The Conducttr Conference 2014

Naty Ríos

Interactive Storytelling: Beginning at the end

@natygoico

#cdttr2014

MURDER-MYSTERY

STORY

THE

PROBLEM

DATA1

?OPERATIONS2

RESULTS3

QUEST

RESOLUTIONEXPERIENCE

?STORY

ANSWER

(DATA) (OPERATIONS) (RESULTS)

QUEST

RESOLUTIONEXPERIENCESTORY

(DATA) (OPERATIONS) (RESULTS)

QUEST

S

T

A

R

T

E

N

DHOW?

Who is Daniel and what is he doing at

the Chatsfield?

S

T

A

R

T

E

N

DHOW?

Daniel is

working under

cover

He’s looking

to revenge his

father’s death

4 guys at the

Chatsfield are

involved

(Call to

Action)(Mystery

Solved)

QUEST

(DATA)

1

?EXPERIENCE2

ANSWER3

sTORY

(OPERARTIONS)

(RESULTS)

QUESTS

STORY

FOR

QUEST 1

BREAKDOWN THE STORY

STORY

FOR

QUEST 2

STORY

FOR

QUEST 3

Story for

Sub-quest

Story for

Sub-quest

Story for

Sub-quest

(ANSWERS

TO QUESTS)

QUESTS

Daniel is

working

undercover

Daniel is a secret millionaire working at The Chatsfield bar under cover. He’s trying to find his father’s killer. His

father was killed in 2009 in a hit and run in Madrid.

The accident is related to a jewellery robbery committed by a gang who’s currently staying / living at the hotel.

The gang is formed by four guys, including the hotel’s manager Matthias.

The driver (hit and run) is not one of the guys, but the responsible for the death is Matthias, who told the driver to

take the pedestrian route.

Father killed–

Guys at the

hotel involved

Matthias is the

responsible for

the death

Story for

Sub-quest

Story for

Sub-quest

Story for

Sub-quest

QUESTS

WHO

IS

DANIEL?

WHAT IS

HE DOING AT

THE HOTEL?

WHO’S THE

RIGHT TARGET?

BREAKDOWN THE STORY

QUEST 1 QUEST 2 QUEST 3

WHERE WAS

GUY 1?

WHERE WAS

GUY 2?

WHERE WAS

GUY 3?WHERE WAS

GUY 4?

QUEST: WHO IS DANIEL?

WHO

IS

DANIEL HOW?

(Call to

Action)

(Answer)

CEO AT

SECURITY

COMPANY

FAKE BAR

MANAGER

MILLIONAIRE SECURITY

COMPANYCEO

? ??

QUEST: Who is Daniel?

CEO AT

SECURITY

COMPANY

How will the audience learn this?

AN

SW

ER

QUEST: Who is Daniel?

CEO AT

SECURITY

COMPANY

How will the audience learn this?

Daniel’s answering

machine: “This is

Daniel Northman,

CEO…”

Audience calls Daniel’s

mobile

Daniel’s

mobile

CLUE 3

AN

SW

ER

QUEST: Who is Daniel?

CEO AT

SECURITY

COMPANY

How will the audience learn this?

Daniel’s answering

machine: “This is

Daniel Northman,

CEO…”

Daniel’s mobile

number showed in his

company’s website

Northcom

Security

Audience goes to the website.

They see Daniel’s mobile

number

Daniel’s

mobile

CLUE 2 CLUE 3

AN

SW

ER

Audience calls Daniel’s

mobile

QUEST: Who is Daniel?

CEO AT

SECURITY

COMPANY

How will the audience learn this?

Daniel’s answering

machine: “This is

Daniel Northman,

CEO…”

Daniel’s mobile

number showed in his

company’s website

Northcom

Security

Audience goes to the website.

They see Daniel’s mobile

number

Daniel’s

mobile

CLUE 2 CLUE 3

AN

SW

ER

Link to Northcom

Security website

Jessie’s Inbox

Audience checks Jessie’s

inbox: Email from John

Footer with link to Daniel’s

company website

CLUE 1

Audience calls Daniel’s

mobile

Northman

Security

Jessie’s Inbox:

An email from

Daniel’s employee.

Mentions he got a

phone number from

that girl in Marbella –

he was going to text

and pretend it was

Daniel :)

Footer has a link to

the website

This is “Daniel

Northman, CEO

of…

Just giggles if you

call.

SMS and pretend

you’re Daniel to get

juicy gossip about

his millionaire

lifestyle

Tell Jessie that

Daniel is CEO and

Millionaire

Dif rewards for

knowing both facts

and if you

completed the

journey (e.g. didn’t

cheat!)

Jessie’s Inbox

Phone

number

Follow up next week

with psychometric

test

Jessie asks for help:

Email me if you

want to help me find

out who is Daniel!

Call to action

QUEST: Who is Daniel?User Journey and details

DRAMA

Matthias

GOOD

ROMANCE

Corrupted man.

Ambition, power and money.

Tells the driver to take

the fatal route.

Plans and finances the robbery.

Responsible for the murder.

Stole the getaway car from another

city.

Did most of the robbery.

Was at the car but didn’t drive.

Has a big ego.

He’s seeing Ally.

Planner.

Forger and Hacker.

Created fake ID cards.

He did it for love.

He was supposed to run away with a

woman (Francesca).

Insider.

Initially we don’t know his name.

He goes by CheChe.

He was intentionally on vacation.

Took a flight the day of the crime.

He needed the money.

BAD

Francisco

Arnaldo Javier

SUB QUEST. What was Javier doing?

Javier wasn’t

driving.

He was

meeting a

woman.

John

John sends email to

audience with a screen

shot of a photo of Javier

with two woman.

Audience tweets Anita

Screen shot of a photo

of Javier with two

woman in twitter. The

date is close to the

accident. It shows the

woman’s twitter

accounts: @anita

CLUE 1

Anita reveals Javier and

Francesca were a couple,

but she hasn’t seen them

since that time (2009).

Gives Francesca’s email

CLUE 2

Anita

Audience tweets Francesca

Francesca reveals that

she was supposed to meet

Javier that day to run away

together, but instead, she

watched him for far and

left him waiting.

CLUE 3

Francesca

How will the audience learn this?A

NS

WE

R

“ Here then the poem

may be said to have had its

beginning

- at the end where all

works of art should begin-

”Edgar Allan Poe