Download ppt - iPhone 3gs VS BlackBerry Storm HotGrinds Demo Web Survey

www.hotgrinds.com HotGrinds: Demo Web Survey

Blackberry™ Storm vs. Apple™ iPhone 3GS

Web Survey Target: 2009

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Outline

Key Indicators

Sources

Conclusion

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2500 Comments

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Key Indicators

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Carrier is OK (vs. AT&T)

Caution: BB customers also like

Apple and the iPhone

Quality is just OK

Hardware is where the Storm scores

MUCH better than the iPhone 3GS

Storm customers like their brand and

their phone


Key Indicators

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Overall, a bad feedback for iPhone

3GS

Quality and appearance below par because of the hardware problems

Huge problem on hardware for the

iPhone 3GS

Iphone 3GS customers dislike

their brand because it’s not listening to

them


Storm: Zoom On Quality

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Users like the features offered by

the Storm

Would be worth investigating further


iPhone: Zoom On Hardware

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Huge screen problem. Other

hardware problems are marginal

Complaints about quality are the

consequence of the hardware issue


Storm: Sources

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Storm scores well on major sources

And on the long tail as well


Storm: Similar Distribution +/-

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Today, Storm gets consistently better feedback.

Storm is perceived by its users as a solid product with decent features.

If the iPhone 3GS gets better feedback around its screen issues, it will become almost immediately a major magnet for Storm users, who also like the Apple brand and its product.

Conclusion

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