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Page 1: Indiana Farm Bureau

The Power of Digital and Social

MediaSeptember 10, 2008

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Anyone can take the helm when the sea is calm.

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Economic uncertainties +

constrained resources +

New era

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Past the Industrial Age...

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top-down decisionsproduce goods

solving problemscheap energy

gotta keep control

Past the Industrial Age...

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Thru the Information Age...

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manufacture informationchop down treescreation = connectionstill about control

Thru the Information Age...

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the world is suddenly...

small

endangered

in flux

familiar

accessible

interconnected

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The Interconnected Age

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systemic thinkingdecisions made by groups

 creating solutions waste reduction/elimination

youʼve lost control

The Interconnected Age

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(sustainability)

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(broadband connections)

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(self-organized swarms)

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Economic uncertainties +

constrained resources +

New era +

SPEED

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"When the rate of external change

- Jack Welchformer Chairman & CEO of GE

exceeds the rate of internal change,the end of your business is in sight."

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We will be wrong faster.

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Organizational strategy built around old assumptions.

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Need new mental models.

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Take a moment to consider this...

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Your organization came into being because enough people cared.

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If your organization didnʼt exist already, would anyone

care enough to create it?

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What would it look like?

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Need a new model of community.

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Itʼs time to reintroduce yourselfstay relevant

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small thinking canʼt handle

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Self-organized swarmsSustainability issues

Continual struggle for relevancySpeed of change

Being wrong

small thinking canʼt handle

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Your Top 3 Challenges

1. Thinking big enough

2. Converting to action

3. Momentum

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Present Path

Past Present Future

“All organizations are perfectly aligned to get the results they get” Arthur W. Jones

Vis

ion

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where are you now?

Text

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Past Present Future

Vis

ion

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Past Present Future

Vis

ion

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Past Present Future

Vis

ion

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Vision

Vis

ion

Past Present Future

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Present Path

Vis

ion

Past Present Future

The Vision GapTM

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the space between your aspiration

and your present path

Vision GapTM

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Vis

ion

Past Present Future

1

10

Vision GapTM Whatʼs yours?

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Lead

Manage

Vis

ion

Past Present Future

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Entrepreneurial thinkingcloses the Vision GapTM

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the last three years

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convergence of three factors

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ENGAGING CONTENTUNIVERSAL ON-LINE ACCESS

ADVANCED WEB APPS

convergence of three factors

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ENGAGING CONTENT UNIVERSAL ON-LINE ACCESS

ADVANCED WEB APPS

broadband revolution at the center

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ENGAGING CONTENT UNIVERSAL ON-LINE ACCESS

ADVANCED WEB APPS

broadband revolution at the center

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4 Elements of Web 2.0

Prosumer-Participation

Connectedness API: Application Program Interface

Remote data storage

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FromFrankDudley’ssurveyfindingspresentedatANAB‐to‐Bconference

IncreasedConversation

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“…the pace is so relentless that the expression 24/7 does not do it justice. Think more in

terms of 60/60/24/7. Every second, a

connection is being made with a consumer somewhere.” Christopher Vollmer Always On Advertising, Marketing and Media in an era of Consumer Control

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For example…Carmel Softball Complex

• Public forum Tuesday, March 4

• Three weeks prior to Board of Zoning Appeals

• No notice given to Homeowners Association

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The Old Way…

• Newsletter drafted on Thursday, March 6

• Mailer stuffed and sent on Wednesday, March 12

• 500 homes reached by Thursday, March 13

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“As I grow older, I pay attention less to what men say. I just watch what they do.”

- Andrew CarnegieIndustrialist, Businessman & Philanthropist

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THINKThe Interconnected Age

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THINK

The Vision GapTM

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®


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