10 Effective Website Tips

For Local Businesses

1.888.406.4811www.flexpointmarketing.com

TIP #1Compelling Layout Design

Your website is your “digital first impression” to the world; and the first thing people take notice of is the design and layout.

A professional design coupled with the effective use of colors, bullets, spacing, and typography are key to keeping visitors around.

TIP #2Have Great Content

Content is king in the world of online marketing; without it, every online strategy will fail – including your website.

Make sure your content is focused around topics that your audience WANTS to read, as opposed to being all about your company.

TIP #3Keep Your Content Concise and Easy to Read

Your website visitors are not usually looking to read a book.

Use shorter pieces of content to help them consume the information faster and easier.

Cut out any unnecessary information and get to the point by using bullets and ample whitespace.

TIP #4Use Keyword-Rich Headings

Using keywords in your content is great for helping it get picked up by search engines.

However, this is also a great way to break up longer pieces of content by sending viewers directly to the information they may be looking for.

TIP #5Use Visual Content

Pictures are worth a thousand words, so you can relay a lot of information in an image, graph, infographic, video, or photo.

Visual content is becoming extremely popular today as a way to support textual content because they can grab and hold attention.

TIP #6Make Navigation Effortless

The last thing a visitor wants to do is

get lost when landing on your

website. If this happens, most will

leave right away.

Make sure your navigation is smooth,

simple, and easy to follow in order to

boost conversions.

TIP #7Capture Leads

Once a visitor leaves your website,

there is a big chance that they will

never return.

Therefore, you should have a way to

establish a connection with them,

such as an email capture form and

social media “join us” calls to actions.

TIP #8Make Sure Everything Works

Nothing can turn a visitor off more than broken links, slow loading times, or forms that don’t work.

Check periodically to make sure that all aspects of your site are working as they should to avoid losing visitors.

TIP #9Mobilize Your Website

Traditional websites are not built for viewing on mobile devices.

Millions of people today are using their smartphones to surf the web.

So you should have a mobile-friendly website to avoid losing potential leads and customers.

TIP #10Don’t Forget Your Calls to Action

Every page of your website should include a call to action that tells visitors what you want them to do.

Your call to action should be short, clear, and to-the-point.

Want them to call you, visit you, or email you? Boost conversions by telling them to do it.

THANK YOU!

1.888.406.4811www.flexpointmarketing.com