WHY does your
company/ organization exist?
WHY do you get out of bed in the morning?
WHY should anyone really care?
purpose cause
belief
THE BLIND DATE…
Our products beautifully
designed and user friendly. Wanna
buy one?Company that
starts with WHAT
Everything we do, we believe in challenging the status quo.
We believe in thinking differently. The way we do
this is by making our products beautifully designed and user friendly. Wanna buy
one?
Leadership requires people to stick with you through thick and thin. Leadership is the ability to rally people not for a single event, but for years. In business, leadership means that customers will continue to support your company even when you slip up. –Simon Sinek S.
WHYs drive decisions
because they are felt!!
Limbic Brain
Neocortex
Limbic
Brain
Neocorte
x
I have a dream!
VS
I have a plan!
People don’t care what YOU do, they care why
YOU do it.
Apple’s Think Different ad
Apple’s Shut and Let Me Go, an ad about not being held back
Apple’s The Band that Changed Everything ad featuring the Beatles
Simon Sinek’s Start with Why Ted Talk
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