Marketing Strategies for Lean Business
Jill Quick2 April | London
Quick Marketingwww.quick-marketing-co.uk
Introduction to Growth Hacking How start ups use lean strategies to build global brands
What is it?
“A growth hacker lives at the intersection of data, product and marketing” Aaron Ginn, blogger and growth hacker
“It is a set of disciplines learned through doing and out of necessity” Dan Martell, founder of Clarity
“You cannot sprinkle growth on top of the product as an afterthought” Blake Commagere, founder of Media Spike
The hockey stick
You need to develop creative strategies and unconventional tactics in order to dramatically increase users of your as cheaply as possible.
The poster child
Ps I love you. Get your free Hotmail • Created by Sabeer Bhataia , Jack
Smith 1996• Going to go down normal route,
billboards, adverts • Timothy Draper had an idea to
boost sign up using referral
Step 2 Find your growth hack
*Source http://discuss.tractionbook.com/t/bullseye-resources-chapter-2/10
Step 2 Find your growth hack
*Source http://discuss.tractionbook.com/t/bullseye-resources-chapter-2/10
Step 3 Going viral
There are 3 levers to get people to share and drive conversions:
Money Fame Access
People to follow
Twitter Dave McClure @davemcclure Dan Martell @danmartell Blake Commagere @commagere Sean Ellis @SeanEllis Ryan Holiday @RyanHoliday Mattan Griffel @mattangriffel Howard Kingston @howardvk Sofia Quintero @Sofiaqt Gabriel Weimbery @yegg Justin Mares @jwmares
Websiteswww.smartinsights.com/managing-digital-marketing/growth-hacking/
https://growthhackers.com/
http://www.startupremarkable.com/
Books