Intelligence Everywhere

History ~*Motorola started as Galvin Manufacturing Corporation in 1928. ~*The Name Motorola was adopted in 1947.

~*Motorola is the 1st company that introduces cell phones in the market, in 1983.

~*Company also strong in semi conductor technology.

DynaTAC 8000X portable cellular phone

Motorola,Inc.

Type Public (NYSE: MOT)

Industry Telecommunications

Founded 1928

Headquarters Schaumburg, Illinois, United States

Area served Worldwide

Key people Greg Brown (President & Co-CEO) Sanjay Jha (Co-CEO)

Employees 68,000 (2009)

Website Motorola.com

Schaubarg

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Greg Brown(CEO) Sanjay Jha (Co-CEO)

• Products are:-

**Laptops.

**Cell Phones.

• Radio Communication Devices

• Cordless Phones.

Motorola Accessories

D.C Charger Bluetooth HandFree

Motorola’s Free Charge

Nokia Samsung Ericsson LG Panasonic Spice Siemens

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The Market of Mobile is highly competitive.

There are so many players capturing the market.

So Motorola provides innovative products to the market.

~*~* Launch a phone costing Rs. 1200/-

~*~* Launch Motoflip costing under Rs. 4000/-

~*~* Widen their Product Portfolio

~*~* Collaborate with telecom service provider

~*~* Enhance their distribution network

~*~* Target Audience- Youth

• Used 360 degree marketing.

• “Guess the Motostar”.

• Funded NGOs in Bangalore

• Spend online 20% more than any other brand.