The Power of Digital and Social
MediaSeptember 10, 2008
Anyone can take the helm when the sea is calm.
Economic uncertainties +
constrained resources +
New era
Past the Industrial Age...
top-down decisionsproduce goods
solving problemscheap energy
gotta keep control
Past the Industrial Age...
Thru the Information Age...
manufacture informationchop down treescreation = connectionstill about control
Thru the Information Age...
the world is suddenly...
small
endangered
in flux
familiar
accessible
interconnected
The Interconnected Age
systemic thinkingdecisions made by groups
creating solutions waste reduction/elimination
youʼve lost control
The Interconnected Age
(sustainability)
(broadband connections)
(self-organized swarms)
Economic uncertainties +
constrained resources +
New era +
SPEED
"When the rate of external change
- Jack Welchformer Chairman & CEO of GE
exceeds the rate of internal change,the end of your business is in sight."
We will be wrong faster.
Organizational strategy built around old assumptions.
Need new mental models.
Take a moment to consider this...
Your organization came into being because enough people cared.
If your organization didnʼt exist already, would anyone
care enough to create it?
What would it look like?
Need a new model of community.
Itʼs time to reintroduce yourselfstay relevant
small thinking canʼt handle
Self-organized swarmsSustainability issues
Continual struggle for relevancySpeed of change
Being wrong
small thinking canʼt handle
Your Top 3 Challenges
1. Thinking big enough
2. Converting to action
3. Momentum
Present Path
Past Present Future
“All organizations are perfectly aligned to get the results they get” Arthur W. Jones
Vis
ion
where are you now?
Text
Past Present Future
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ion
Past Present Future
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ion
Past Present Future
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ion
Vision
Vis
ion
Past Present Future
Present Path
Vis
ion
Past Present Future
The Vision GapTM
the space between your aspiration
and your present path
Vision GapTM
Vis
ion
Past Present Future
1
10
Vision GapTM Whatʼs yours?
Lead
Manage
Vis
ion
Past Present Future
Entrepreneurial thinkingcloses the Vision GapTM
the last three years
convergence of three factors
ENGAGING CONTENTUNIVERSAL ON-LINE ACCESS
ADVANCED WEB APPS
convergence of three factors
ENGAGING CONTENT UNIVERSAL ON-LINE ACCESS
ADVANCED WEB APPS
broadband revolution at the center
ENGAGING CONTENT UNIVERSAL ON-LINE ACCESS
ADVANCED WEB APPS
broadband revolution at the center
4 Elements of Web 2.0
Prosumer-Participation
Connectedness API: Application Program Interface
Remote data storage
FromFrankDudley’ssurveyfindingspresentedatANAB‐to‐Bconference
IncreasedConversation
“…the pace is so relentless that the expression 24/7 does not do it justice. Think more in
terms of 60/60/24/7. Every second, a
connection is being made with a consumer somewhere.” Christopher Vollmer Always On Advertising, Marketing and Media in an era of Consumer Control
For example…Carmel Softball Complex
• Public forum Tuesday, March 4
• Three weeks prior to Board of Zoning Appeals
• No notice given to Homeowners Association
The Old Way…
• Newsletter drafted on Thursday, March 6
• Mailer stuffed and sent on Wednesday, March 12
• 500 homes reached by Thursday, March 13
“As I grow older, I pay attention less to what men say. I just watch what they do.”
- Andrew CarnegieIndustrialist, Businessman & Philanthropist
THINKThe Interconnected Age
THINK
The Vision GapTM
®