Infographic MarketingBetter Creation, Better Promotion

Scott Cowley

Credit

Design is about solving problems and providing elegant solutions. Information design is about solving information problems.

David McCandless

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Clip

David McCandless

What Success Looks Like

Source

Name of Infographic Links Retweets Topic View

World Cup 2010 Calendar (English) 53,538 18,000 Sports LinkWorld Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link

WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet LinkHow Different Groups Spend Their Day 13,000 n/a Culture Link

The Rip 8,517 1,500 Technology Link

Left vs Right World 6,000 123 Politics LinkThe Billion Dollar Gram 4,000 n/a Money LinkIf You Printed the Internet 4,000 1,956 Office LinkCoffee Drinks Illustrated 3,688 n/a Coffee Link

GOOD

GOOD

LESS GOOD

LESS GOOD

UGLY

UGLY

Infographic Success

70% Content 30% Promotion

THEMATICS

Resource

Current Status

Progression

Comparison

Hooks & Narratives Resonate

Important Data: High and Huge

Source

Data.govCensus.govBLS.gov USA.govInfochimps.comOpendata.socrata.comOpenDataDirectory.com

Quora.com/Datasets

DegreeSearch.org

You Can’t Do This In Excel

ColorSchemeDesigner.com

ColourLovers.com/palettes

Kuler.adobe.com

Source

Blog Seeding

Social Bookmarking

Social Media Sharing

Content Refresh

Email Marketing

Press Release

Content Repurposing

Blog Commenting

Home PageBanners

InfographicDirectories

Start With Your Own Website: Fake Your Own Greatness

Sidebar Banner

Inbound Links on other Infographics

Multiple Image Formats

Poster Ordering (Cafepress, Zazzle)

Badgets / Widgets

Blog SeedingYour Go-to Network

Sites That Posted Your Past

Infographics

Sites That Linked To Your Other Stuff

Sites That Posted Competitive Infographics

Relevant Sites That Post Infographics

People Who Follow You On Twitter And

Have Posted Infographics

Other Relevant Sites

Who Linked To Past Infographics?

OpenSiteExplorer.org (infographic URL)

Google Image Search (Image) Tineye.com (Image)

Research Niche Infographics• Search Visual.ly / other infographic sites by keyword• Search Google

– Intitle:keyword + “infographic”– Inurl:keyword + “infographic”– Keyword + infographic

Create a “Likelihood To Link” Score To Prioritize Targets

Promotion Outreach

Source

For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.

Social Bookmarking

StumbleUpon (Consider Promoted Stumbles)

Digg.com

Reddit Other Niche Sites

Networks are valuable. Use your own or pay others for the use of theirs.

Infographic Submission

DailyInfographic.com CoolInfographics.com SubmitInfographics.com InfographicsArchive.com Visual.ly

Infographicsite.com InfographicsGenerator.com Reddit.com/r/infographics Infographicas.com CloudInfographics.com

IHeartInfographics.tumblr.com

StyleAndFlow.com Infographipedia.com OMGInfographics.com Infographic.co.za

BestInfographics.info Iinfographic.comInfographicsShowcase

.com (paid)

Content Repurposing

Images

Flickr, etc.

Video

YouTube, TubeMogul.com

syndication

Presentation

Slideshare.net

PDF

Scribd.com

Post-Op Tips• Use Tineye.com and Google to find those who embed your

graphic – request attribution and add contacts to your database for future outreach

• Add additional text, internal links to other pages to aid SEO• Determine which keywords are sending traffic to the

infographic – enhance on-page optimization• Learn from your successes and mistakes

If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle.

David McCandless

Scott Cowley

Linkedin.com/in/scottcowley

Twitter.com/scottcowley

scottcowley@zagg.comZAGG.com

All major baked goods accepted.