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Instagram Dos & DON’Ts

1. "A Picture's Worth A Thousand Words...or in the case of Instagram Shares”

2. 69% of Instagram users login in onceper day.

3. Instagram is a great tool to develop,create & PROMOTE your practice’spersonality and brand by telling visualstories at the same time.

Did You Know…

Getting Instagram Set-upGetting Started on Instagram is Easy:

Sign up for an Instagram account and choose a username that clearly represents your brandAdd a profile photo, a biography and a link to your websiteLink your account to Facebook and many other third-party sharing sites where you have an account

Tell the World! Announce to your Facebook followers that you're on Instagram. Let them know your Instagram username and show non-iPhone/Android followers where they can see your Instagram photos.Let your Facebook friends find you easily when using our Find Friends tool (Account Settings> Find People to Follow > Facebook Friends). It'll also create a news story in Instagram for anyone who follows you on Facebook and has linked their Facebook account to Instagram.

Start sharing photos on Instagram and across your other social networks. Check out the Instagram for Business blog for examples of how brands use Instagram.

Instagram Dos & DON’Ts

The DON’Ts• DON’T overpost – don’t be a 24/7 news site

• DON’T post photos with words – use real photos

• DON’T get too caught up with filters – focus on quality images

• DON’T take photos of patients unless you have permission -

• DON’T overuse #hashtags - #itsannoying, #doesnthelp

Instagram Dos & DON’Ts

The DOs• DO post real photos – Don’t post things from the internet, people want to know your real & connect with you

• DO share behind the scenes – Most people don’t know what goes on, show them

• DO feature your patients – Make your patients feel special

• DO team spotlights – It makes the team feel included

Instagram Dos & DON’Ts

The DOs

• DO promote events – Let your patients and followers know about upcoming events

• DO run contests – Engage with you patients through contest (this helps promote you)

Instagram Dos & DON’Ts

InstagramContest…

Instagram Dos & DON’Ts

101•Be Specific - Choosing specific tags will help you connect with other like-minded people on Instagram.

•Be Relevant - Make it easy for other like-minded Instagrammers to find you by making sure your tags describe your photo.

•Be Observant - Pay attention to the other hashtags used on photos that use the same tag as yours.

Instagram Dos & DON’Ts

2014 Most Popular #’s#popular #instagood #iphonesia #photooftheday

#instamood #picoftheday #bestoftheday #instadaily

#igdaily #instagramhub #instacool #me #photo #twelveskip

Remember don’t overuse #’s

Listen to your fans. Respond to and use the instant feedback you'll be receiving. This is a two way street. Let your fans know you are listening to them!

Make sure you check the comments, like them, answer questions, thank your followers, andtake notice on what types of postings receivethe most likes or shares.

The GOLDEN RULE for all SOCIAL MEDIA

Instagram Dos & DON’Ts

?Questions

Instagram Dos & DON’Ts

Instagram Dos & DON’Ts