INDUSTRIAL ANALYSIS ON AUTOMOBILE INDUSTRY

WITH SPECIAL REFERENCE TO TATA MOTORS

Shaaktee Narayan127642

INTRODUCTION

• Industry Turnover more than USD$35 Billion

• Provides direct and indirect employment to over 13 million people.

• India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world

Automobile Industry

Commercial Vehicle

Passenger Cars

2-Wheelers 3-Wheelers

Present day scenario of Indian Automobile Industry

Major Players with market share

OBJECTIVES

• Finding opportunities to increase the market share

• Finding factors affecting commercial vehicle customers buying decisions.

• Reducing Gap Between Customer Expectation & Reality.

RESEARCH METHODOLOGY USED

• Sample Size- 500

• The data was collected from various sources-customers at TATA Motors dealerships.

• Feed Back Forms

ANALYSIS AND FINDINGS

• PORTER'S 5 FORCES ANALYSIS

1. The threat of new entrants.

2. The bargaining power of buyers/customers.

3. The threat of substitute products.

4. The amount of bargaining power suppliers have.

5. Huge Gaps between customer expectation and the products.

STRENGTHS:

• Globally cost competitive.

• Adheres to strict quality controls.

• Adoption or Access to latest technology.

• Customer Base is huge.

• Ample labour force available.

WEAKNESS:

• Low research and development capability.

• Industry is exposed to cyclical downturns in the automotive Industry.

• Most component companies are dependent on global majors for technology.

• Huge Gap between customer expectation and reality.

OPPORTUNITIES:

• Sourcing hub for global automobile majors.

• Export opportunities may be realized through diversification of export basket.

• Eliminating Gap between customer expectation and reality.

THREATS:

• Pressure on prices from OEM’s continues.

• Imports from FTA Regime Countries, in certain component segments are a threat to local industry.

• Smaller players, who do not upgrade to global standards, would get extinct.

SWOT

Rs.0

Rs.50,000

Rs.100,000

Rs.150,000

Rs.200,000

Rs.250,000

Iris Bajaj Auto Piaggio-ApePassenger

TVS King Mahindra Alpha

Series1

Cost Comparison of TATA Magic Iris with its Competitors

Operating Cost Economics Of TATA Magic Iris With Its Competitors

RTO ROUTE APPROVAL

IRIS Sitting Plan

Sitting Plan Before Modification Sitting Plan After Modification

Modified Magic IRIS

Battery Box (inside)

Stepny Luggage Carrier

Effect on sales of MAGIC IRIS

Sales for the Month

No. of Vehicle

Sold

Conclusion & Recommendations

Cost comparison with competitors.

Mileage per KM with competitors- Operating Econ.

Looks, Color variations.

Safety.

Percentage of Down Payment.

Easy- Fast Loan availability.

Route Permit.

Seating Capacity

Factors Affecting Expectations Of The Customers

Thank you !!!!!!