideas

- Ask or answer questions to make your profile visible- Interact with experts on specific business areas and get strategic info

� NEW FEATURES- Linkedin Jobs (2005)

Helps members use their network to find employment opportunities

- Newsfeed (2006)

LinkedIn members can be kept up to do date with their connections, through the newsfeed

Linked Answers (2007)- Linked Answers (2007)

Allows users to ask questions for the community to answer

- Linkedin for Mobile (2008)

- Linkedin Application platform (2008)

Allows other online services to be embedded within a member's profile page (Amazon reading list, TypePad…)

- CardMunch Acquisition

Mobile app maker that scans business cards and converts into contacts

1. Keep in touch with colleagues/students/teachers

2. Hire people and get references

3. Networking and making new business relationships

4. Career opportunities4. Career opportunities

5. Sales

Hervé Bloch

Senior Sales Manager chez Emailvision

� Online communication channels reduce the distance between people

� Allow interactions to happen more quickly than they might have otherwise

� Huge amount of money tracking online communitiesHuge amount of money tracking online communities

� 1st consumer-based social medial tools used by companies

� SN into core areas of the value chain (MarCom, Human relations & customer service)

� Use of social networking to generate leads

INDIAINDIAINDIAINDIA

"Got Sponsorships for AIESEC International Congress 2010 With LinkedIn"

INDIAINDIAINDIAINDIA

"Got Sponsorships for AIESEC International Congress 2010 With LinkedIn"

USAUSAUSAUSA

"Executive Recruited for Senior IBM Position Based on LinkedIn Profile"

USAUSAUSAUSA

"Executive Recruited for Senior IBM Position Based on LinkedIn Profile"

“In just two weeks, over 2000 linkedIn professionals recommended HP “In just two weeks, over 2000 linkedIn professionals recommended HP

Products and services ”Products and services ”

AUSTRALIAAUSTRALIAAUSTRALIAAUSTRALIA

"Sold a house using LinkedIn”

AUSTRALIAAUSTRALIAAUSTRALIAAUSTRALIA

"Sold a house using LinkedIn”

AUSTRALIAAUSTRALIAAUSTRALIAAUSTRALIA

"Uses LinkedIn to find talent and recruit candidates in the water sector"

AUSTRALIAAUSTRALIAAUSTRALIAAUSTRALIA

"Uses LinkedIn to find talent and recruit candidates in the water sector"

GERMANYGERMANYGERMANYGERMANY

"German Franchise Business Owner Secured Contract With US Consulting

Group via LinkedIn"

GERMANYGERMANYGERMANYGERMANY

"German Franchise Business Owner Secured Contract With US Consulting

Group via LinkedIn"

� A job portal

� An open source of management consultancy

� Applications addressing business needs� Applications addressing business needs

� A business virtual location

� Linkedin as a business card

IT ASPECTSIT ASPECTS

� Website

� Mobile applications

� Developer platform (APIs)� Developer platform (APIs)

� Around 20 applications that can be used from and with Linkedin

� Personal Information tied to a picture

� Lack of physical contact makes easier to build false profile (Id Spoofing)

� Excessive blabbing can lead to reveal intellectual property to a competitor (technological information, address book…)

� Information about how people are connected, their work and position is precious for potential hacker

� Targeted attack via Linkedin with Spam or Worms

� No way to authenticate identities

� Phishing - attempting to acquire sensitive information� Phishing - attempting to acquire sensitive information

� No encrypted connection, so login and session can be sniffed (eg: by ISP, police,…)

� Man in the middle attack

WRAP UPWRAP UP

� Expand your professional network

� Make visible your personal value

� Develop your business

But be carefulBut be careful

� Frolleague relationship can turn to dangers relationships

� Virtual actions can have very real consequences

� Don’t forget that everybody can know many things about you, more than you may think!!!

� Avoid personal details and confidential information

� Get to know your connection before connect with them

� Evaluate connections consequences before connect with somebodysomebody

� Keep your professional and social lives separate

� Manage your online reputation as effectively as possible

� Use free linkedin trainings to ensure you get the best from it

Q & AQ & A