Download pdf - IWA Waterwise Checkmark

www.waterwise.org.uk

Waterwise Checkmarkand supporting labelling in the

UK

20 July 2017


Water will be used wisely, every day,

everywhere


2011-20132017…


Waterwiseproducts & services

Waterwise retailers

Waterwisesupermarkets

Waterwise offices

Waterwise councilsWaterwise leisure

Waterwiserestaurants Waterwise schools

Link to ecoschoolsLink to sustainable

restaurant association

Build on previous programme

Waterwise hotels


Forms completed

• Retailer• Business• Product

WaterwiseReview against Criteria

• Data processing

• Expert Review

Interview/ spot check

• Expert review

• Interview/ site visit

AwardedReview


Review of labelling scheme

Incentives& rebates

Links to building and procurement standards

Zero VAT

Innovation prorgammes

Mandatory labelling/ product standards (codes)


RebatesTraditional Water Company Programmes – water company pays up-front, products only installed when suitable but may not be installed by residents or removed if not meeting expectations.

Cutsomer contact• Water company may

send out products

In-home visit• Water company

pays for & installs products

Follow-up• May be linked to

behaviour change


Customer rebate based approach – Customers are incentivised to choose a water efficient product at a moment of change. They increase pressure on local retailers to stock labelled devices. This results in a market transformation towards more efficient devices.

Customer moment of change - replacement product, new bathroom/ kitchen•Aware of water label through rebate scheme

Customer purchases

suitable water efficient labelled

device

Customer requests

rebate from Water

Company


Developer rebate based approach – reduced costs for the developer incentivise them to install more efficient devices based on the water label. However, this will only lead to market transformation in their existing supply chain.



The benefits of this incentive approach (customer rebate – second example) include:•The costs of the scheme would be the same if not less than a rebate programme and could address a key moment of change•Consumer choice in fittings that match householder’s bathroom decor and they can pay more towards a fitting if they wish.• Market transformation towards labelled products –more stores both online and on-the-ground will stock and promote labelled water efficient devices if consumers are seeking these

www.waterwise.org.ukwww.waterwise.org.uk

Thanks

Waterwise | 180 Piccadilly | London | W1J [email protected]+44 7885 913 231www.waterwise.org.uk / Twitter@AaronBH2O