LeveragingSocial Media

for Business@vasanthgvk

Let’s Demystify

Social Media

What is Social Media?

> It’s a tool that foster exchange of ideas -> Exchanges become conversations -> and then communities form

> User’s now no longer surf the web they shape it

These conversations are voice of people (Influencer’s)It matters because of:

The Trust factor Rapid Word of Mouth Impacts to Google Results Very different than Broadcast Marketing

Why Social Media?Take a look at these statistics

There’s 2 billion Internet Users across the world

Out of which

> 600 million are already on Facebook

> 126 million blogs on the internet

> 10 billion+ tweets sent on twitter since 2006

> 2 billion videos are streamed each day on YouTube

Not Convinced Yet?You would be soon!

Social Media

forOrganization

> Corporate & Product Branding> HR Recruitment> Employee Engagement> Internal Collaboration> Channel for Product Marketing & Sales> Customer Service & Support > Customer Feedback for Product development> Rapid Sharing> Executive Leadership & Visibility

and lot more……

How can Social Media be used?It’s not just for Marketing.. its for

5 Sound Reasons to

embrace

Social Media

1. You are already involved in Social Media> Your employees are doing it> Discussion about your brand are taking place> If you participate you can shape outcomes

2. Comparative advantages> Word of mouth is #1 influencer of purchases> Does not require a media budget> Viral effect can carry a message a long way

3. Revenue growth> Among top 100 Brands, those using social media saw 18% lift in revenue (Altimeter / Wet Paint 2009)> 91% of Inc. 500 use social media (Umass Dartmouth 2009)

5 Reasons to embrace Social Media

4. Must-have for Corporate Marketing> Creating brand awareness and consideration> Inbound marketing / research> Community relations> Recruiting / employee relations> Investor relations> Crisis / Corporate communications

5. Search Engine Rankings!> Can produce great results (Google search engine prefers Social media content namely Slideshare.net, twitter tweets, etc)

1 Follow the Rule!

2 Strategize the plan!

3 Go Implement it!

How to apply Social Media

> Strategize> Listen> Respond, Engage & Be Human> Build> Analyze> Recalibrate, Rinse & Repeat

RULES

1. Identify and understand the audience2. Objectives and metrics for measuring success3. Team and resources4. Key influencers and tactics for engaging them5. Social media sites, networks and groups6. Setup content guidelines7. Operational plan for producing, posting, sharing8. Marketing plan to promote and build network9. Tools (Influencer tracking, monitoring, reporting)10. Methodology for translating activity into ROI

SOCIAL MEDIA STRATEGY

Now What?

All is set… Let’s go Implement

Let’s see how business uses Social Mediain Real Time!

Facebook Fan Pages Let Businesses Interact with Customers and Prospects

Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Sales

Dell generated $9 million in direct sales through Twitter and Facebook

Coca Cola’s well-publicized Expedition 206 campaign is billed as the company’s largest social media project

ever.

Starbucks Gets Feedback From its Customers Through Online Community

Corporate use them for Branding, Visibility, Announcements, etc

Corporate use them for Recruiting people

Thank you

@vasanthgvk

Presented by

Vasanth Kumar G